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- Tasks: Create engaging content for social media and digital channels to drive audience action.
- Company: Join the DVSA, a forward-thinking agency focused on improving road safety.
- Benefits: Enjoy 25 days annual leave, flexible working, and a generous pension contribution.
- Why this job: Be part of impactful campaigns that promote safety and engage diverse audiences.
- Qualifications: Experience in digital marketing and a flair for creative content creation.
- Other info: Dynamic team environment with opportunities for professional growth and development.
The predicted salary is between 28800 - 48000 £ per year.
Do you have experience of working with digital and social media? Are you someone who enjoys being creative in work? Would you enjoy the challenge of creating accessible content that meets customers' needs for a variety of channels and encourages audiences to take actions that help to achieve business outcomes? If so, we’d love to hear from you!
We are looking for a Marketing Manager to create engaging external communications that support behaviour change campaigns and promote DVSA’s vision, priorities and services. You will deliver responsive social media management, develop proactive story content, and produce high-quality, direct-to-consumer digital communications to inform, engage and support audiences effectively.
As a Marketing Manager, you will provide a highly responsive and reactive social media handling capability, as well as proactively creating and seeding stories, and developing quality ‘direct-to-consumer’ content using digital and social media. You will ensure all communications activity is insight-driven and fully evaluated.
Your responsibilities will include, but aren’t limited to:
- Managing campaign channels, providing responsive and professional engagement with our audiences
- Creating compelling content for social media, blogs, email campaigns, and other digital channels
- Developing proactive story ideas that promote DVSA campaigns, products and services
- Using insight and evaluation data to inform our approach and refine campaign messaging and channel choices
- Staying current with digital trends and platform developments, testing new approaches to reach our audiences
- Monitoring social media conversations and audience behaviour to identify what’s working and what needs to change
- Working with colleagues to ensure our content meets the needs of different audiences, including learner drivers, driving instructors, and parents
- Coordinating with internal teams and external partners to deliver integrated marketing activity
- Ensuring all content meets Government Digital Service accessibility standards and reaches diverse audiences
- Tracking campaign performance against agreed objectives
- Reporting on what’s working and recommending improvements based on evidence
- Contributing to evaluation reports that demonstrate the value of our communication
For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process.
Marketing Manager in Leeds employer: Government Recruitment Service
Contact Detail:
Government Recruitment Service Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Leeds
✨Tip Number 1
Get your social media game on point! Show us how you can engage audiences and create compelling content that drives action. Use your own channels to showcase your creativity and understanding of digital trends.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn or attend marketing events. Building relationships can open doors and give you insights into what companies are really looking for.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. We want to hear about your past experiences and how they relate to the role. Be ready to discuss specific campaigns you've worked on and the impact they had.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at DVSA.
We think you need these skills to ace Marketing Manager in Leeds
Some tips for your application 🫡
Show Off Your Creativity: When you're writing your application, let your creative side shine! Use engaging language and examples that showcase your experience with digital and social media. We want to see how you can think outside the box!
Tailor Your Content: Make sure to tailor your application to the job description. Highlight your relevant skills and experiences that align with what we're looking for in a Marketing Manager. This shows us you understand the role and are genuinely interested.
Be Insight-Driven: We love data-driven decisions! In your application, mention how you've used insights to inform your marketing strategies in the past. This will demonstrate your ability to evaluate and refine campaigns effectively.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Government Recruitment Service
✨Know Your Digital Stuff
Make sure you brush up on the latest digital and social media trends. Be ready to discuss how you've used these platforms in past roles to create engaging content. Show them you’re not just familiar with the tools, but that you can leverage them to drive business outcomes.
✨Showcase Your Creativity
Prepare examples of your creative work, especially campaigns that led to behaviour change. Think about how you can present your ideas in a way that aligns with their vision and priorities. They want to see how you can think outside the box!
✨Be Insight-Driven
Familiarise yourself with the importance of data in marketing. Be ready to talk about how you've used insights to inform your strategies and evaluate campaign performance. This shows you understand the need for evidence-based decision-making.
✨Understand Accessibility Standards
Since they emphasise accessibility, make sure you know the basics of Government Digital Service standards. Be prepared to discuss how you’ve ensured your content is accessible to diverse audiences in previous roles. This will demonstrate your commitment to inclusivity.