At a Glance
- Tasks: Drive customer engagement and retention through innovative multi-channel campaigns.
- Company: Join Gousto, a fast-growing recipe box company on a mission to transform dinner time.
- Benefits: Inclusive culture, flexible working options, and opportunities for personal growth.
- Other info: Dynamic team environment with a commitment to diversity and inclusion.
- Why this job: Make a real impact in the food industry while championing customer needs.
- Qualifications: Experience with multi-channel campaigns and a passion for the Irish market.
The predicted salary is between 40500 - 49500 £ per year.
Company Description
Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch! We’re proud to be one of the fastest-growing companies in Europe. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers. All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.
Location: London, United Kingdom (Willingness to travel 3 to 4 days per month between locations). This role can be based in Dublin or London, reporting to the Head of Growth (Retention) as part of the Republic of Ireland (ROI) and wider Growth & Retention team. You will support Gousto’s expansion and customer engagement strategy in ROI, driving key retention initiatives in our first international market. In this role, you will take ownership of the ROI marketing calendar across email, SMS, and app channels. You will craft and deliver end-to-end multi-channel campaigns, execute data-driven lifecycle strategies, and champion the needs of Irish consumers to boost customer frequency, retention, and long-term brand value.
Core Responsibilities
- Extract value from acquired customers by driving frequency and retention across the entire lifecycle through multi-channel campaigns.
- Develop and deliver end-to-end localised campaign strategies across email, SMS, and app channels using Braze.
- Strategise and execute compelling tests across channels to drive engagement and orders across the customer lifecycle.
- Collaborate closely with cross-functional teams including Growth, Product, Creative, Analytics, and Finance to ensure seamless customer journeys.
- Own the ROI marketing calendar and manage end-to-end campaigns and lifecycle journeys required across key customer touchpoints.
- Monitor channel health, report regularly on campaign performance, and proactively analyse data to optimise user journeys.
- Champion the needs and preferences of the Irish consumer to continuously improve lifecycle performance.
- Identify customer segments and leverage personalisation tactics to build targeted campaigns.
Who You Are
- Good understanding and experience of the Irish market.
- Hands-on experience with Braze executing multi-channel campaigns and canvases across email, push, and in-app channels.
- Good understanding and experience with HTML, A/B testing, segmentation, and personalisation (including Liquid language and connected content).
- Strategic and analytical mindset with the ability to measure impact and discover continuous improvement opportunities.
- Ability to own channel activity end-to-end across ideation, briefs, approval, execution, testing, and reporting.
- Excitement for working in a fast-paced environment with creative problem-solving skills and autonomy.
- Excellent communication, collaboration, and project management skills to handle multiple priorities.
- Customer-centric marketer experienced in creating engaging, impactful communications across customer lifecycle stages.
Additional Information
Gousto is for everyone. Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it. If you have a disability that you’re worried will affect you during the interview process, please let us know, and we will do our best to help you feel comfortable.
Growth Manager (CRM & Retention) 12-Month Fixed-Term Contract employer: Gousto
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StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager (CRM & Retention) 12-Month Fixed-Term Contract
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Growth Manager (CRM & Retention) 12-Month Fixed-Term Contract
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gousto from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Gousto specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gousto
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gousto, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gousto you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gousto that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gousto, so think on your feet and don't hesitate to showcase your creativity!
