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- Tasks: Lead Gousto's offline marketing strategy and drive new customer sign-ups through creative tactics.
- Company: Join Gousto, a diverse and inclusive company that values your unique contributions.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for personal growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with dynamic teams.
- Qualifications: Experience in offline marketing and strong relationship-building skills are essential.
- Other info: Gousto promotes inclusivity and encourages applications from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
As the Offline Marketing Manager, you will be responsible for the ownership and management of Gousto's offline marketing strategy, owning new customer acquisition targets across a variety of direct sales tactics: door-to-door, flyering and events. You will report to the Senior Acquisition Marketing Manager. As part of this role, you will be expected to collaborate effectively with a diverse range of teams, including commercial finance, analytics, creative and the rest of the acquisition team.
Contract Type: 12 Month fixed-term contract.
What You'll Be Doing
- Own the offline marketing strategy, partnering with external agencies to run offline marketing channels to deliver new sign-ups at profitable CPAs and LTV:CAC.
- Test and learn new executions of offline marketing, to help Gousto regularly gain learnings on what channels can scale efficiently.
- Onboard and develop relationships with external agencies, and ensure high performance in these relationships.
- Collaborate with the Acquisition team effectively, particularly on the use of discounting, customer messaging, and optimisations to drive sign-up conversion and retention.
- Report on signup volumes, CPA, and ROI targets, collaborating with commercial finance to ensure accurate reporting and profitability of offline tactics.
Who You Are
- Strong experience of offline marketing channels, particularly involving direct sales (door-to-door, flyering, events), or a similar commercially driven area of marketing/sales.
- Experience managing third-party agencies to drive performance, building effective relationships.
- Strong commercial negotiation skills with an understanding of financials to be able to develop bespoke deals and offers.
- The ability to work in a fast-paced environment, handling multiple projects.
- Have strong presentation, reporting, and interpersonal skills.
- A motivated and energetic marketer, comfortable working at pace and navigating ambiguity.
- An excellent team player: good at building relationships in cross-functional teams and a voice of authority for the areas where you are a subject matter expert.
- Very organised and adept at finding ways to improve processes.
- You naturally take initiative and are a self-starter, and are not afraid to use your voice (whether it's to ask for help, offer suggestions, or to inspire change by questioning the norm).
Additional Information
Gousto is for everyone. Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences. Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair? We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it. If you have a disability that you’re worried will affect you during the interview process, please let us know, and we will do our best to help you feel comfortable. We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.
Offline Marketing Manager in England employer: Gousto
Contact Detail:
Gousto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Offline Marketing Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing world. Attend events, join online forums, or even hit up local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your offline marketing successes. Whether it's a killer flyer design or a successful event strategy, having tangible examples can really set you apart from the competition.
✨Tip Number 3
Don’t be shy about reaching out! If you see a role at Gousto that excites you, drop us a message. A friendly email expressing your interest can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for the interview like it’s game day! Research Gousto’s offline marketing strategies and come armed with ideas on how you can contribute. Show us you’re not just a fit, but the perfect fit!
We think you need these skills to ace Offline Marketing Manager in England
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your strong experience with offline marketing channels, especially direct sales tactics like door-to-door and flyering. We want to see how you've successfully managed these strategies in the past!
Be a Team Player: Since collaboration is key in this role, share examples of how you've worked effectively with diverse teams. We love seeing candidates who can build relationships and communicate well across different functions.
Get Creative with Your Application: Don’t be afraid to showcase your personality! Use your application to demonstrate your initiative and creativity. We appreciate candidates who think outside the box and aren’t afraid to question the norm.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to review your profile and get to know you better. Plus, it shows you're keen on joining our team at Gousto!
How to prepare for a job interview at Gousto
✨Know Your Offline Marketing Inside Out
Make sure you brush up on your knowledge of offline marketing channels, especially direct sales tactics like door-to-door and flyering. Be ready to discuss your past experiences and how they relate to Gousto's strategy.
✨Showcase Your Collaboration Skills
Since this role involves working with various teams, prepare examples of how you've successfully collaborated in the past. Highlight your ability to build relationships and communicate effectively with different stakeholders.
✨Prepare for Commercial Conversations
Get comfortable discussing financials and commercial negotiations. Think of specific instances where you've developed bespoke deals or offers, as this will demonstrate your understanding of profitability and performance.
✨Be Ready to Share Your Ideas
Gousto values initiative and fresh ideas, so come prepared with suggestions on how to improve offline marketing strategies. Show that you're not afraid to question the norm and can inspire change within a team.
