At a Glance
- Tasks: Lead creative direction and craft engaging content for high-priority government campaigns.
- Company: Join the New Media Unit within the Cabinet Office, shaping innovative government communication.
- Benefits: Flexible working, opportunities for growth, and a chance to make a real impact.
- Other info: Collaborative team environment with diverse experts and a focus on innovation.
- Why this job: Be the voice of change, translating complex policies into relatable content for the public.
- Qualifications: Proven experience in copywriting, digital content creation, and stakeholder engagement.
The predicted salary is between 55000 - 65000 € per year.
The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible. Our aim is to provide the public with relevant, useful, authentic content when and where they want to receive it and communicate in an entirely new way.
The government has signalled a clear intention to focus on ambitious, measurable, long‑term objectives that deliver better outcomes for citizens. This requires a new way of doing government which is more joined‑up and better reaches the public to build awareness, understanding and trust in the government’s missions. The New Media Unit is a critical lever in achieving these long‑term aims, bringing together the specialist skills required to reach citizens with content they want to consume at a time and place they want to consume it.
The Team
The team is evolving, and works in an agile way proactively delivering on priority campaigns and responding to nation‑wide communications. We need people who think differently and who can respond to the ever‑changing media landscape. At its core this team is focused on flexibility and collaboration across the three pillars (Strategy, Campaign and Creative), working closely with the GCS Strategy & Campaigns and Applied Data & Insight teams, alongside No 10 and departmental communication teams across government.
What we’re looking for
We need outstanding specialists in digital design, copy writing and content production, who have a high level of expertise, will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who care about delivering outstanding communication for the public.
As a Senior Copywriter (SEO), you will be the editorial guardian of the NMU’s campaign output. You will not just write; you will define the narrative voice for major government priorities. At this grade, you are expected to operate with significant autonomy. You will take complex, often sensitive policy detail and translate it into engaging, human‑centric content without losing nuance. You will act as a lead creative, shaping concepts for campaigns and advising senior stakeholders on how to deliver their message effectively to a digital audience.
Responsibilities & Duties
- Strategic Editorial Lead: Take ownership of the "pen" for high‑priority campaigns. You will move beyond simple drafting to shaping the creative direction and narrative arc of our "always‑on" content.
- Advanced Scriptwriting: Lead the conceptualization and scripting for high‑production value video content (Reels, TikTok, YouTube). You will craft scripts that balance the "hook" required for algorithmic success with the gravitas required for government messaging.
- Stakeholder Consultancy: Act as a trusted advisor to policy officials and Private Offices. You will attend briefings and confidently challenge jargon, advocating for language that lands with the public while maintaining policy accuracy.
- Quality Assurance & Standards: Set the benchmark for copy within the unit. You will review and refine the work of junior writers or external agencies, ensuring a consistent, "native" tone of voice across all channels.
- Interview Strategy: Develop comprehensive briefing packs and interview questions for the public, creators and senior figures. You will design these prompts to elicit authentic, soundbite‑ready answers that work for social cuts.
- Presentations & Internal Comms: Translate complex data and strategy into compelling decks and speeches for NMU leadership to present to the Cabinet Office and wider government.
Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad‑hoc basis. The New Media Unit and Cabinet office cover all areas of government; your role will require you to work across a variety of portfolios including but not limited to economic growth, the NHS, safer streets, barriers to opportunity, clean energy, strong foundations and secure borders.
Senior Copywriter - NMU -GCS in London employer: Government Recruitment Service
The New Media Unit (NMU) within the Government Communication Service offers a dynamic and collaborative work environment where creativity and innovation are at the forefront of government communications. As a Senior Copywriter, you will have the opportunity to shape impactful narratives that resonate with the public while working alongside a diverse team of experts dedicated to rebuilding trust and delivering meaningful content. With a focus on professional growth and a commitment to flexible working practices, NMU is an excellent employer for those looking to make a difference in public communication.
Contact Detail:
Government Recruitment Service Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter - NMU -GCS in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially anything related to digital content and copywriting. Make it easy for potential employers to see what you can do and how you can contribute to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in terms of engaging audiences and delivering impactful communication.
✨Tip Number 4
Apply through our website! We’re always on the lookout for innovative minds and creative talents. Don’t miss out on the chance to join a team that’s all about crafting compelling narratives for the public.
We think you need these skills to ace Senior Copywriter - NMU -GCS in London
Some tips for your application 🫡
Show Your Creative Side:When applying, let your creativity shine through! Use your writing samples to showcase your unique voice and style. Remember, we’re looking for innovative minds who can craft engaging content that resonates with the public.
Tailor Your Application:Make sure to tailor your application to reflect the specific requirements of the Senior Copywriter role. Highlight your experience in digital design and content production, and how you’ve successfully engaged audiences in the past. We want to see how you can contribute to our mission!
Be Authentic:Authenticity is key in government communications. When writing your cover letter, be genuine about your passion for delivering outstanding communication. Share why you care about connecting with the public and how you can help rebuild trust through effective storytelling.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Government Recruitment Service
✨Know Your Audience
Before the interview, take some time to understand the NMU's mission and the specific goals of the Government Communication Service. Familiarise yourself with their recent campaigns and how they engage with the public. This will help you tailor your responses and demonstrate that you’re genuinely interested in their work.
✨Showcase Your Creativity
As a Senior Copywriter, creativity is key! Prepare examples of your previous work that highlight your ability to craft engaging narratives and adapt complex information into accessible content. Be ready to discuss your thought process and how you approach writing for different audiences.
✨Prepare for Stakeholder Scenarios
Expect to be asked about how you would handle challenging stakeholder interactions. Think of examples where you've successfully navigated complex discussions or provided constructive feedback. This will show that you can advocate for clear communication while respecting policy nuances.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the team’s current projects, the challenges they face, or how they measure the success of their campaigns. This not only shows your interest but also gives you valuable insights into the role and the team dynamics.
