Marketing Operations Manager in Liverpool

Job Summary

Working closely with the Deputy Head of Marketing, you'll ensure we optimise our marketing platforms, systems and processes to improve marketing and communications efficiency, effectiveness and performance reporting. You'll play a crucial role in stakeholder relationship management, workflow optimisation and how we leverage digital technologies and AI to enhance our marketing capabilities. This is a fantastic opportunity to join a dynamic marketing team of 12 people that sits within the wider marketing and communications team of 24 people at GCA. You will support our marketing strategy and activation by ensuring all activity is data and insight led and audience focused. This is an exciting time to join the team as we roll-out a new brand strategy, grow our digital expertise and build on our multi-disciplinary ways of working across the team.

Key Accountabilities

• Produce and analyse performance evaluation reports, providing actionable insights that improve effectiveness and inform data-led marketing strategies.
• Lead discussions across marketing and communications to ensure standards for insight and evaluation are being met against functional standards.
• Training of team members on processes, systems, and insight and evaluation.
• Maintain and optimise our systems and tools, ensuring they integrate effectively across our marketing channels.
• Manage workflows and standard operating procedures, from briefing through to evaluation, identifying opportunities to improve efficiency.
• Leverage the latest digital marketing tools and technologies, including marketing automation and Artificial Intelligence (AI) to enhance our capabilities.
• Maintain robust data management processes, ensuring data protection compliance while maximising audience insights and segmentation.
• Build and manage relationships with internal and external stakeholders, including supplier agencies.
• Apply the principles, policies and practices of Government Communications Service to a high professional standard.

Essential Criteria (to Be Assessed At Application Stage)

• Demonstrable experience of managing and integrating marketing platforms, systems and processes to meet business objectives.
• Excellent analytical skills, with experience using data management and reporting tools to evaluate campaign performance, interpret data and provide actionable, robust insights.
• Proven ability to design, implement and optimise efficient marketing processes and workflows.
• Able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives.
• Strong written and verbal communication skills with the ability to convey information clearly and adapt style to suit different audiences and stakeholders.

Experience Success Profiles (to be assessed at interview):

• Behaviours: Seeing the bigger picture, Changing and improving, Communicating and influencing.
• Technical: Data and insight - Lead Success profile to be assessed at interview via presentation.

Valuing Our People

• Competitive salary.
• Generous pension scheme.
• A discretionary non-contractual performance related bonus.
• Working remotely in addition to working in advertised office location.
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays.

GCA operates a smarter working model that balances flexibility with collaboration. Successful candidates are expected to spend at least 26 days per quarter (approximately 2 days per week, pro-rata) at their contracted office, another GCA site, or off-site for meetings. For the remainder of the time, you may work from home or another suitable location that meets business needs.

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified, applications may be withdrawn and internal candidates may be subject to disciplinary action.

A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview.

If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact recruitment@crowncommercial.gov.uk in the first instance.