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For Companies At a Glance
- Tasks: Analyse data to improve digital services and support user needs across the UK.
- Company: DWP Digital, dedicated to enhancing vital support services for everyone.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real difference by shaping user-friendly digital experiences.
- Qualifications: Experience in data analysis and collaboration with diverse teams.
- Other info: Join a vibrant community of analysts and contribute to impactful projects.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Department for Business and Trade (DBT) has a clear mission â to grow the economy. Our role is to help businesses invest, grow and export to create jobs and opportunities right across the country. We do this in three ways.
Firstly, we help to build a strong, competitive business environment, where consumers are protected and companies rewarded for treating their employees properly.
Secondly, we open international markets and ensure resilient supply chains. This can be through Free Trade Agreements, trade facilitation and multilateral agreements.
Finally, we work in partnership with businesses every day, providing advance, finance and dealâmaking support to those looking to start up, invest, export and grow.
The Digital, Data and Technology (DDaT) directorate develops and operates tools and services to support us in this mission. The team have been nominated four times in a row for âBest Public Sector Employerâ at the Women in Tech awards and won the award in 2025!
About the role
Reporting to a Senior Performance Analyst, the Performance Analyst will be part of a team with the remit of continuously improving the reporting capability across DBT. Measuring both the macro and micro moments of the user journey and being able to communicate this insight effortlessly to a wide range of audiences to optimise the potential of the digital estate across DBT.
The Performance Analyst also plays an integral role within the wider DDaT Directorate through the collaboration of digital skills and experience in delivering data solutions and analysis to drive continuous improvement and user value. A performance analyst is a numerate role, with experience in analysis or data handling. The role requires responsibility for the accuracy and quality of data and analysis, and how they are used.
As a Performance Analyst you will be part of a high performing and dynamic team. You will be responsible for communicating analysis and insight across DBT digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.
You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will contribute to decision-making throughout the product life cycle, as well as work in collaboration with user researchers, developers and other roles throughout the product life cycle.
You will be able to identify and apply the most appropriate analytical techniques to bring different sources together to tell a story and involve teams in analytics to increase consensus and challenge assumptions.
You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user centric approach and manage competing priorities, collaborate with professions that are focused on user-centred design (for example, user research, user experience, content, design, business analysis.
You will have a knowledge of quality assurance techniques, as well as identifying the right data sources and then validate and understand how to interpret the results.
Main responsibilities
Your key tasks as a Performance Analyst will involve:
- Define what âgoodâ looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs
- Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights
- Analyse service performance dataâprimarily from Google Analytics, complemented by other quantitative and qualitative data sourcesâto identify opportunities for service improvement
- Collaborate with product teams to assess and enhance the performance of digital services across the product lifecycle
- Present analytical findings clearly and persuasively, tailoring communication to suit different audiences
- Apply quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs
- Develop and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data
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Digital Performance Analyst employer: Government Recruitment Service
Contact Detail:
Government Recruitment Service Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Digital Performance Analyst
â¨Tip Number 1
Network like a pro! Reach out to current or former DWP Digital employees on LinkedIn. Ask them about their experiences and any tips they might have for the interview process. This insider info can give us a real edge!
â¨Tip Number 2
Prepare for those in-person interviews by practising common questions related to data analysis and performance measurement. We should also be ready to discuss how weâve used SQL and created dashboards in the past. Confidence is key!
â¨Tip Number 3
Showcase our passion for user-centric design! During interviews, share examples of how we've used data to improve user experiences. This will demonstrate that we understand the importance of user needs in digital services.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure our application gets noticed. Plus, it shows weâre serious about joining the DWP Digital team and contributing to their mission.
We think you need these skills to ace Digital Performance Analyst
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Digital Performance Analyst role. Highlight your experience with data analysis, performance measurement frameworks, and any relevant tools like SQL or PowerBI. We want to see how your skills align with what we do at DWP Digital!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about improving digital services and how you can contribute to our team. Be sure to mention your collaborative spirit and any experience working with diverse teams, as that's key for us.
Showcase Your Analytical Skills: In your application, donât forget to showcase your analytical skills. Provide examples of how you've used data to drive decisions or improve processes in previous roles. We love seeing how you think and approach problem-solving!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, itâs super easy to navigate!
How to prepare for a job interview at Government Recruitment Service
â¨Know Your Data
As a Digital Performance Analyst, you'll be working with various datasets. Brush up on your SQL skills and be ready to discuss how you've used data to drive insights in the past. Be prepared to explain your thought process when analysing data and how it can impact user experience.
â¨Understand the User Needs
DWP Digital focuses on user-friendly services. Familiarise yourself with the concept of user needs and be ready to share examples of how you've embedded user insights into your previous work. Show that you understand the importance of designing services with real users in mind.
â¨Collaboration is Key
You'll be collaborating with various teams, so highlight your teamwork skills. Prepare examples of how you've worked with others, especially in cross-functional teams. Discuss how youâve contributed to a community of practice or shared best practices in your previous roles.
â¨Showcase Your Analytical Skills
Be ready to discuss specific performance measurement frameworks and KPIs you've developed or worked with. Bring examples of dashboards you've created using tools like Looker Studio or PowerBI, and explain how these tools helped stakeholders make informed decisions.