Senior Marketing Campaigns Manager
The Department for Work and Pensions (DWP) is recruiting for a Senior Marketing Campaigns Manager to be part of our supportive and high-performing marketing team. You will be helping to shape communications across DWP owned channels and across paid communications.
The work of the DWP makes a difference to the lives of millions of people across the country – from supporting low-income households and helping people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.
To succeed in the role, you will have creative campaigns experience, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.
We are a close-knit marketing team that collaborates with the press, external affairs, visits and internal comms teams, as well as private offices, policy and frontline colleagues.
This post will be based in Sheffield or Leeds.
If this sounds like the right fit for you, we would love to hear from you!
As a Senior Marketing Campaigns Manager, you will:
- Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and audience insight. Use strategic thinking to translate business objectives into actionable marketing plans, driving clarity from ambiguity.
- Develop a strong understanding of our audiences and how to deliver behaviour change. Be an audience champion, act as the voice of the customer, and serve as a subject matter expert, building strong relationships with internal stakeholders.
- Develop and deliver end-to-endmulti-channel paid media campaigns, with sizeable budgets, as well as low/no cost marketing activity.
- Manage and build positive relationships with external agencies. This includes overseeing media planning and buying and ensuring that our work is cost effective, high quality and represents good value for the taxpayer.
- Manage the development of messaging and creative content across campaigns, delivering through both in-house and agency creative teams for a full range of channels.
- Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
- Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
- Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.
Proud member of the Disability Confident employer scheme
Company: Government Recruitment Service
Salary: £51,371 to £57,751 a year
Hours: Full-time
Location: Leeds
Job type: Permanent
Posting date: 5 Nov 2026
Closing date: 16 Nov 2026
About Disability Confident Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.
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Senior Marketing Campaigns Manager in Leeds employer: Government Recruitment Service
The Ministry of Justice is an exceptional employer, offering a dynamic and inclusive work environment where finance professionals can thrive. With a strong commitment to employee development, flexible working options, and a robust pension scheme, the MoJ fosters a culture of collaboration and innovation, ensuring that every team member has the opportunity to influence key financial strategies that impact the nation. Located nationally, this role provides the unique advantage of engaging with diverse stakeholders across the UK, making it a rewarding place for those seeking meaningful contributions to public service.
Contact Details:
Government Recruitment Service Recruitment Team
