At a Glance
- Tasks: Lead creative direction and narrative for high-priority government campaigns.
- Company: Join the New Media Unit within the Cabinet Office, shaping government communication.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and collaboration across government.
- Why this job: Make a real impact by crafting engaging content that connects with the public.
- Qualifications: Proven experience in copywriting, digital design, and stakeholder consultancy.
The predicted salary is between 55000 - 65000 € per year.
The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible. Our aim is to provide the public with relevant, useful, authentic content when and where they want to receive it and communicate in an entirely new way. The government has signalled a clear intention to focus on ambitious, measurable, long‑term objectives that deliver better outcomes for citizens. This requires a new way of doing government which is more joined‑up and better reaches the public to build awareness, understanding and trust in the government’s missions. The New Media Unit is a critical lever in achieving these long‑term aims, bringing together the specialist skills required to reach citizens with content they want to consume at a time and place they want to consume it.
The team is evolving, and works in an agile way proactively delivering on priority campaigns and responding to nation‑wide communications. We need people who think differently and who can respond to the ever‑changing media landscape. At its core this team is focused on flexibility and collaboration across the three pillars (Strategy, Campaign and Creative), working closely with the GCS Strategy & Campaigns and Applied Data & Insight teams, alongside No 10 and departmental communication teams across government.
What we’re looking for
We need outstanding specialists in digital design, copy writing and content production, who have a high level of expertise, will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who care about delivering outstanding communication for the public.
As a Senior Copywriter (SEO), you will be the editorial guardian of the NMU’s campaign output. You will not just write; you will define the narrative voice for major government priorities. At this grade, you are expected to operate with significant autonomy. You will take complex, often sensitive policy detail and translate it into engaging, human‑centric content without losing nuance. You will act as a lead creative, shaping concepts for campaigns and advising senior stakeholders on how to deliver their message effectively to a digital audience.
Responsibilities & Duties
- Strategic Editorial Lead: Take ownership of the "pen" for high‑priority campaigns. You will move beyond simple drafting to shaping the creative direction and narrative arc of our "always‑on" content.
- Advanced Scriptwriting: Lead the conceptualization and scripting for high‑production value video content (Reels, TikTok, YouTube). You will craft scripts that balance the "hook" required for algorithmic success with the gravitas required for government messaging.
- Stakeholder Consultancy: Act as a trusted advisor to policy officials and Private Offices. You will attend briefings and confidently challenge jargon, advocating for language that lands with the public while maintaining policy accuracy.
- Quality Assurance & Standards: Set the benchmark for copy within the unit. You will review and refine the work of junior writers or external agencies, ensuring a consistent, "native" tone of voice across all channels.
- Interview Strategy: Develop comprehensive briefing packs and interview questions for the public, creators and senior figures. You will design these prompts to elicit authentic, soundbite‑ready answers that work for social cuts.
- Presentations & Internal Comms: Translate complex data and strategy into compelling decks and speeches for NMU leadership to present to the Cabinet Office and wider government. Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad‑hoc basis.
The New Media Unit and Cabinet office cover all areas of government; your role will require you to work across a variety of portfolios including but not limited to economic growth, the NHS, safer streets, barriers to opportunity, clean energy, strong foundations and secure borders.
Senior Copywriter - NMU -GCS employer: Government Recruitment Service
The New Media Unit (NMU) within the Government Communication Service offers a dynamic and collaborative work environment where creativity and innovation are at the forefront of government communications. As a Senior Copywriter, you will have the opportunity to shape impactful narratives that resonate with the public while working alongside a diverse team of experts dedicated to rebuilding trust and delivering meaningful content. With a focus on professional growth and a commitment to flexible working practices, NMU is an excellent employer for those looking to make a difference in public communication.
Contact Detail:
Government Recruitment Service Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter - NMU -GCS
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in digital design or copywriting. We want to see how you can craft engaging content that resonates with audiences, so make sure it’s easy to access and visually appealing.
✨Tip Number 3
Prepare for interviews by researching the NMU and its campaigns. Understand their goals and think about how your skills can contribute to their mission. We need innovative minds, so come ready to share your ideas on how to engage the public effectively!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Senior Copywriter - NMU -GCS
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! We want to see how you can engage and connect with audiences, so don't hold back on showcasing your unique voice and style.
Tailor Your Content:Make sure to tailor your application to the specific role and the NMU's mission. Highlight your experience in digital content creation and how it aligns with our goal of delivering authentic communication to the public.
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is easy to read and gets straight to the point. We appreciate well-structured content that communicates your ideas effectively.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity within the NMU.
How to prepare for a job interview at Government Recruitment Service
✨Know Your Audience
Before the interview, take some time to understand the New Media Unit's mission and the specific goals of the Government Communication Service. Familiarise yourself with their recent campaigns and the type of content they produce. This will help you tailor your responses and demonstrate that you’re genuinely interested in their work.
✨Showcase Your Creativity
As a Senior Copywriter, creativity is key! Prepare examples of your previous work that highlight your ability to craft engaging narratives and adapt complex information into accessible content. Be ready to discuss your thought process behind these pieces and how they achieved their objectives.
✨Prepare for Stakeholder Scenarios
Expect questions about how you would handle stakeholder consultations. Think of scenarios where you had to challenge jargon or advocate for clearer communication. Practise articulating your approach to ensuring that messages resonate with the public while maintaining policy accuracy.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions that show your interest in the role and the team dynamics. Inquire about how the NMU measures the success of its campaigns or how they foster collaboration across different departments. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
