At a Glance
- Tasks: Lead paid social strategy and optimise campaigns for diverse clients.
- Company: Join one of Yorkshire's fastest-growing digital agencies.
- Benefits: Competitive salary, hybrid working, and ongoing professional development.
- Other info: Collaborative culture with clear progression towards a Paid Media Lead role.
- Why this job: Shape the future of paid social and make a real impact.
- Qualifications: 4-5 years of paid social experience and strong campaign management skills.
The predicted salary is between 40000 - 42000 £ per year.
York (Hybrid – 3 Days Office / 2 Days Home) £40,000 – £42,000 DOE Full-time
The Role
Love Paid Social? We're working with one of Yorkshire's fastest-growing digital agencies to find a Senior Paid Social Specialist who wants to do more than optimise campaigns. This is an opportunity to become the agency's Paid Social expert—leading strategy, delivering exceptional client results, helping win new business, and shaping a service offering with huge growth potential. You'll work across an exciting mix of B2B and B2C clients spanning healthcare, finance, fintech, property and emerging sectors, creating campaigns that genuinely move the needle. Bonus points if you’ve worked in regulated sectors before. Most importantly, this role offers genuine progression. As the paid social function grows, you'll play a key role in building the team around you, with a clear pathway towards becoming the agency's future Paid Media Lead.
What You'll Be Doing
- Paid Social Strategy & Campaign Management
- Develop and deliver paid social strategies across Meta, LinkedIn, TikTok and emerging platforms
- Plan, launch and optimise campaigns focused on lead generation, brand awareness, engagement and conversion
- Build audience strategies, testing frameworks and budget plans
- Monitor campaign performance daily and proactively identify opportunities for improvement
- Translate client objectives into commercially focused paid social activity
- Collaborate closely with content, creative and strategy teams to produce high-performing campaigns
- Tracking, Attribution & Measurement
- Own paid social tracking across multiple client accounts
- Configure and maintain: Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4 Conversion tracking frameworks
- Ensure campaign attribution and reporting accuracy
- Support website tracking audits and technical implementation
- Work alongside developers to deliver robust measurement solutions
- Continuously improve tracking quality and campaign insight
- Reporting & Client Performance
- Produce weekly, monthly and quarterly performance reports
- Build meaningful dashboards focused on commercial outcomes rather than vanity metrics
- Analyse campaign performance and present actionable recommendations
- Confidently present insights and strategic recommendations to clients
- Identify trends, opportunities and areas for continuous optimisation
- Agency Growth & New Business
- Support pitches, proposals and new business presentations
- Develop paid media recommendations and media plans for prospective clients
- Lead paid social discussions during client discovery sessions
- Help identify new paid social services and revenue opportunities
- Work closely with senior leadership to shape the future of the agency's paid social offering
- Building the Paid Social Function
- Take ownership of developing and growing the agency's Paid Social capability
- Build relationships with trusted freelance specialists where additional resource is required
- Help define processes, best practice and scalable ways of working
- Support future recruitment and onboarding as the team grows
- Mentor junior colleagues as the function expands
- Play a key role in building a high-performing Paid Media team
What We're Looking For
- 4-5 years' Paid Social experience within a digital, creative or marketing agency
- Strong experience managing campaigns across Meta Ads Manager and LinkedIn Campaign Manager (Bonus for TikTok too!)
- Experience working across both B2B and B2C clients
- Strong understanding of audience strategy, optimisation and paid social best practice
- Hands‑on experience with Meta Pixel, GA4, Google Tag Manager and LinkedIn Insight Tag
- Excellent reporting and presentation skills
- Commercial mindset with a genuine focus on ROI and business outcomes
- Comfortable managing multiple client accounts in a fast‑paced agency environment
- Confident communicator who enjoys collaborating across multidisciplinary teams
Why Join?
- Opportunity to build and shape the agency's Paid Social offering
- Clear progression towards a future Paid Media Lead role
- Influence strategy, service development and agency growth
- Hybrid working (3 days in the office, 2 from home)
- Ongoing training and professional development
- Collaborative culture where ideas are encouraged and recognised
Interested? If you're looking for more than campaign management—and want to combine hands‑on delivery with strategy, commercial influence and the opportunity to build a team... We'd love to hear from you.
Senior Paid Social Specialist (In a rapidly growing agency) employer: Got The T-Shirt
Join one of Yorkshire's fastest-growing digital agencies as a Senior Paid Social Specialist, where you'll not only optimise campaigns but also lead strategy and drive exceptional client results. With a collaborative culture that values your ideas and offers clear progression towards becoming the Paid Media Lead, this role provides a unique opportunity to shape the agency's future while enjoying hybrid working and ongoing professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Specialist (In a rapidly growing agency)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Got The T-Shirt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Got The T-Shirt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Got The T-Shirt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Got The T-Shirt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Specialist (In a rapidly growing agency)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Got The T-Shirt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Got The T-Shirt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Got The T-Shirt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Got The T-Shirt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Got The T-Shirt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Got The T-Shirt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
