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- Tasks: Lead marketing and communications for innovative property technology programmes.
- Company: Join a forward-thinking government agency transforming the Civil Service.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact on government efficiency and sustainability through tech.
- Qualifications: Experience in marketing, communications, and stakeholder engagement required.
- Other info: Dynamic team environment focused on innovation and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a dynamic, forward-thinking Marketing and Communications Manager to lead the marketing and communications activity for our high-profile property technology and interoperability programmes. Interoperability places people at its core, and depends on standardised property technology, policies and processes that are underpinned by security, compliance, accessibility and adoption of new ways of working to successfully create a more effective, efficient and sustainable Civil Service office estate.
Work has progressed in areas of interoperability, such as the ongoing roll-out of products like GovPass, GovPrint and GovWifi, and addressing how government hubs can enable more successful cross-government collaboration. The Interoperability Programme brings all of these pieces together under one coordinated programme with a shared vision and direction.
Reporting to the Head of Marketing and Digital, the role of the Manager will act as a strategic business partner to our property technology and Interoperability Programme teams to develop and deliver communications plans. The plans will need to be led by SMART objectives, insight and strategy, and cover a range of audiences and communications disciplines.
You will sit within the corporate Marketing and Communications team, acting as the subject matter expert into this team for property technology and interoperability. You will be one of five Managers who each work closely to share insights and intelligence from their designated directorate, ensuring communication activities always align to a GPA-wide perspective.
Working closely with both the Property Technology and Interoperability Programme teams on a daily basis, you will also be instrumental in raising awareness across government of our products, services and future ways of working. You will be responsible for translating complex information into compelling messages that resonate with diverse audiences, as well as driving the adoption of future ways of working that enable civil servants to work seamlessly across different locations and systems.
You will also gather metrics and insight from our various channels to ensure all work is evidence based and shows continual learning to our senior leaders.
Responsibilities- Strategic planning: Lead the development and delivery of comprehensive, objective-led communications and marketing plans for the Interoperability and Property Technology programmes, ensuring alignment with the corporate Marketing and Communications strategy as well as the programme-specific strategies.
- Business partnering: Act as a dedicated communications advisor to the Chief Technology Officer and Interoperability Programme leads (G7 to SCS1), providing expert advice on how to translate complex technical milestones into meaningful stakeholder updates.
- Content and storytelling: Create high-quality, engaging content, such as case studies, blogs, news stories and programme briefings and updates, that simplifies complex concepts for a variety of internal and external audiences. Support with briefing notes for media and industry speaking opportunities, abiding by central government policy.
- Driving adoption: Design and execute behaviour change campaigns and engagement activities specifically aimed at driving the successful adoption of new technologies and ways of working across the government estate. And feed into central campaigns and communication activities where relevant.
- Stakeholder engagement: Manage and influence a diverse range of stakeholders (up to SCS), fostering collaborative relationships across different government bodies.
- Event management: Lead the end-to-end delivery of PropTech and Interoperability engagement events, such as supplier days, client briefings, and product demonstrations, to build the GPA's reputation as a digital innovator.
- Evaluation and insight: Gather metrics and user insights across our owned channels, providing evidence-based reports that demonstrate the effectiveness of communications and support continual learning.
- Integrated delivery: Work closely with Marketing and Communications colleagues to ensure activity is integrated into the relevant directorate and wider GPA corporate narrative and communications strategy, as well as effectively integrating into the Interoperability Programme team and Property Technology team.
We are committed to representing the communities we serve by making Equality, Diversity, and Inclusion (EDI) part of everything we do. Our strong emphasis on EDI is not just about driving inclusion across our organisation, it is also about ensuring our services meet the needs of government departments and the civil servants who use our spaces. To ensure that we are always recruiting and retaining a diverse mix of talent, we are particularly inviting applications from candidates who are disabled, ethnically or gender diverse, and people who identify as being part of the LGBTQ+ community.
Join our dynamic and diverse team that leads with purpose, improving sustainability, nurturing social value, driving inclusivity and flexibility, and kickstarting economic growth. We are driven by purpose, and you can be part of it too: where you make a meaningful impact; where you influence; where your voice really matters; where you help to shape our future direction.
Marketing and Communications Manager, Technology in Manchester employer: Government Property Agency
Contact Detail:
Government Property Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager, Technology in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property tech and government sectors. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing and communications work. Include case studies, content samples, and any successful campaigns you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its projects. Understand their goals around interoperability and property technology. Tailor your responses to show how your experience aligns with their mission and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making a difference in the Civil Service.
We think you need these skills to ace Marketing and Communications Manager, Technology in Manchester
Some tips for your application 🫡
Know Your Audience: Before you start writing, think about who will be reading your application. Tailor your language and examples to resonate with the values and goals of the organisation. Show us that you understand the importance of interoperability and how it impacts the Civil Service.
Be Clear and Concise: We love a good story, but keep it relevant! Use clear and straightforward language to explain your experience and skills. Avoid jargon unless it's necessary, and make sure your points are easy to follow. Remember, we want to see how you can simplify complex concepts for diverse audiences.
Showcase Your Strategic Thinking: Highlight your ability to develop and deliver comprehensive marketing and communications plans. Use specific examples from your past experiences where you've successfully aligned strategies with organisational goals. We want to see your strategic mindset in action!
Engage with Metrics: Don’t forget to mention how you’ve used metrics and insights to drive your decisions in previous roles. We’re all about evidence-based work, so show us how you’ve gathered and analysed data to improve communication effectiveness. It’s all about continual learning!
How to prepare for a job interview at Government Property Agency
✨Know Your Stuff
Before the interview, dive deep into the specifics of property technology and interoperability. Familiarise yourself with key terms and recent developments in the field, especially those related to the Government Property Agency's initiatives like GovPass and GovWifi. This will help you speak confidently about how your skills align with their needs.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would develop and deliver comprehensive communications plans. Think about SMART objectives and be ready to share examples from your past experiences where you've successfully implemented similar strategies. This will demonstrate your ability to think strategically and act as a business partner.
✨Engage with Storytelling
Since the role involves translating complex information into compelling messages, practice crafting narratives around technical milestones. Bring examples of content you've created, like case studies or blogs, that simplified complex concepts for diverse audiences. This will highlight your storytelling skills and creativity.
✨Be Ready for Stakeholder Engagement
Expect questions about how you would manage relationships with various stakeholders. Prepare examples of how you've influenced or collaborated with different teams in the past. Emphasising your ability to foster collaborative relationships will show that you're a team player who can navigate the complexities of government bodies.
