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- Tasks: Lead marketing strategy to drive customer growth in Ireland and optimise investment for maximum impact.
- Company: Gousto, an established UK business with a focus on inclusivity and equality.
- Benefits: Flexible work environment, opportunities for personal growth, and a supportive team culture.
- Why this job: Make a real impact in a growing market while collaborating with diverse teams.
- Qualifications: Proven senior marketing experience, strong understanding of the Irish market, and data-driven decision-making skills.
- Other info: Inclusive workplace welcoming applicants from all backgrounds; flexibility encouraged.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Senior Marketing Manager to lead our customer acquisition efforts in Ireland. This is a unique opportunity to help scale a new and growing market backed by the resources of an established UK business. Reporting to the Head of Acquisition, you will be responsible for shaping and executing the strategy that brings new customers into the Gousto experience. Working closely with teams across brand insights, PR, trading, and tech, you will ensure that every marketing pound is spent where it can make the greatest impact. This role can be based in either Dublin or London with travel once a month to the other location to maintain strong cross-site collaboration.
What you’ll do:
- Lead the development and delivery of our marketing strategy in Ireland to drive new customer growth.
- Oversee go-to-market activity across all paid channels.
- Manage forecasting performance and spend across key acquisition metrics.
- Optimise marketing investment to maximise ROI and sustainable growth.
- Test and evaluate new acquisition channels to uncover further opportunities.
- Represent the voice of the Irish customer across the business.
- Collaborate closely with Brand Insights, PR, Trading, and Tech teams.
- Ensure acquisition efforts align with brand and commercial goals.
- Partner with Product and Tech to support marketing through test-and-learn.
- Champion inclusive and ethical marketing practices.
What you’ll bring:
- Proven experience in a senior marketing role within a scaling business or new market launch.
- Knowledge of direct-to-consumer (D2C) models, ideally in eCommerce.
- Strong understanding of the Irish market and consumer landscape.
- Skilled in managing multi-channel marketing budgets (£1m).
- Confident using data and analysis to drive decision-making.
- Able to influence stakeholders and align cross-functional teams.
- Strategic thinker with strong execution skills and attention to detail.
- Motivated by impact, growth, and the chance to build something new.
Additional Information:
Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and we’re looking for applications from people of all backgrounds and experiences. Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And if you’re in a job share, why not just apply as a pair.
For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work and if you require additional flexibility, please talk to us about it. If you have a disability that you’re worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable. We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.
Marketing Lead in London employer: Gousto
Contact Detail:
Gousto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Gousto and understanding their marketing strategies. Tailor your answers to show how your experience aligns with their goals, especially in customer acquisition and multi-channel marketing.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your pitch. Focus on showcasing your strategic thinking and data-driven decision-making skills, which are key for this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Gousto team and ready to make an impact.
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Lead. Highlight your experience in customer acquisition and any relevant successes in scaling businesses or launching new markets. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're excited about this opportunity at Gousto and how your skills align with our goals. Be genuine and let your personality come through – we love that!
Showcase Your Data Skills: Since data-driven decision-making is key for this role, make sure to include examples of how you've used data to optimise marketing strategies in the past. We want to see your analytical side in action!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Gousto
✨Know Your Market
Before the interview, dive deep into the Irish market and consumer landscape. Understand the trends, preferences, and challenges that Gousto faces in this region. This knowledge will not only impress your interviewers but also help you articulate how you can drive customer acquisition effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that led to successful customer growth. Be ready to share examples of how you optimised marketing investments and maximised ROI. This will demonstrate your ability to think strategically and execute effectively.
✨Collaborate Like a Pro
Since the role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your experience in aligning marketing efforts with brand and commercial goals, as well as how you’ve influenced stakeholders to achieve common objectives.
✨Emphasise Inclusivity and Ethics
Gousto values inclusivity and ethical marketing practices. Be prepared to discuss how you’ve championed these principles in your previous roles. Share any initiatives you've led or participated in that promote diversity and inclusivity within marketing campaigns.
