Marketing Officer - National Events, Commercial Visitor Development and Camping

Marketing Officer - National Events, Commercial Visitor Development and Camping

Support the delivery of marketing campaigns for Forestry England’s national events programme, including the Forest Live concert series and seasonal illuminated trails, alongside promotional activity for overnight stays and camping products. The role is responsible for creating and delivering digital marketing and communications activity that drives ticket sales, audience growth, brand awareness and revenue generation. Key duties include content creation, email marketing, social media management, digital advertising, stakeholder engagement and campaign coordination. The post holder also supports customer communications, including contingency and crisis messaging, and works closely with internal teams, external partners and suppliers to ensure consistent, effective promotion of Forestry England’s events and accommodation offers.

A key feature of the role is supporting some of Forestry England’s highest-profile public engagement activities. This includes Forest Live, one of the UK’s longest-running outdoor concert series, which attracts more than 140,000 attendees annually and has featured internationally recognised artists such as Sting, Nile Rodgers & CHIC, Fatboy Slim, Becky Hill and Paloma Faith. The role also contributes to the marketing of nationally recognised festive and Halloween illuminated trails, helping to engage new audiences and generate commercial income. Through these flagship experiences, the post holder plays an important role in showcasing Forestry England’s work to millions of visitors and customers nationwide.

The role supports the marketing for overnight stays at Forestry England, working with the Overnight Stays Marketing Manager on their digital marketing activity for one day a week, overseeing digital marketing channels including social media, digital ads and email marketing in collaboration with accommodation partners to ensure consistency of messaging and brand throughout all joint activities.

Bristol office is the preferred location.

However, this role can be based at any Forestry England office, with travel to the Bristol office expected 2- 4 times per month.

Where you’ll work

Bristol office is the preferred location.

However, this role can be based at any Forestry England office, with travel to the Bristol office expected 2- 4 times per month.

Blended (home and office) working is available for this role.

Key Responsibilities & Accountabilities

• Support the Marketing Manager, National Events on all aspects of events marketing campaign planning, delivery and evaluation.
• Support the marketing of our Overnight Stays and Camping offers at Forestry England for one day a week.
• Plan, create, curate and coordinate Forest Live and overnight stays social media content across our dedicated Forest Live and Forestry England Camping channels on Facebook and Instagram. Working with the National Digital Team find opportunities to create and promote campaign content across all national social media channels.
• Effectively manage our social media and digital communities ensuring they are engaged and supportive of our national events programmes.
• Develop and maintain content calendars to plan and brief content across social media and email channels.
• Planning and creating content at events and concerts that generate awareness and engage audience with Forest live. This includes working with the marketing manager to brief photographers, designers and videographers.
• Plan, create and evaluate marketing emails to promote events marketing campaigns using Marketing Cloud software to build and edit email content. Work with the National Digital Team, marketing teams, and partners to identify inclusion opportunities in other relevant marketing emails and newsletters.
• Identify opportunities to work with influencers to effectively promote national events programmes and overnight stays. This could involve working with other internal colleagues, agencies or directly with influencers.
• Create, maintain and optimise website content across forestryengland.uk and forestlive.com websites. Work with the National Website Team to create and maintain landing pages, activity pages and event pages.
• Stay abreast of digital and social media trends to find new ways to engage our audiences and ensure that our activity complies with relevant best practice guidance on content performance, presentation and accessibility.
• Lead on evaluation of all digital content, including email marketing, organic and paid social media using tools such as Meta business suite, GA4 and Marketing Cloud to produce monthly reports that can help to make recommendations for campaign optimisation.
• Ensure all marketing activity is in line with Forestry England brand guidelines, tone of voice, and achieves best-practise for accessibility.
• Create and deliver digital advertising campaigns using Meta channels.
• Provide support and guidance to district and local venue teams to promote campaigns and national events effectively on local digital channels and onsite.
• Work with our internal Design Team and external agencies to brief and create effective assets that can be used in our marketing campaigns.
• Working directly with internal stakeholder and external partners to support on campaigns and help to develop effective working relationships.
• Support with contingency and crisis communications processes for national events programmes to effectively inform audiences of issues and mitigate brand reputation issues.
• Deputise for the Marketing Manager, National Events or Overnight Stays Marketing Manager as appropriate.

Proud member of the Disability Confident employer scheme

Company

Government Recruitment Service

Salary

£35,039 to £35,039 a year

Hours

Full-time

Location

BS16 1EJ

Job type

Temporary

Posting date

2 Nov 2026

Closing date

13 Nov 2026

About Disability Confident

Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.

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