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- Tasks: Lead Gousto's offline marketing strategy and drive new customer sign-ups through creative tactics.
- Company: Join Gousto, a fast-growing recipe box company on a mission to change how the UK eats dinner.
- Benefits: Inclusive culture, flexible working options, and opportunities for personal growth.
- Why this job: Make a real impact in a dynamic environment while collaborating with diverse teams.
- Qualifications: Experience in offline marketing and strong relationship-building skills are essential.
- Other info: Gousto values diversity and encourages applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch. We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers. All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.
Job Description
As the Offline Marketing Manager, you will be responsible for the ownership and management of Gousto's offline marketing strategy, owning new customer acquisition targets across a variety of direct sales tactics: door-to-door, flyering and events. You will report to the Senior Acquisition Marketing Manager. As part of this role, you will be expected to collaborate effectively with a diverse range of teams, including commercial finance, analytics, creative and the rest of the acquisition team.
Contract Type: 12 Month fixed-term contract.
What You'll Be Doing
- Own the offline marketing strategy, partnering with external agencies to run offline marketing channels to deliver new sign-ups at profitable CPAs and LTV:CATest and learn new executions of offline marketing, to help Gousto regularly gain learnings on what channels can scale efficiently.
- Onboard and develop relationships with external agencies, and ensure high performance in these relationships.
- Collaborate with the Acquisition team effectively, particularly on the use of discounting, customer messaging, and optimisations to drive sign-up conversion and retention.
- Report on signup volumes, CPA, and ROI targets, collaborating with commercial finance to ensure accurate reporting and profitability of offline tactics.
Who You Are
- Strong experience of offline marketing channels, particularly involving direct sales (door-to-door, flyering, events), or a similar commercially driven area of marketing/sales.
- Experience managing third-party agencies to drive performance, building effective relationships.
- Strong commercial negotiation skills with an understanding of financials to be able to develop bespoke deals and offers.
- The ability to work in a fast-paced environment, handling multiple projects.
- Have strong presentation, reporting, and interpersonal skills.
- A motivated and energetic marketer, comfortable working at pace and navigating ambiguity.
- An excellent team player: good at building relationships in cross-functional teams and a voice of authority for the areas where you are a subject matter expert.
- Very organised and adept at finding ways to improve processes.
- You naturally take initiative and are a self-starter, and are not afraid to use your voice (whether it’s to ask for help, offer suggestions, or to inspire change by questioning the norm).
Additional Information
Gousto is for everyone. Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair? We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it. If you have a disability that you’re worried will affect you during the interview process, please let us know, and we will do our best to help you feel comfortable. We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.
Offline Marketing Manager in London employer: Gousto
Contact Detail:
Gousto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Offline Marketing Manager in London
✨Tip Number 1
Get to know Gousto's vibe! Before your interview, dive into their mission and values. Show us how you align with their goal of making dinner a better experience for everyone. It’ll help you stand out as someone who truly gets what they’re about.
✨Tip Number 2
Network like a pro! Reach out to current or former Gousto employees on LinkedIn. Ask them about their experiences and any tips they might have. This insider info can give you an edge and show us that you're genuinely interested in the company.
✨Tip Number 3
Prepare some killer questions for your interview. Think about what you want to know about Gousto’s offline marketing strategies or team dynamics. This shows us you’re engaged and ready to contribute to the team right from the start.
✨Tip Number 4
Don’t forget to showcase your past successes! Bring examples of how you've driven customer acquisition through offline channels. We love to see how you’ve made an impact in previous roles, so let us know how you can do the same at Gousto!
We think you need these skills to ace Offline Marketing Manager in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for offline marketing and how it aligns with our mission at Gousto.
Tailor Your Application: Make sure to customise your application to highlight your experience with offline marketing channels. Mention specific projects or achievements that demonstrate your skills in direct sales tactics like door-to-door and events.
Show Your Team Spirit: We love a good team player! In your application, share examples of how you've collaborated with others in cross-functional teams. Highlight any successful partnerships with agencies or other departments that led to great results.
Keep It Clear and Concise: While we want to hear your story, it's important to keep your application clear and to the point. Use bullet points where possible and make sure your key achievements stand out. And remember, apply through our website for the best chance!
How to prepare for a job interview at Gousto
✨Know Your Stuff
Before the interview, dive deep into Gousto's mission and values. Understand their offline marketing strategies and think about how your experience aligns with their goals. This will show that you're genuinely interested and ready to contribute.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully managed offline marketing channels. Highlight your achievements in direct sales tactics like door-to-door campaigns or events, as this is crucial for the role.
✨Be a Team Player
Gousto values collaboration, so be ready to discuss how you've worked effectively with cross-functional teams in the past. Share instances where you’ve built strong relationships with external agencies or other departments to drive results.
✨Ask Smart Questions
Prepare thoughtful questions about Gousto's current marketing strategies and future plans. This not only shows your interest but also gives you insight into how you can fit into their vision and contribute to their success.
