Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital communications and partnerships to enhance storytelling and engagement.
- Company: Join a dynamic team transforming government communications for economic growth.
- Benefits: Be part of a mission-driven team with opportunities for professional development.
- Other info: Collaborative environment focused on innovation and excellence.
- Why this job: Make a real impact on how government communicates and drives economic growth.
- Qualifications: Experience in digital communications, leadership, and strategic partnerships required.
The predicted salary is between 75000 - 90000 £ per year.
Our communications transformation is undergoing a bold transformation to meet the demands of the modern media landscape and deliver on our ambitious growth mission. We're moving from traditional discipline-based communications to an integrated, outcome-focused model that positions communications as a critical delivery enabler, not just a service function.
Our integrated approach brings together multidisciplinary communications and engagement professionals to deliver priority campaigns under one strategy aligned to the growth mission. Our approach is built on three pillars:
- Targeted behaviour change: Hyper-focused campaigns driving business uptake of export support, employment rights compliance, and service-led communications linking policy to practical business support.
- Real stories: Case study-driven campaigns featuring businesses creating jobs and workers benefiting from new rights, with local ministerial visits showcasing investment wins and peer-to-peer business advocacy.
- Progress and delivery moments: Strategic use of set-piece events and milestones to demonstrate momentum and build trust through demonstrated impact.
All our activities directly support the Government's Growth Mission. We translate complex economic policies into clear narratives for target audiences across all communications and engagement channels. Our communication outcomes contribute to the overall mission milestone of "higher living standards in every part of the United Kingdom." We operate with SMART objectives, use insight to drive clear audience journeys from awareness to action, and measure impact through metrics aligned to the mission milestone.
By joining the team, you'll be part of a group that's redefining how government communicates about economic growth – working collaboratively across disciplines, using evidence and insight to drive impact, and demonstrating how government partnership with business is creating jobs, driving investment, and improving living standards across the UK.
Lead the transformation of digital communications, external partnerships, and visits delivery into a centre of excellence for storytelling and partnerships. You will revolutionise how we plan and execute ministerial visits to maximise visual storytelling opportunities, drive step-change improvements in digital engagement and influencer partnerships, while building impactful external relationships that amplify our communications reach and effectiveness.
You will be a full and active member of the Senior Leadership Team, sharing collective responsibility for the performance of the whole directorate, the success of our integrated campaign model, and the professional development of our people. You will also play a significant role in the department's wider strategy and growth leadership, working across the organisation to ensure communications is embedded as a genuine delivery function - not an afterthought - in everything the department does to drive economic growth.
Strategic Leadership
- Develop and execute an integrated strategy for digital communications, external affairs, and visits that directly supports departmental objectives and the growth mission.
- Lead the creation of a centre of excellence for storytelling and partnerships, ensuring all activities are designed to generate compelling visual content and broadcast opportunities.
- Drive innovation in communications delivery, leveraging emerging platforms, technologies, and partnership models to maximise impact.
Digital Communications Excellence
- Transform our digital presence across all platforms, delivering significant growth in engagement, reach, and influence.
- Lead a step-change in influencer marketing and digital platform partnerships, building strategic relationships with key content creators and digital communities targeting our key audiences, working closely with the press office.
- Oversee social media and digital strategy and execution, ensuring content drives behaviour change and supports policy objectives.
- Champion the use of data and insight to optimise digital performance and demonstrate return on investment.
External Affairs and Partnerships
- Build and maintain high-impact external relationships with key stakeholders, thought leaders, and organisations that amplify our communications reach.
- Develop strategic partnerships that enhance our storytelling capability and provide access to new audiences.
- Lead cross-government collaboration on shared communications priorities, working closely with Government Communication Service (GCS) discipline networks.
- Manage relationships with external agencies and suppliers to ensure value for money and quality delivery.
Visits Innovation
- Revolutionise visits planning and delivery to ensure every ministerial engagement maximises communications value through exceptional visual storytelling.
- Work closely with policy teams, international network, and Private Offices to integrate communications thinking into visits planning from conception.
- Working with the press office and creative, develop new approaches to broadcast and media engagement during visits, creating compelling content opportunities.
- Consider our agency support in collaboration with marketing.
Team Leadership and Development
- Lead, inspire, and develop a multi-disciplinary team across digital, external affairs, and visits functions.
- Foster a culture of innovation, collaboration, and excellence, breaking down silos between disciplines.
- Build capability both in your team and across the Directorate in emerging areas including influencer marketing, digital content creation, and strategic partnership management.
- Ensure team development aligns with GCS professional standards and career frameworks.
Deputy Director – Digital, External Affairs and Visits in Salford employer: Government Recruitment Service
Contact Detail:
Government Recruitment Service Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Deputy Director – Digital, External Affairs and Visits in Salford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can contribute to the ambitious growth mission of DBT and make a real impact.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and initiatives. Be ready to discuss how your experience aligns with their integrated approach and how you can help drive behaviour change and enhance storytelling.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team that’s redefining government communications.
We think you need these skills to ace Deputy Director – Digital, External Affairs and Visits in Salford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences that align with the Deputy Director role. Highlight how your background in digital communications and partnerships can drive our ambitious growth mission.
Showcase Your Storytelling Skills: Since this role is all about revolutionising storytelling, include examples of how you've successfully created compelling narratives in your previous roles. We want to see how you can bring our communications to life!
Be Data-Driven: Demonstrate your ability to use data and insights to inform your strategies. Share any metrics or outcomes from past campaigns that show how you've driven engagement and behaviour change – this is key for us!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Government Recruitment Service
✨Know Your Stuff
Make sure you understand the key aspects of the role, especially around digital communications and external affairs. Familiarise yourself with the latest trends in digital engagement and storytelling, as well as how they relate to the government’s growth mission.
✨Showcase Your Experience
Prepare specific examples from your past work that demonstrate your ability to lead integrated campaigns and build strategic partnerships. Highlight any successful projects where you drove behaviour change or improved engagement metrics.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to ministerial visits or digital strategy. Think through potential scenarios in advance and be ready to discuss your thought process and decision-making.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the department's objectives and how you can contribute. Inquire about their current challenges in digital communications or how they measure the success of their campaigns.