At a Glance
- Tasks: Create engaging social media content and manage our vibrant online presence across four hotels.
- Company: Join a family-run hospitality group that values creativity and community.
- Benefits: Competitive salary, flexible hours, staff discounts, and opportunities for career growth.
- Other info: Great chance to develop into a Social Media Manager role in a supportive environment.
- Why this job: Be the voice of our hotels and showcase memorable moments in a lively atmosphere.
- Qualifications: Passion for social media, creativity, and a proactive attitude are key.
The predicted salary is between 28000 - 34000 £ per year.
- Little Big Hotel Group Ltd (trading as Little Big Group)
- Social Media & Content Executive
- Little Big Hotel Group Ltd (trading as Little Big Group)
- Full time Ref: 20261818 Opened: 29/10/2026 Closes: 29/11/2026
- About Little Big Group
Little Big Group is a family‑run, independent hospitality business, and that feeling runs through all four of our Guernsey hotels:
The Duke, Peninsula, Fleur du Jardin and Les Douvres .
Our venues are places where life happens.
Busy, bustling bars and restaurants full of chatter.
Birthdays, weddings, reunions and Friday‑night catch‑ups.
Families gathering around the table.
Quiet garden corners and peaceful rooms where guests come to switch off.
We want our social channels to feel the same: warm, lively and real.
That means showing the atmosphere, the people and the moments, not just the rooms.
It means celebrating our team, the island we call home, the food and drink we are proud of, and the locals who make our venues their own.
Purpose of the Role
We are looking for someone to be our eyes and ears on the ground across all four hotels.
You will take ownership of our day‑to‑day social channels, capture content, get to know the teams, spot opportunities and keep everything moving.
This is a great opportunity for someone ambitious and creative who wants to build a career in social media. As you grow in the role, there is real scope to develop into a
Social Media Manager position.
Key Responsibilities
- Working with the Agency and Planning
- Bring to life the social media strategy set by our appointed marketing agency across each hotel and the group brand.
- Act as the day‑to‑day link with the agency, feeding back on what is working, sharing insights from the hotels and helping to shape future strategy.
- Turn the agency's strategy into a monthly content calendar covering rooms, food and drink, events, offers and seasonal campaigns.
- Work with hotel managers and heads of department to plan content around menus, events and occupancy needs.
- Content Creation
- Spend time in each hotel, getting to know the teams and spotting moments, stories and opportunities worth sharing.
- Shoot, edit and publish photo and video content across Instagram, Facebook, Tik Tok and Linked In.
- Capture the atmosphere of events, busy evenings and weekends when the hotels are at their liveliest.
- Create short‑form video content (Reels and Tik Tok) as a core format, not an afterthought.
- Maintain a well‑organised, group‑wide library of approved images and video.
- Influencer Partnerships and Collaborations
- Identify collaboration opportunities with local creators and businesses, as well as off‑island food and travel creators.
- Build and maintain relationships with influencers and partners.
- Coordinate influencer visits with hotel teams, from invitation through to content going live.
- Use influencer platforms to find, manage and track partnerships.
- Measure the reach and results of each collaboration.
- Community Management
- Monitor and respond to comments, messages and mentions across all accounts within agreed response times.
- Pass booking enquiries, complaints and feedback to the appropriate hotel team promptly.
- Paid Social
- Support paid social campaigns on Meta and other platforms, working with the agency and within agreed budgets.
- Supply the content and local insight that makes campaigns work for both off‑island visitors and the local market.
- Reporting
- Track performance by hotel and platform, including reach, engagement, follower growth, website clicks and attributable bookings.
- Report monthly to the Group Managing Director with results, learnings and recommended next steps.
- Brand and Compliance
- Protect each hotel's brand standards and tone of voice.
- Ensure content meets platform rules, advertising standards, copyright requirements and data protection obligations.
- Manage account access and security across all group social media accounts.
Skills and Experience
We care more about attitude and creativity than years of experience. We would love to hear from you if you are enthusiastic, motivated and ready to make the role your own.
Essential
- Experience creating social media content, whether professionally, for a business or on personal channels.
- A creative eye for photography, video and short‑form content, with examples available to showcase.
- Confident, friendly and comfortable working with people at all levels, from hotel teams to guests and content creators.
- Proactive and self‑motivated, able to identify opportunities and take initiative.
- Good written English, with the ability to adapt tone and style for different brands.
- Organised and able to manage multiple priorities across four hotels while meeting deadlines.
- Comfortable using editing platforms such as Cap Cut, Lightroom and Canva.
Desirable
- Experience within hospitality, travel, food or beverage sectors.
- Experience of influencer partnerships or influencer management platforms.
- Some experience of paid social advertising or Meta Business Suite.
- Knowledge of the Guernsey and Channel Islands market.
- Familiarity with Google Analytics (GA4).
- A full driving licence to travel between the four properties.
- How Success Is Measured
Targets will be agreed within the first three months and will be tailored to each hotel and platform.
Success measures include
- Growth in engaged followers across each hotel's social media accounts.
- Achievement of agreed engagement rate benchmarks.
- Website clicks and direct bookings attributed to social media activity.
- Number and effectiveness of influencer and creator collaborations.
- Response times to messages and comments.
- Consistent posting across all four hotels in line with the agreed content calendar.
What We Offer
- Salary of
£28,000 - £34,000 per annum, depending on experience.
35 hours per week with flexible working arrangements.
- Time off in lieu for approved evening and weekend work.
- Opportunity to progress into a
Social Media Manager role.
- Creative ownership across four distinctive hotel brands.
- Staff discounts on accommodation, food and drink across the group.
- Meals while on duty.
- The opportunity to work within a close‑knit, family‑run business where your contribution is recognised and valued.
Closing Date
- 30 November 2026
- #J-18808-Ljbffr
Social Media & Content Executive employer: Gov
Fuel Supplies C.I Limited is an excellent employer, offering a competitive salary and a robust pension/bonus scheme, making it an attractive choice for those seeking stability in their careers. The work culture at Guernsey Airport Depot promotes teamwork and safety, while providing opportunities for professional growth within the global energy sector. Employees benefit from a supportive environment that values their contributions and encourages development in the aviation and energy fields.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Content Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gov and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gov are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gov on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gov. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Content Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gov. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gov:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gov’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gov
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gov will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gov, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
