At a Glance
- Tasks: Launch impactful marketing campaigns and drive engagement across multiple channels.
- Company: Join a dynamic team at BARBRI Global Marketing in London.
- Benefits: Enjoy 25 days annual leave, hybrid working, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to leverage creative tools and AI.
- Why this job: Be part of a high-performing team and shape innovative marketing strategies.
- Qualifications: 2+ years in B2C marketing with strong copywriting and campaign management skills.
The predicted salary is between 30000 - 40000 £ per year.
Are you ready to launch campaigns that make an impact? We’re looking for a Marketing Campaigns Executive to help bring our growth strategy to life!
As the Marketing Campaigns Executive, you will be part of the UK marketing team in London, reporting to the Customer Engagement Marketing Manager. You’ll play a key part in delivering end-to-end B2C marketing campaigns that drive engagement, leads and enrolments. From idea to execution, you’ll help shape integrated campaigns across multiple channels, creating seamless, high-converting customer journeys that connect with our audience at every touchpoint.
Job Responsibilities
- Support the planning and delivery of integrated B2C campaigns across email, paid media, web, content, and events.
- Execute multi-channel campaigns from concept through launch, ensuring timely delivery and alignment with performance goals.
- Develop compelling, customer‑focused messaging and creative to drive engagement.
- Create and optimize emails, landing pages, forms, and nurture journeys to improve engagement and conversion across the funnel.
- Manage and maintain campaign content and assets across digital channels.
- Track and analyze campaign performance, identifying insights to optimize results and maximize ROI.
- Support test‑and‑learn initiatives to continuously improve campaign effectiveness.
- Collaborate with cross‑functional teams to deliver cohesive, integrated campaigns.
- Support the promotion of webinars, events, and key marketing initiatives.
- Contribute ideas and energy to a high‑performing marketing team.
Required Qualifications, Capabilities, and Skills
- 2+ years’ experience in B2C marketing.
- Proven experience delivering multi‑channel marketing campaigns across digital channels.
- Strong copywriting skills with the ability to engage audiences and drive conversion.
- Data‑driven mindset with confidence using insights to optimize campaign performance.
- Commercially focused, with a clear understanding of performance metrics and ROI.
- Highly organized, with the ability to manage multiple campaigns in a fast‑paced environment.
- Proactive, self‑starter with a test‑and‑learn mindset and continuous improvement approach.
- Collaborative team player who contributes positively and brings energy and ideas.
Preferred Qualifications, Capabilities, and Skills
- Experience with creative design and video production tools (e.g., Canva, Adobe Creative Suite, CapCut).
- Curiosity and enthusiasm for leveraging AI tools (e.g., Claude) to enhance marketing effectiveness and performance.
- Experience using email marketing and automation platforms (e.g., HubSpot, Marketo).
- Experience working with Salesforce CRM or similar customer relationship management systems.
- Industry knowledge across legal, education, and/or technology sectors.
Location
Hybrid working approach: 2 days a week in the Central London office (Tuesdays and Thursdays) and 3 days a week working from home (Mondays, Wednesdays, Fridays).
Benefits
25 days annual leave +
Marketing Campaigns Executive - London - HYBRID BARBRI Global Marketing · London · Hybrid employer: GoTo Meeting
At BARBRI, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. As a Marketing Campaigns Executive, you'll enjoy a hybrid working model that promotes work-life balance, alongside opportunities for professional growth and development within a supportive team environment. With competitive benefits and a focus on innovation, we empower our employees to make meaningful contributions that drive our success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Executive - London - HYBRID BARBRI Global Marketing · London · Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This gives you a chance to demonstrate your creativity and results-driven mindset beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Tailor your answers to reflect their values and mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and making an impact in the marketing world.
We think you need these skills to ace Marketing Campaigns Executive - London - HYBRID BARBRI Global Marketing · London · Hybrid
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about launching impactful campaigns and connecting with audiences.
Tailor Your Message:Make sure to customise your application to highlight your relevant experience in B2C marketing. We love seeing how your skills align with our needs, so don’t hold back on showcasing your multi-channel campaign successes!
Be Data-Driven:Since we’re all about optimising performance, include examples of how you've used data to drive your marketing decisions. Show us how you’ve tracked and analysed campaign results to improve ROI!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Share your unique personality and ideas, but also ensure your application reflects the high standards we uphold at StudySmarter.
How to prepare for a job interview at GoTo Meeting
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns that BARBRI has executed. Familiarise yourself with their messaging and channels used. This will not only show your interest but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work. Bring along snippets or case studies that demonstrate your ability to engage audiences and drive conversions. Be ready to discuss the thought process behind your messaging choices.
✨Data-Driven Mindset
Be prepared to talk about how you've used data to optimise campaign performance in the past. Have specific metrics or results at hand to illustrate your impact. This will highlight your analytical skills and understanding of ROI.
✨Collaborative Spirit
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Share stories that showcase your teamwork and how you contributed positively to a project, bringing energy and ideas to the table.
