At a Glance
- Tasks: Lead digital marketing efforts across paid social, search, and programmatic display.
- Company: Dynamic company near London Bridge with a hybrid work culture.
- Benefits: Competitive salary, pension scheme, free travel, and wellness support.
- Other info: Fast-paced environment with opportunities for professional development.
- Why this job: Make a real impact on digital performance and drive growth for millions of customers.
- Qualifications: 3-5 years in digital marketing with hands-on experience in key platforms.
The predicted salary is between 40000 - 50000 £ per year.
If you're a performance marketer who enjoys solving real commercial problems at scale, this role will give you plenty to get stuck into.
We're looking for a Digital Marketing Manager to shape and lead our always-on digital performance activity across paid social, paid search and programmatic display. This is a hands‑on role with genuine autonomy. You'll define and deliver day‑to‑day performance activity, using data, judgement and testing to drive sustainable growth across our digital sales funnel. You'll work closely with a dedicated digital agency team and collaborate with colleagues across Campaigns, Brand & Content, CRM and Digital to ensure performance activity complements wider marketing campaigns and delivers measurable impact.
This role will suit someone who enjoys being close to performance data, making decisions day to day, and improving results through testing and optimisation. The scope is broad and varied, from optimising always‑on PPC and paid social for large-scale UK brand campaigns, to activating performance activity that supports international travellers arriving through the airports we serve. It's a role with visibility, pace and room to broaden your performance remit.
You’ll help drive incremental revenue growth from paid digital media, within agreed ROI parameters and strong performance across GTR-owned digital channels.
You’ll take ownership of:
- Day-to-day performance activity across PPC, Paid Social and Programmatic
- Performance-led optimisation across digital touchpoints, informed by insight and testing
- Working with agency partners to challenge thinking, prioritise effectively and continuously improve results
What you'll bring:
- 3–5 years' experience in digital or performance marketing (client or agency side)
- Proven experience delivering performance activity that drives measurable commercial outcomes
- Hands‑on experience with platforms such as Google Ads, Meta, Google Analytics and Search Console (or equivalent)
- A solid understanding of how SEO supports performance marketing
- Experience operating in high-volume B2C environments (travel, transport, retail or leisure advantageous)
- A data‑led, commercially minded approach with a strong test‑and‑learn mindset
- Confidence working with agencies and senior stakeholders
What's in it for you:
A competitive salary, eligibility for our final salary pension scheme, free travel across all GTR services, up to 75% discount on other train operators, and a benefits package designed to support your career and wellbeing.
Join us and help shape how millions of customers experience rail travel every day.
Digital Marketing Manager (12 month maternity cover) employer: Govia Thameslink Railway
As a Digital Marketing Manager at our vibrant Monument Place location near London Bridge, you'll thrive in a dynamic work culture that champions innovation and collaboration. We offer a competitive salary, generous benefits including free travel across all GTR services, and a commitment to your professional growth through hands-on experience and autonomy in a role that directly impacts our digital performance. Join us to make a meaningful difference in how millions of customers experience rail travel every day.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (12 month maternity cover)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Digital Marketing Manager (12 month maternity cover)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Govia Thameslink Railway from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Govia Thameslink Railway specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Govia Thameslink Railway
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Govia Thameslink Railway, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Govia Thameslink Railway you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Govia Thameslink Railway that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Govia Thameslink Railway, so think on your feet and don't hesitate to showcase your creativity!
