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- Tasks: Lead marketing and communications for innovative property technology programmes.
- Company: Join a forward-thinking government agency transforming the Civil Service.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact on government efficiency and sustainability through tech.
- Qualifications: Experience in marketing, communications, and stakeholder engagement required.
- Other info: Dynamic team environment focused on innovation and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a dynamic, forward-thinking Marketing and Communications Manager to lead the marketing and communications activity for our high-profile property technology and interoperability programmes. Interoperability places people at its core, and depends on standardised property technology, policies and processes that are underpinned by security, compliance, accessibility and adoption of new ways of working to successfully create a more effective, efficient and sustainable Civil Service office estate.
Work has progressed in areas of interoperability, such as the ongoing roll-out of products like GovPass, GovPrint and GovWifi, and addressing how government hubs can enable more successful cross-government collaboration. The Interoperability Programme brings all of these pieces together under one coordinated programme with a shared vision and direction.
Reporting to the Head of Marketing and Digital, the role of the Manager will act as a strategic business partner to our property technology and Interoperability Programme teams to develop and deliver communications plans. The plans will need to be led by SMART objectives, insight and strategy, and cover a range of audiences and communications disciplines.
You will sit within the corporate Marketing and Communications team, acting as the subject matter expert into this team for property technology and interoperability. You will be one of five Managers who each work closely to share insights and intelligence from their designated directorate, ensuring communication activities always align to a GPA-wide perspective.
Working closely with both the Property Technology and Interoperability Programme teams on a daily basis, you will also be instrumental in raising awareness across government of our products, services and future ways of working. You will be responsible for translating complex information into compelling messages that resonate with diverse audiences, as well as driving the adoption of future ways of working that enable civil servants to work seamlessly across different locations and systems.
You will also gather metrics and insight from our various channels to ensure all work is evidence based and shows continual learning to our senior leaders.
Responsibilities- Strategic planning: Lead the development and delivery of comprehensive, objective-led communications and marketing plans for the Interoperability and Property Technology programmes, ensuring alignment with the corporate Marketing and Communications strategy as well as the programme-specific strategies.
- Business partnering: Act as a dedicated communications advisor to the Chief Technology Officer and Interoperability Programme leads (G7 to SCS1), providing expert advice on how to translate complex technical milestones into meaningful stakeholder updates.
- Content and storytelling: Create high-quality, engaging content, such as case studies, blogs, news stories and programme briefings and updates, that simplifies complex concepts for a variety of internal and external audiences.
- Driving adoption: Design and execute behaviour change campaigns and engagement activities specifically aimed at driving the successful adoption of new technologies and ways of working across the government estate.
- Stakeholder engagement: Manage and influence a diverse range of stakeholders (up to SCS), fostering collaborative relationships across different government bodies.
- Event management: Lead the end-to-end delivery of PropTech and Interoperability engagement events, such as supplier days, client briefings, and product demonstrations, to build the GPA's reputation as a digital innovator.
- Evaluation and insight: Gather metrics and user insights across our owned channels, providing evidence-based reports that demonstrate the effectiveness of communications and support continual learning.
- Integrated delivery: Work closely with Marketing and Communications colleagues to ensure activity is integrated into the relevant directorate and wider GPA corporate narrative and communications strategy, as well as effectively integrating into the Interoperability Programme team and Property Technology team.
We are committed to representing the communities we serve by making Equality, Diversity, and Inclusion (EDI) part of everything we do. Our strong emphasis on EDI is not just about driving inclusion across our organisation, it is also about ensuring our services meet the needs of government departments and the civil servants who use our spaces.
Join our dynamic and diverse team that leads with purpose, improving sustainability, nurturing social value, driving inclusivity and flexibility, and kickstarting economic growth. We are driven by purpose, and you can be part of it too: where you make a meaningful impact; where you influence; where your voice really matters; where you help to shape our future direction.
Marketing and Communications Manager, Technology in Birmingham employer: Government Property Agency
Contact Detail:
Government Property Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager, Technology in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property tech and government sectors. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you’re chatting with potential employers or networking contacts, share your insights on interoperability and property technology. This not only demonstrates your knowledge but also positions you as a thought leader in the field.
✨Tip Number 3
Tailor your approach! When you’re applying for roles, make sure to highlight your experience with strategic planning and stakeholder engagement. Use specific examples that align with the job description to show you’re the perfect fit for the Marketing and Communications Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to the exciting work we’re doing in the Civil Service.
We think you need these skills to ace Marketing and Communications Manager, Technology in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing and Communications Manager role. Highlight your experience in property technology and interoperability, and show us how your skills align with our mission to create effective and sustainable office environments.
Showcase Your Storytelling Skills: We want to see your ability to translate complex information into engaging content. Include examples of past work where you've simplified technical concepts for diverse audiences, as this is key to the role.
Demonstrate Strategic Thinking: In your application, emphasise your experience in developing and executing strategic marketing and communications plans. We’re looking for someone who can lead with SMART objectives and provide insights that drive successful outcomes.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at Government Property Agency
✨Know Your Stuff
Before the interview, dive deep into the property technology and interoperability landscape. Familiarise yourself with key products like GovPass, GovPrint, and GovWifi. Being able to discuss these intelligently will show your genuine interest and understanding of the role.
✨Craft Your Story
Prepare to share specific examples of how you've successfully led marketing and communications strategies in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for the interviewers to see your impact.
✨Engage with Metrics
Since the role involves gathering metrics and insights, be ready to discuss how you've used data to inform your marketing decisions. Bring examples of reports or campaigns where you’ve demonstrated evidence-based results to back up your strategies.
✨Show Collaborative Spirit
Highlight your experience in managing diverse stakeholders and fostering collaborative relationships. Be prepared to discuss how you’ve worked with different teams to achieve common goals, as this aligns perfectly with the role's emphasis on partnership and integration.
