Commercial Finance Analyst in London

Overview Commercial Finance Analyst – Gousto, London, England, UK
Location: London (Shepherds Bush). Employment Type: Permanent Full Time
We\’re seeking a Finance Analyst to join our Commercial Finance team and support informed marketing decision-making and long-term brand growth. You\’ll be a trusted partner to our Brand and Acquisition teams within Gousto\’s Activate tribe, the engine room of our customer growth. This role will lead data-informed investment decisions and deliver financial insight that optimises spend and drives performance. If you\’re passionate about using finance as a lever for impact in a data-rich, collaborative environment this role offers an opportunity to make a real difference.

Core Responsibilities Partner with Brand and Acquisition teams to assess media investments using performance metrics and commercial data
Analyse the value of new marketing channel tests and brand partnerships
Lead the financial management of our Refer A Friend programme and support test-and-learn projects
Model the financial impact of initiatives focused on household and geographic growth
Evaluate pricing scenarios for customer acquisition balancing performance and commercial impact
Collaborate with Tech teams to track performance metrics and align with OKRs
Coordinate budgeting and forecasting cycles for Brand and Acquisition teams
Present performance insights and investment recommendations at key business meetings
Maintain risk-adjusted forecasts across Activate projects
Actively contribute to team culture supporting initiatives across Inclusion, L&D and process improvement

Who You Are Experienced in commercial finance with a focus on media ROI and investment analysis
Confident in financial modelling and communicating complex data clearly
Collaborative in cross-functional environments with Marketing, Tech and Trading
Skilled in interpreting marketing performance metrics and driving decision-making
Knowledgeable in areas like CPA, LTV and media mix evaluation
Comfortable managing dynamic budgets and forecasting in a fast-paced setting
A proactive problem solver who can influence stakeholders and work independently
Effective in ambiguity using data to inform balanced recommendations
Commercially minded with a drive for insight and efficiency
Aligned with Gousto\’s values and motivated to foster an inclusive positive team culture

Additional Information Interview Process
Video call with Talent Acquisition
1st stage interview with the hiring manager
2nd stage interview and case study
Gousto is for everyone
We care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equity in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and we\’re looking for applications from people of all backgrounds and experiences.
For roles outside of Operations, most of our people spend 1 or 2 days in our offices each week, combining flexibility with time together with colleagues. If you require additional flexibility, please talk to us about it. We understand that some individuals may require reasonable adjustments to fully participate in the interview process. Please tell us what you need and we will make every effort to accommodate (e.g., extra time or systems accommodations).
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#LI-hybrid
Remote Work : No
Location: London (Shepherds Bush)
Employment Type : Permanent Full Time
Key Skills : Cognos, Forecasting, Hyperion, Microsoft Access, Pivot tables, Accounting, Analysis Skills, Microsoft Excel, Financial Analysis, Financial Modeling, Budgeting, Financial Planning

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