At a Glance
- Tasks: Lead Gotobeat's brand and marketing strategy for live events across multiple channels.
- Company: Join an AI-native live entertainment company with rapid growth and global reach.
- Benefits: Competitive salary, data-driven tools, and opportunities for personal and professional growth.
- Other info: Fast-paced environment with the chance to manage over 80 shows monthly.
- Why this job: Be part of a dynamic team shaping the future of live entertainment.
- Qualifications: Experience in brand, digital, and traditional marketing with strong communication skills.
The predicted salary is between 40500 - 49500 £ per year.
About Gotobeat Gotobeat is an AI-native live entertainment company. We use data to help forecast demand, sell tickets and we run the events end-to-end.
In 2026, we're on track to deliver 1,000+ shows across 16 countries and 500+ partner venues, representing strong year-on-year growth.
Today, we work across live music, club nights and comedy.
We're growing quickly, and we're looking for experienced promoters who want to build something of their own within that growth.
The role
As Senior Marketing Manager, you will lead Gotobeat’s brand and wider marketing activity across the company and its rapidly expanding portfolio of live events.
This is a broad, fast-paced role focused on developing the Gotobeat brand, creating and executing brand campaigns, managing artist and partner communications, overseeing organic and traditional marketing channels, and identifying new ways to reach audiences.
You will work closely with our Performance Marketing Manager and Social Media Manager to build joined-up campaigns across paid, organic, brand and offline channels.
The right person will be comfortable moving between strategy and execution - developing ambitious ideas, turning them into practical campaigns and ensuring they are delivered effectively.
About you
You are an experienced marketing generalist who combines strategic thinking with hands-on execution.
Gotobeat operates at a high pace, so we need someone who can think fast, act fast and turn ideas into effective campaigns without unnecessary delay.
You will ideally have
- Strong experience across brand, digital, content, organic and traditional marketing.
- A track record of creating and executing successful brand campaigns.
- A solid understanding of performance marketing, SEO, AEO and AI-led audience discovery.
- Excellent communication and stakeholder-management skills.
- Strong commercial judgement, creative thinking and attention to detail.
- The ability to prioritise, make decisions and deliver across multiple projects in a fast-moving environment.
Key responsibilities
- Develop and execute Gotobeat’s overall brand and marketing strategy, strengthening its positioning among audiences, artists and the wider music industry.
- Create and deliver distinctive brand campaigns from initial concept and messaging through to production, launch and performance evaluation.
- Help oversee the marketing of more than 80 shows per month, ensuring event campaigns support both ticket-sales objectives and the wider Gotobeat brand.
- Manage marketing communication with artists, managers, agents and other partners, coordinating plans, timelines, announcements and creative requirements.
- Work closely with the Performance Marketing Manager and Social Media Manager to deliver coordinated campaigns across brand, paid, organic and social channels.
- Oversee Gotobeat’s SEO, content and AI-search strategy, including AEO and AIEO, to improve visibility across search engines, AI platforms and emerging discovery channels.
- Plan and execute traditional marketing activity, including outdoor advertising, print, flyering, press, radio, venue promotion and local partnerships where relevant.
- Identify, test and develop new marketing channels, partnerships and audience-growth opportunities that can be scaled across Gotobeat’s events and markets.
What We Offer
- A growing platform: Join a company delivering 1,000+ shows across 25 countries, with significant room to grow with us.
- Data-driven marketing tools: Access and help to strengthen Gotobeat's internal marketing tools.
- Competitive salary, dependent on experience.
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Senior Marketing Manager employer: Gotobeat
At Gotobeat, we pride ourselves on being an innovative employer that champions creativity and collaboration in the fast-paced world of live entertainment. Our vibrant work culture fosters professional growth through diverse opportunities, allowing you to make a meaningful impact while working alongside passionate individuals in a dynamic environment. With our global reach and commitment to cutting-edge technology, you'll be part of a team that is shaping the future of live events.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gotobeat and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gotobeat are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gotobeat on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gotobeat. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gotobeat. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gotobeat:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gotobeat’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gotobeat
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gotobeat will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gotobeat, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
