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- Tasks: Lead digital marketing strategies for paid search, app, and video performance.
- Company: Join Gousto, a diverse and inclusive company that values your unique background.
- Benefits: Enjoy flexible working, competitive salary, and a supportive environment.
- Why this job: Make a real impact in a hands-on role with measurable results.
- Qualifications: Expertise in digital campaigns, strong analytical skills, and leadership experience.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Senior Digital Marketing Manager on a 12 month FTC to lead our paid search, app and video performance strategy. This is a high-impact, hands-on role where you will own investment decisions across key channels, act as a digital subject matter expert, and collaborate across functions to drive measurable results. You will join the Acquisition team and report into the Head of Acquisition. The role also includes line management of one Performance Marketing Executive.
Core Responsibilities
- Lead and execute the strategy for Paid Search, App and Online Video marketing
- Build and optimise measurable testing plans to drive channel performance
- Collaborate with Product/Tech to enhance app marketing capabilities
- Apply attribution and incrementality models to assess impact and guide investment
- Work with Brand, PR and external agencies to deliver joined-up digital activity
- Act as a subject matter expert and share best practices across the Acquisition team
- Manage key platform partnerships (Google, Microsoft) to unlock innovation
- Translate performance data into clear, commercially relevant insights
- Line manage and coach one direct report
Who You Are
- Expert in Paid Search, App and Online Video campaign delivery (especially Google Ads)
- Strong commercial and analytical mindset, with Excel confidence
- Track record of running impactful digital campaigns using attribution and test-and-learn frameworks
- Collaborative and proactive in cross-functional environments (e.g. Product, Brand, Tech)
- Experienced people leader who coaches for performance and development
- Highly organised and able to manage multiple priorities in a fast-paced setting
Additional Information
Interview Process:
- Call with a Talent Acquisition team member
- Initial interview with Hiring Manager and another team member
- Presentation exercise with team
- Final interview with stakeholders
Gousto is for everyone. Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and we are looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you are in a job share, why not just apply as a pair. For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.
If you have a disability that you are worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable. We would love it if you could submit your application online. If you require an alternative method of applying, please let us know.
Senior Digital Marketing Manager - 12 Months Fixed Term Contract in London employer: Gousto
Contact Detail:
Gousto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager - 12 Months Fixed Term Contract in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might know someone at Gousto. A friendly chat can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for the presentation exercise! Since this role involves showcasing your expertise, practice presenting your past campaigns and results. Make sure you can clearly explain your strategies and the impact they had.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive decisions in your previous roles. Highlight specific examples where your insights led to measurable improvements in campaign performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Gousto.
We think you need these skills to ace Senior Digital Marketing Manager - 12 Months Fixed Term Contract in London
Some tips for your application 🫡
Show Off Your Expertise: Make sure to highlight your experience with Paid Search, App, and Online Video campaigns. We want to see how you've driven results in these areas, so don’t hold back on the details!
Be Data-Driven: Since this role is all about measurable results, include examples of how you've used data to inform your strategies. We love a good story backed by numbers, so let your analytical skills shine!
Collaboration is Key: We’re looking for someone who thrives in cross-functional environments. Share instances where you’ve worked with different teams, like Product or Brand, to achieve common goals. It shows us you’re a team player!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Gousto
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of paid search, app marketing, and online video strategies. Be ready to discuss specific campaigns you've managed, especially using Google Ads, and how you measured their success. This will show that you're not just familiar with the concepts but have real-world experience.
✨Prepare for Data-Driven Discussions
Since this role requires a strong analytical mindset, be prepared to talk about how you've used data to drive decisions in past campaigns. Think about examples where you applied attribution models or testing frameworks to optimise performance. Bring along any relevant metrics or insights to back up your claims.
✨Showcase Your Collaborative Spirit
This position involves working closely with various teams, so highlight your experience in cross-functional collaboration. Prepare anecdotes that demonstrate how you've successfully partnered with product, brand, or tech teams to achieve common goals. This will illustrate your proactive approach and ability to work well with others.
✨Demonstrate Leadership Skills
As you'll be managing a Performance Marketing Executive, it's crucial to convey your leadership style. Share examples of how you've coached team members in the past, focusing on performance and development. This will help the interviewers see you as a supportive leader who can foster growth within the team.