At a Glance
- Tasks: Create engaging content, manage social media, and connect with our community.
- Company: Join a dynamic startup revolutionising food experiences in London and beyond.
- Benefits: Competitive salary, flexible hours, remote work options, and performance-based share options.
- Other info: Opportunity for career growth as we expand globally.
- Why this job: Be part of a growing brand and make a real impact from day one.
- Qualifications: Strong writing skills, social media experience, and a passion for food and community.
The predicted salary is between 35000 - 42000 £ per year.
About Gourmaze
We create tech‑powered food adventures across the city.
Over the last 4 years, we’ve built something people genuinely love and now we’re ready to grow.
After finding product‑market‑fit in London, in May 2025, we launched in Singapore to validate the model in a new city/country.
We have just completed our fundraising round so we can commence our long‑term goal of expanding into more cities and ultimately building a globally trusted brand.
Right now, it’s just the two Founders, our Founders Associate, and a small freelance team.
We’re looking for someone hands‑on, sharp, and excited to help shape what comes next.
The role
You’ll work directly alongside the Founders, owning workstreams that keep the business running and playing your part in enabling the company to grow.
This is a broad, hands‑on, generalist role for someone who loves making content, getting out into the city, and helping a young brand grow.
You’ll own the day‑to‑day of our social media and content, support our marketing and events, help drive reviews and word‑of‑mouth, and pitch in on the operational and admin work that keeps everything running.
We want someone who’s happy behind a phone camera and confident putting themselves out there, speaking with customers, testing ideas, and spreading the word.
We’re looking for someone with good ideas alongside the energy and initiative to execute.
- What you’ll do
- Social media & content
- Monitor and manage our brand presence on social media
- Manage our Instagram and Tik Tok day to day – planning, posting, and keeping the grid and stories alive
- Ideate, plan and create short‑form video and image content (filming, editing, designing)
- Write copy for posts, captions, emails, blogs and campaigns in Gourmaze’s voice
- Help shape a content strategy: what we post, when, and why
- Support paid marketing initiatives with content
- Get out on the street to film (if that’s what works!), interview people, capture reactions and create the kind of authentic content that travels
- Community & growth
- Engage with our community – replying to comments and DMs, building relationships with players
- Help grow our following and reach through organic, creative tactics
- Coordinate with influencers and creators for collaborations and content
- Curate and launch community events feeding into the Gourmaze product
- Drive reviews of the experience (Google, Tripadvisor, social) and encourage word‑of‑mouth
- Marketing & campaigns
- Support marketing campaigns end to end, from idea to execution
- Help run and promote on‑the‑ground activations
- Understand basic performance reporting so we know what’s working
- Manage email and newsletters
- Operations & admin
- Understand and track certain KPIs or metrics around your work e. g. impressions, engagement, views, CAC, ROAS
- Keep website and OTA / booking platform content accurate and up to date
- Handle general admin connected to our marketing and operations
- Brainstorm on the product and bring fresh ideas to the table
Who you are
- A strong writer/communicator with a clear, creative and engaging style
- Experienced (even informally) with social media and content creation – you have a feel for what makes good short‑form content
- Organised, with sharp attention to detail
- You’re comfortable testing and learning as you go
- You understand how a business makes money and to spend/manage within a budget
- Confident and outgoing – comfortable putting yourself out there
- An independent self‑starter who moves fast, takes initiative and follows through
- You’re excited by food, experiences, games, travel and the idea of building something people genuinely love
- Tools you’ll use
Instagram, Tik Tok, Canva, Mailchimp, Customer IO, Google Drive/Sheets, and the website and admin platforms we use day to day.
You don’t need to be an expert in all of these, but you should be comfortable picking up new tools quickly.
- Nice to have
- Existing experience growing a social account or community
- Video editing skills
- A track record of creating content people actually engage with
- Experience with OTA platforms (Viator, Get Your Guide, Airbnb Experiences)
- Familiarity with food, hospitality, events or experiences
What we offer
- Real ownership and a chance to make a difference from day one
- Direct access to the founders learning how a business operates
- A competitive salary, reviewed as we grow
- Performance based Share Options
- Room to grow into a senior role as Gourmaze scales globally
- Flexible hours and the ability to work remotely at points if need be
- Code membership – discounts to restaurants and experiences around London
- #J-18808-Ljbffr
Marketing, Content & Community Lead in London employer: Gourmaze
At Gourmaze, we pride ourselves on being an innovative and dynamic employer that offers real ownership and the opportunity to make a significant impact from day one. Our collaborative work culture fosters creativity and initiative, allowing you to work directly with the founders while enjoying flexible hours and the potential for growth as we expand globally. With competitive salaries, performance-based share options, and unique perks like discounts to restaurants and experiences around London, we are committed to supporting our team's professional development and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing, Content & Community Lead in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Marketing, Content & Community Lead in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Gourmaze.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Gourmaze and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Marketing, Content & Community Lead at Gourmaze.
How to prepare for a job interview at Gourmaze
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Gourmaze.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Gourmaze. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Gourmaze.
