Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead social media strategy, create engaging content, and drive community interaction.
- Company: Join a pioneering company transforming financial systems with gold-backed solutions.
- Benefits: Enjoy flexible working, 25 days leave, and fun team events.
- Why this job: Be the first Social Media Manager and shape brand growth in an exciting scale-up.
- Qualifications: Experience in marketing, especially in financial services, with strong communication skills.
- Other info: Hybrid role based in Stroud/London; perfect for creative minds eager to innovate.
The predicted salary is between 36000 - 54000 £ per year.
Reports to: Head of Growth Marketing
Location: Stroud / London occasionally (Hybrid)
Department: Marketing
Salary: Circa £45k, dependent on experience
About the company
Our client is on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold – with the convenience of a Mastercard. As inflation rises and markets fluctuate, gold remains a trusted store of value. This is a hugely exciting time to join this business as their first-ever Social Media Manager, leading the team into a new era of brand expansion and commercial performance.
Job Summary
The Social Media Marketing Manager plays a crucial role in increasing revenue by enhancing our client’s visibility, engaging potential customers, and driving new clients to the business. Through strategic content creation, targeted campaigns, and fostering a strong online community, this role directly contributes to revenue growth. In this dynamic role, you’ll be responsible for growing our social media presence while supporting broader marketing efforts. Your contributions will be vital in strengthening our client community and ensuring smooth, effective marketing operations across the organisation.
Key Responsibilities
- Social Media Management
- Proactively manage social media accounts across platforms.
- Engage with followers and clients — reply to comments and DMs.
- Foster meaningful interactions and build community.
- Create and schedule engaging, platform-specific content.
- Leverage hashtags, trends, and cross-promotion for visibility.
- Coordinate with the marketing team to align content with key campaigns.
- Write strong calls to action that convert followers into customers.
- Track and analyse performance data to refine strategies.
- Deliver regular KPI reports to the Head of Growth Marketing.
- Test and optimise campaigns for maximum impact.
- Capture and create content (photos, videos, graphics) that aligns with tone and brand.
- Plan and schedule posts across platforms.
- Brainstorm fresh, audience-driven content ideas.
- Optimise content for reach and engagement.
- Include strong calls to action in every piece of content.
- Stay on top of platform updates, trends, and best practices.
- Experiment with new formats and content types.
- Analyse past content and recommend improvements.
- Monitor competitors and industry news.
- Explore innovative tools and tactics.
- Participate in industry events, webinars, and training to stay current.
- Share insights across the team and wider business.
- Reply to online queries and concerns professionally via social media.
- Refer more complex issues to the Client Services team as needed.
- Gather customer feedback via social channels.
- Share recommendations to improve services and customer experience.
- Ensure all content adheres to GDPR, FCA Financial Promotions, Consumer Duty, etc.
- Work with Compliance to adapt materials and guidelines accordingly.
- Protect client data and manage opt-outs effectively.
- Keep up with regulatory changes and complete monthly compliance training.
- Use social feedback and NPS scores to drive continuous improvement and customer-centric communications.
Required Skills & Experience
- Proven marketing experience, ideally in financial services.
- Excellent organisation and time management skills.
- Strong communication skills, written and verbal.
- High attention to detail and accuracy.
- Tech savvy, especially with MS Office.
- Proactive with a solution-focused mindset.
- In-depth knowledge of social platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok.
Perks & Benefits
- 25 days annual leave + bank holidays.
- Flexible working & core hours.
- Birthday day off.
- Enhanced family-friendly leave.
- Salary sacrifice pension scheme.
- Employee Assistance Programme (EAP).
- Access to mental health & wellbeing resources.
- Paid quarterly team dinners and events.
- Team competitions, rewards, and prizes.
- Online training and e-learning access.
Ready to make your mark in this exciting scale-up? Apply now and join an exciting global business leading the way in their field.
Social Media Marketing Manager employer: Got The T-Shirt
Contact Detail:
Got The T-Shirt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media marketing, especially within the financial services sector. Understanding how to leverage platforms like Instagram, Facebook, and LinkedIn for brand visibility will give you an edge.
✨Tip Number 2
Engage with the company's existing social media channels before applying. Comment on their posts, share your thoughts on their content, and demonstrate your understanding of their brand voice and community engagement strategies.
✨Tip Number 3
Prepare to discuss specific campaigns or content you've created in the past that drove engagement or conversions. Be ready to showcase your analytical skills by explaining how you tracked performance and optimised strategies based on data.
✨Tip Number 4
Stay updated on regulatory compliance related to social media in the financial sector. Being knowledgeable about GDPR and FCA guidelines will show that you are proactive and understand the importance of compliance in your role.
We think you need these skills to ace Social Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly in the financial services sector. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the company's mission. Mention how your skills can contribute to their goal of enhancing visibility and driving revenue growth.
Showcase Your Work: Include links to your previous social media campaigns or portfolios that demonstrate your ability to create engaging content and drive conversions. Highlight any measurable results you've achieved in past roles.
Prepare for Potential Questions: Think about how you would respond to questions regarding your approach to social media management, analytics, and community engagement. Be ready to discuss specific strategies you've used in the past.
How to prepare for a job interview at Got The T-Shirt
✨Showcase Your Social Media Savvy
Make sure to demonstrate your in-depth knowledge of various social media platforms during the interview. Be prepared to discuss specific strategies you've used in the past to engage audiences and drive conversions.
✨Prepare for Content Creation Questions
Expect questions about your content creation process. Bring examples of your previous work, such as posts or campaigns that have successfully engaged users. Highlight your ability to create platform-specific content that resonates with different audiences.
✨Understand the Financial Services Landscape
Since the role is within the financial services sector, it's crucial to show your understanding of the industry. Familiarise yourself with current trends and challenges in financial marketing, and be ready to discuss how you can apply your skills to this context.
✨Demonstrate Analytical Skills
Be prepared to talk about how you track and analyse performance data. Discuss any tools you've used for analytics and how you've applied insights from data to refine your social media strategies and improve campaign outcomes.
