Digital Marketing Lead in Watford

Digital Marketing Lead

We’re looking for a bold, creative and results‑driven Digital Marketing Lead who’s excited to own our digital strategy end‑to‑end.

This isn’t a support role, it’s your opportunity to build, grow and evolve a digital presence that truly reflects who we are and where we’re going.

You’ll take full responsibility for our online presence, leading activity across our social media channels, with Linked In as a flagship platform, our website, email marketing and online campaigns.

From developing our brand voice to creating bold, memorable digital experiences, you’ll be the driving force behind CSP’s online presence and its continued growth.

This is your opportunity to shape the role, define its direction and make a lasting impact.

In this role, you’ll translate big strategic ambitions into targeted, high‑impact campaigns that deliver measurable results.

You’ll work closely with internal teams, external partners and senior leaders, steering digital activity with confidence and ensuring every touchpoint feels seamless, engaging and unmistakably CSP.

As our digital marketing expert, you’ll champion best practice, push innovation and lead continuous improvement across all channels.

You’ll shape a strong, distinctive and values‑led digital presence, bringing fresh thinking, energy and momentum to everything you do.

A full job description is available on request.

• What you will be doing as a Digital Marketing Lead
• Lead the planning, execution and optimisation of integrated digital campaigns across social media, website, email and other relevant channels, ensuring all activity is insight‑led and aligned with audience needs.
• Drive a social‑first content strategy, using platform analytics, market research and industry trend monitoring to shape creative direction, channel mix and audience targeting.
• Oversee the creation of high‑quality digital content, ensuring messaging is accurate, engaging, audience‑focused and consistent with the organisation’s tone of voice and brand guidelines, including capturing on‑site content such as photography and videography to support rich, compelling digital storytelling.
• Develop and deliver a cohesive content marketing approach, including long‑form thought‑leadership pieces, case studies, blogs and social storytelling that strengthen brand awareness and position the organisation as an industry voice.
• Support website content updates, ensuring pages remain current, user‑friendly and reflective of evolving audience behaviours and sector trends.
• Assist with marketing campaigns, events and promotional activities, contributing to creative development, messaging and digital amplification.
• Create and manage content calendars, campaign plans and performance dashboards to support clear prioritisation, delivery and reporting across all digital channels.
• Conduct ongoing market and competitor research, analysing industry trends, audience insights and emerging opportunities to inform strategy and strengthen competitive positioning.
• Attend external exhibitions, trade shows and marketing initiatives, supporting brand visibility, audience engagement and lead‑generation activity.
• Oversee the production of tender presentations and external communication materials to support business development, new client acquisition and brand credibility.
• Attend internal meetings to present progress, share performance insights and provide clear updates on digital activity and campaign outcomes.
• What we need from you as Digital Marketing Lead
• Proven ability to independently deliver and optimise multi‑channel digital campaigns, taking clear ownership of planning and execution.
• Strong hands‑on expertise across social media, email and website, with confidence managing activity and driving improvements autonomously.
• Insight‑led approach, using analytics, market research and industry trends to inform decisions and enhance performance.
• Experience creating high‑quality, audience‑focused digital content, including social storytelling, long‑form pieces and on‑site content capture (photography and videography).
• Excellent communication skills, able to collaborate effectively, influence stakeholders and maintain a consistent tone of voice across all channels.
• Highly organised and proactive, comfortable managing multiple priorities, anticipating challenges and solving problems independently.
• What CSP can offer you as a Digital Marketing Lead
• A competitive salary
• 37.5 hour working week
• Up to 25 days’ holiday (pro-rata – after qualifying service) plus Bank/Public Holidays
• Pension scheme with excellent employer contribution
• Private Medical Insurance (after a qualifying period)
• Life insurance at 4x salary
• Access to salary sacrifice schemes
• A range of valuable medical and practical support services through an external Employee Assistance provider
• About CSP

CSP stands for The Combined Services Provider.

It also stands for Caring, Safe, Professional, representing our Values.

We specialise in providing services to venues and static sites including Car Parking, Internal and External Traffic Management, HVM (Hostile Vehicle Mitigation) solutions, Security, Stewarding, Cash & Audit and Consultancy services.

Whilst our range of services has grown, Car Parking/Traffic Management, HVM, and Security/Stewarding represent our core areas of expertise.

• Vacancy details
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