At a Glance
- Tasks: Lead a dynamic marketing team to create impactful multichannel campaigns.
- Company: Join a forward-thinking government organisation with a focus on communication excellence.
- Benefits: Enjoy a competitive salary, generous leave, and flexible working options.
- Other info: Opportunity for professional growth in a supportive and collaborative environment.
- Why this job: Make a real difference in government communications while developing your leadership skills.
- Qualifications: Experience in leading teams and delivering high-impact marketing strategies.
The predicted salary is between 40000 - 50000 £ per year.
Reporting to the Head of Marketing, you will lead a team of 6, including 3 direct reports, to create compelling and engaging multichannel marketing activity within a complex government environment. You will ensure effective team collaboration by working closely with the wider marcomms leadership team and deliver impactful outcomes aligned with GCA strategic priorities and Government Communication Service standards.
Key Accountabilities
- Strategy: Lead marketing plan delivery, ensuring alignment with the marketing and communications strategy and GCA business priorities. Lead on insight and evaluation reporting to ensure effective performance, aligned with the Government Communication Service evaluation framework. Work collaboratively with senior colleagues across GCA to ensure all marketing meets objectives and mitigate risks. Provide strategic marketing and branding counsel to protect and enhance the GCA brand and reputation.
- Operations: Lead and guide team members, manage performance and support staff development through regular feedback. Collaborate with the wider marcomms leadership team to ensure an effective content strategy aligned to brand strategy, marketing channel strategies and the GCA business plan. Oversee agency management ensuring high quality performance, adherence to contract terms and on time, on budget delivery. Ensure all creative outputs reflect the GCA brand through a robust peer review process. Keep up to date with and implement new digital marketing tools, techniques and channels. Work with the Head of Marketing to manage the marketing budget with a focus on low cost and no cost activity, applying robust spend controls. Ensure marketing operations systems, tools and processes are effective and continually optimised.
- Professional Standards: Apply the principles, policies and practices of the Government Communications Service to a high professional standard.
Essential Criteria
- Line manager experience / capability: demonstrable experience of leading a team, overseeing resourcing and mentoring individuals.
- A proven track record of delivering high-impact marketing activity: managing multiple priorities to meet business needs and achieve objectives.
- Strong strategic thinking and planning skills: ability to translate marketing strategy into operational results evidenced by robust evaluation and performance reporting.
- Digital marketing: proven experience of developing and leading effective digital marketing channels and content strategies.
- Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt style to the audience.
Success Profiles
- Leadership (to be assessed via presentation at interview)
- Seeing the big picture
- Making effective decisions
- Communicating and influencing
Benefits
- Competitive salary
- Generous pension scheme
- A discretionary non-contractual performance related bonus
- Working remotely in addition to working in the advertised office location
- Flexi time scheme (available for B1-B6)
- Minimum 25 days annual leave to a maximum of 30 days (excluding bank holidays)
- Work remotely for the majority of the time; required to spend at least 26 days per quarter in an office or a suitable location.
Deputy Head of Marketing - Maternity Cover in Liverpool employer: Government Commercial Agency
As a Deputy Head of Marketing at GCA, you will thrive in a dynamic and supportive work environment that prioritises collaboration and professional growth. With a competitive salary, generous pension scheme, and the flexibility of remote working, GCA fosters a culture that values employee well-being and development, ensuring you can make a meaningful impact while enjoying a healthy work-life balance.
Contact Details:
Government Commercial Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Deputy Head of Marketing - Maternity Cover in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience in government communications. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. We want you to show that you understand their brand and can contribute to their marketing strategy right from the get-go!
✨Tip Number 3
Practice your pitch! You’ll need to communicate your experience and ideas clearly. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Deputy Head of Marketing - Maternity Cover in Liverpool
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Deputy Head of Marketing role. Highlight your experience in leading teams and delivering impactful marketing strategies that align with GCA's objectives. We want to see how your skills match what we're looking for!
Showcase Your Digital Savvy:Since digital marketing is key for this role, don’t forget to mention any relevant experience you have with digital channels and content strategies. We love seeing candidates who are up-to-date with the latest tools and techniques!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to articulate your achievements and how they relate to the job. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Government Commercial Agency
✨Know Your Marketing Strategy
Before the interview, make sure you’re well-versed in the marketing strategy of the organisation. Understand how it aligns with government priorities and be ready to discuss how you can contribute to that vision. This shows you’re not just interested in the role but also in the bigger picture.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your experience in mentoring and managing performance, as this role requires strong leadership. Be ready to discuss specific challenges you faced and how you overcame them to achieve team goals.
✨Demonstrate Digital Savvy
Since digital marketing is a key part of this role, come prepared with examples of successful digital campaigns you've led. Discuss the tools and techniques you’ve used, and how you keep up with the latest trends. This will show your potential employer that you’re proactive and knowledgeable.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex marketing concepts. Tailor your communication style to suit the audience, as this role involves collaboration with various stakeholders. Good communication can set you apart from other candidates.
