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- Tasks: Lead creative social media campaigns that make a real difference in people's lives.
- Company: Join the Department for Work and Pensions, a supportive and impactful team.
- Benefits: Competitive salary, professional development, and the chance to influence public policy.
- Why this job: Shape communications that engage millions and drive positive change across the UK.
- Qualifications: Experience in social media campaigns and strong strategic thinking skills.
- Other info: Collaborative environment with opportunities for career growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
DWP’s Social Media Unit uses storytelling, innovation and creativity to deliver thumb-stopping and effective social media campaigns. Our work addresses complex challenges to build trust and influence audience behaviour, either directly or by increasing engagement with DWP’s policies and services.
The Department for Work and Pensions (DWP) is recruiting a Senior Social Media Marketing Manager to be part of our supportive and high-performing Social Media Unit. You will help to shape communications across DWP organic and paid social, both with always-on campaigns and breaking press stories. The work of the DWP makes a difference to the lives of millions of people across the country – from supporting low-income households and helping people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.
In this role, you will be responsible for leading a team of social media and digital campaign professionals, developing compelling case-study content and ensuring best-in-class audience targeting, optimisation and evaluation. You will have experience delivering creative social media campaigns, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.
We are a close-knit team that collaborates with the press, visits, external affairs and internal comms teams, as well as private offices, policy and frontline colleagues. This post will be based in London. If this sounds like the right fit for you, we would love to hear from you!
As a Senior Social Media Marketing Manager, your key responsibilities will include:
- Lead relationships with comms colleagues to deliver creative social campaigns, optimised for a range of channels and audiences.
- Develop bold and innovative paid or no-cost social strategies and creative social content, which maximise reach, trust, relevance and impact.
- Ensure audience insight and performance data is used across the team to inform decisions and shape content that is integrated with policy and operational delivery.
- Lead the monitoring and evaluation of campaign performance and present findings to a range of stakeholders.
- Lead the ideation of innovative social content. Translate complex subject matter into clear, accessible and engaging communications.
- Manage external agencies and collaborate with in-house teams to generate distinct always-on social campaigns.
- Drive our case study agenda and lead the team to deliver impactful social campaigns through trusted voices and ’real people’.
- Proactively engage with content creators to harness their audience-reach, as well as managing paid creator relationships via our agencies.
- Confidently work with agencies and suppliers to ensure that services are cost-effective and represent good value for the taxpayer.
- Liaise cross-Government with the New Media Unit, No.10 and other Government Departments to ensure content is distributed in an impactful way.
- Line manage direct reports, supporting them to deliver against objectives and with their professional development.
- Champion best practice in social media and ensure DWP Social Media Policy and style guides are updated accordingly.
Senior Social Media Marketing Manager employer: Government Recruitment Service
Contact Detail:
Government Recruitment Service Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and case studies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can contribute to their goals and improve their campaigns with your innovative ideas.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to make a difference in social media marketing.
We think you need these skills to ace Senior Social Media Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: When applying, let your creativity shine through! Share examples of past social media campaigns you've led or contributed to, and highlight how you used storytelling to engage audiences. We want to see how you can bring innovative ideas to the table.
Keep It Clear and Concise: Remember, we’re looking for someone who can explain complex information in plain English. Make sure your application is straightforward and easy to read. Avoid jargon where possible and focus on clarity to demonstrate your communication skills.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Senior Social Media Marketing Manager role. Show us how your experience aligns with our mission at DWP and how you can make a difference.
Apply Through Our Website: We encourage you to apply directly through our website. This way, you’ll ensure your application reaches us quickly and efficiently. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Government Recruitment Service
✨Know Your Audience
Before the interview, research DWP's target audience and their needs. Understand how social media can influence behaviour and trust. This will help you demonstrate your strategic thinking and ability to create impactful campaigns.
✨Showcase Your Creativity
Prepare examples of bold and innovative social media campaigns you've led in the past. Be ready to discuss the creative process behind them and how they maximised reach and engagement. This will highlight your experience and fit for the role.
✨Data-Driven Decisions
Familiarise yourself with how to use audience insights and performance data to inform content strategies. Be prepared to discuss how you've used data to optimise campaigns and present findings to stakeholders in a clear and engaging way.
✨Collaboration is Key
Emphasise your interpersonal skills and experience working with cross-functional teams. Share examples of how you've successfully collaborated with different departments or external agencies to deliver effective social media campaigns.
