Senior Paid Social Manager

Senior Paid Social Manager

The Role

We are looking for a Senior Paid Social Specialist who wants to do more than optimise campaigns.

This role offers the opportunity to become the agency's Paid Social expert, leading strategy, delivering client results, helping win new business, and shaping a service offering with huge growth potential.

You will manage paid social across a mix of B2B and B2C clients including healthcare, finance, fintech, property and emerging sectors.

The focus is on outcomes, and experience in regulated sectors is a plus.

This role offers genuine progression. As the paid social function grows you will build the team and progress toward the paid media lead position.

• What You'll Be Doing
• Develop and deliver paid social strategies across Meta, Linked In, Tik Tok and emerging platforms.
• Plan, launch and optimise campaigns focused on lead generation, brand awareness, engagement and conversion.
• Build audience strategies, testing frameworks and budget plans.
• Monitor campaign performance daily and proactively identify opportunities for improvement.
• Translate client objectives into commercially focused paid social activity.
• Collaborate closely with content, creative and strategy teams to produce high-performing campaigns.
• Own paid social tracking across multiple client accounts.
• Configure and maintain Meta Pixel, Linked In Insight Tag, GA4 and conversion tracking frameworks.
• Ensure campaign attribution and reporting accuracy.
• Support website tracking audits and technical implementation.
• Work alongside developers to deliver robust measurement solutions.
• Continuously improve tracking quality and campaign insight.
• Reporting & Client Performance
• Produce weekly, monthly and quarterly performance reports.
• Build meaningful dashboards focused on commercial outcomes, not vanity metrics.
• Analyse campaign performance and present actionable recommendations.
• Present insights and strategic recommendations confidently to clients.
• Identify trends, opportunities and areas for continuous optimisation.
• Support pitches, proposals and new business presentations.
• Develop paid media recommendations and media plans for prospective clients.
• Help identify new paid social services and revenue opportunities.
• Work closely with senior leadership to shape the future of the agency's paid social offering.
• Building the Paid Social Function
• Take ownership of developing and growing the agency's Paid Social capability.
• Build relationships with freelance specialists where additional resource is required.
• Define processes, best practice and scalable ways of working.
• Support future recruitment and onboarding as the team grows.
• Mentor junior colleagues as the function expands.
• Play a key role in building a high-performing Paid Media team.

What We're Looking For

• 4-5 years of paid social experience within a digital, creative or marketing agency.
• Strong experience managing campaigns across Meta Ads Manager and Linked In Campaign Manager (plus Tik Tok).
• Experience working across both B2B and B2C clients.
• Strong understanding of audience strategy, optimisation and paid social best practice.
• Hands‑on experience with Meta Pixel, GA4, Google Tag Manager and Linked In Insight Tag.
• Excellent reporting and presentation skills.
• Commercial mindset with a genuine focus on ROI and business outcomes.
• Comfortable managing multiple client accounts in a fast‑paced agency environment.
• Confident communicator who enjoys collaborating across multidisciplinary teams.

Benefits

• Hybrid working: 3 days in office, 2 from home.
• Ongoing training and professional development.
• Collaborative culture where ideas are encouraged and recognised.

If you’re looking for more than campaign management—and want to combine hands‑on delivery with strategy, commercial influence and the opportunity to build a team—you’re the right fit.

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