At a Glance
- Tasks: Manage press office operations and respond to media requests for Gousto.
- Company: Join Gousto, a fast-growing brand in the food tech industry.
- Benefits: Gain valuable PR experience and work in a dynamic, inclusive environment.
- Other info: Collaborative team culture with opportunities for personal growth.
- Why this job: Be at the heart of exciting campaigns and build relationships with media professionals.
- Qualifications: PR experience and strong writing skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Contract Type: Fixed Term Contract
Job Location: Shepherds Bush
Based within our Brand/Marketing function and reporting directly to the PR Manager, this role is a central component of Gousto's communications engine. You will join a fast-moving, in-house environment with a lean team, working cross-functionally to support our fast-growing brand footprint.
As our PR Executive, you will own and manage Gousto's day-to-day press office, serving as the first point of contact for all inbound media requests from the consumer, food, and lifestyle press. This highly executional role offers an exciting opportunity to collaborate with external agencies and internal teams alike to deliver impactful campaigns.
Core Responsibilities:- Manage day-to-day press office operations, triaging inbound media requests and responding in a timely, on-brand way
- Write press releases, media statements, and supporting materials for new product launches, product news, and always-on press office moments
- Pitch proactive stories and news moments to consumer, food, lifestyle and relevant trade media, building genuine journalist relationships in the process
- Maintain and grow Gousto's media lists, keeping journalist contacts, outlet details, and coverage records up to date
- Coordinate media samples and journalist boxes, liaising with food and product teams to organise send-outs for product launches, reviews, and seasonal moments
- Draft holding lines and reactive statements for routine media enquiries, with sign-off from the PR Manager
- Manage digital PR link-building activity day-to-day, working alongside the SEO team and agency to identify, pitch, and track link opportunities
- Act as day-to-day contact for delegated agency workstreams, chasing deliverables and keeping projects on track
- Build and maintain PR coverage trackers and contribute to monthly reporting for senior stakeholders
- PR experience, either agency or in-house, with a track record in consumer or brand PR
- Confident and compelling press release writer, able to work from a brief with minimal hand-holding and produce clean, publishable copy
- Established or buildable media contacts across consumer, food, and lifestyle press
- Strong pitching skills, remaining comfortable picking up the phone or crafting a targeted email pitch that generates coverage
- Working knowledge of digital PR and SEO best practices, including link building and content mapping
- Highly organised with the ability to juggle multiple live workstreams, inbound requests, and trackers simultaneously
- Confident, proactive communicator who can represent the Gousto brand professionally in routine media interactions
- Comfortable working at pace in a fast-moving, in-house environment with a lean team and shifting priorities
- Experience of or appetite for FMCG, food, or consumer brand PR, with energy for a business operating at the intersection of food, tech, and sustainability
- Collaborative team player who can take direction clearly but also uses initiative when needed
Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences. Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equity in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive - (6 Month FTC)
✨Join PR Communities
Get involved in local PR groups or online communities where professionals gather to share opportunities and insights. Engage in conversations on platforms like Twitter or LinkedIn—spotting temporary roles often happens in these spaces.
✨Attend PR Events
Look for industry events, workshops, or conferences that focus on public relations. Not only will you learn from the pros, but you might also meet someone who's looking for temporary help, which is perfect for a gig like this!
✨Showcase Your Skills
Create a portfolio that highlights any past PR work, campaigns, or even university projects. Share it on your social media or PR forums—you want to make sure your great work is visible when the right temporary role comes up.
✨Apply Directly on Our Website
When you spot a temporary PR role with companies like Gousto, don't hesitate to apply directly through our website. You'll be on the front line, making it easier for you to get noticed!
We think you need these skills to ace PR Executive - (6 Month FTC)
Some tips for your application 🫡
Craft a Compelling Cover Letter:When you're applying for a temporary role in public relations, your cover letter is your chance to show off your passion for the field. Highlight any relevant PR experience you have, even if it's just through internships or volunteer work. Tell us why you're excited about the opportunity at Gousto and how you can help make an impact, even in a short time!
Showcase Your Communication Skills:Public relations is all about communicating effectively, so make sure your CV reflects this! Use clear, concise language and showcase any writing samples you might have, such as press releases, blog posts, or social media campaigns. Including a link to a portfolio could really set you apart from other candidates.
Demonstrate Flexibility and Adaptability:Since this is a temporary role, we want to see how quickly you can jump in and start contributing. Mention past experiences where you successfully managed multiple tasks or quickly adapted to changing situations. It’s these qualities that will show us you can thrive at Gousto even on a short-term basis!
Research Gousto and the Industry:Before submitting your application, take some time to learn about Gousto and its approach to PR. Mention anything specific you like about their campaigns or strategies in your cover letter. This extra effort shows us you're genuinely interested and ready to bring your unique perspective to the team!
How to prepare for a job interview at Gousto
✨Brush Up on Your Crisis Management Skills
In public relations, handling crises is key. Be ready to discuss past situations where you managed communication challenges effectively. Bring examples that showcase your quick thinking and strategic response – they want to see you in action!
✨Show Off Your Portfolio of Campaigns
Since this is a temporary role, showcasing your portfolio is crucial. Make sure you have a collection of your best press releases, campaign plans, or media coverage. You want to prove you can hit the ground running and bring valuable experience to Gousto right away!
✨Know Your Media Landscape
A strong PR candidate should be familiar with the media landscape. Brush up on key journalists, publications, and current trends in communications. Think about how you’d tailor messages to different media outlets – you might get asked about this during the interview!
✨Be Ready to Discuss Networking Strategies
Networking is a big part of PR work, especially in a temporary role. Be prepared to chat about your previous networking experiences or how you plan to build key relationships quickly at Gousto. They’ll want to know you can create buzz and leverage your connections immediately!
