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- Tasks: Lead Gousto's offline marketing strategy and drive new customer sign-ups through creative tactics.
- Company: Join Gousto, a fast-growing recipe box company on a mission to change how we eat dinner.
- Benefits: Inclusive culture, flexible working options, and opportunities for personal growth.
- Why this job: Be part of a dynamic team making a real impact in the food industry.
- Qualifications: Experience in offline marketing and strong relationship-building skills required.
- Other info: Gousto values diversity and encourages applications from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch! We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we're a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers. All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.
As the Offline Marketing Manager, you will be responsible for the ownership and management of Gousto’s offline marketing strategy, owning new customer acquisition targets across a variety of direct sales tactics: door-to-door, flyering and events. You will report to the Senior Acquisition Marketing Manager.
Contract Type: 12 Month fixed-term contract.
What You’ll Be Doing
- Own the offline marketing strategy, partnering with external agencies to run offline marketing channels to deliver new sign-ups at profitable CPAs and LTV.
- Test and learn new executions of offline marketing, to help Gousto regularly gain learnings on what channels can scale efficiently.
- Onboard and develop relationships with external agencies, and ensure high performance in these relationships.
- Collaborate with the Acquisition team effectively, particularly on the use of discounting, customer messaging, and optimisations to drive sign-up conversion and retention.
- Report on signup volumes, CPA, and ROI targets, collaborating with commercial finance to ensure accurate reporting and profitability of offline tactics.
Who You Are
- Strong experience of offline marketing channels, particularly involving direct sales (door-to-door, flyering, events), or a similar commercially driven area of marketing/sales.
- Experience managing third-party agencies to drive performance, building effective relationships.
- Strong commercial negotiation skills with an understanding of financials to be able to develop bespoke deals and offers.
- The ability to work in a fast-paced environment, handling multiple projects.
- Have strong presentation, reporting, and interpersonal skills.
- A motivated and energetic marketer, comfortable working at pace and navigating ambiguity.
- An excellent team player: good at building relationships in cross-functional teams and a voice of authority for the areas where you are a subject matter expert.
- Very organised and adept at finding ways to improve processes.
- You naturally take initiative and are a self-starter, and are not afraid to use your voice (whether it’s to ask for help, offer suggestions, or to inspire change by questioning the norm).
Additional Information
Gousto is for everyone. Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair? We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it. If you have a disability that you’re worried will affect you during the interview process, please let us know, and we will do our best to help you feel comfortable. We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.
Offline Marketing Manager (12m Fixed Term Contract) in London employer: Gousto
Contact Detail:
Gousto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Offline Marketing Manager (12m Fixed Term Contract) in London
✨Tip Number 1
Get to know Gousto's mission and values inside out. When you understand what makes them tick, you can tailor your conversations to show how you align with their goals. This will make you stand out as a candidate who truly gets the brand.
✨Tip Number 2
Network like a pro! Reach out to current or former Gousto employees on LinkedIn. Ask them about their experiences and any tips they might have for your interview. Plus, it shows you're genuinely interested in the company culture.
✨Tip Number 3
Prepare some killer questions for your interview. Think about what you want to know regarding their offline marketing strategies or how they measure success. This not only shows your enthusiasm but also helps you assess if Gousto is the right fit for you.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Gousto team. Let’s get you that interview!
We think you need these skills to ace Offline Marketing Manager (12m Fixed Term Contract) in London
Some tips for your application 🫡
Show Your Passion for Food: When you're writing your application, let your love for food shine through! Mention any personal experiences or insights that connect you to Gousto's mission of making dinner enjoyable and sustainable.
Highlight Your Offline Marketing Experience: Make sure to showcase your strong background in offline marketing channels. Talk about specific campaigns you've managed, especially those involving direct sales tactics like door-to-door or events, to demonstrate your expertise.
Be a Team Player: Gousto values collaboration, so emphasise your ability to work well with diverse teams. Share examples of how you've successfully partnered with others in past roles to achieve common goals.
Apply Through Our Website: We encourage you to submit your application online through our website. It’s the best way for us to review your profile and ensure it gets the attention it deserves!
How to prepare for a job interview at Gousto
✨Know Your Stuff
Before the interview, dive deep into Gousto's offline marketing strategies. Familiarise yourself with their current campaigns and think about how your experience can enhance their approach. This shows genuine interest and helps you stand out.
✨Showcase Your Relationships
Be ready to discuss your experience managing third-party agencies. Prepare examples of how you've built effective relationships and driven performance in past roles. This will demonstrate your ability to collaborate and achieve results.
✨Bring Data to the Table
Gousto values data-driven decisions, so come prepared with metrics from your previous roles. Talk about your experience with CPA, ROI, and how you've optimised campaigns based on analytics. This will highlight your commercial acumen.
✨Emphasise Teamwork
Since the role involves cross-functional collaboration, share examples of how you've successfully worked with diverse teams. Highlight your interpersonal skills and how you’ve contributed to a positive team environment, aligning with Gousto's values.
