Senior Creative Strategist (at a fast-growing creative-led digital and socialgrowth agency)

Senior Creative Strategist: creative direction, research, briefs and partnerships Location - London/Hybrid (office culture is vital) Salary - DOE (the right thinker matters more than years in role) Type - Permanent or freelance-to-perm About the role We're working with a creative-led growth agency for tier one ecommerce brands in fashion, beauty and wellness – brands whose paid used to work, until it didn't. They work on the ethos that paid media should be as curated as every other channel. Gone are the days of band product shot with price copy. This agency understands the necessity of killer creative strategy for paid media creative – an art currently lost to formulas, frameworks and endless churn of ‘what worked last time’. They work in two-week cycles; with a goal CPA set from each client's profitability. What hits it earns spend and richer creative. What misses gets cut. You'd set creative direction across the accounts: who we find next, what we say to them, and which formats earn reach at target. Strategy first (audiences, pains and hypotheses) before formats and edits. You'd work alongside the Growth Lead and Head of Creative, and stay close to the work end-to-end, from research and brief through to shoot and rollout. What you'll do Diagnose each account's creative: what's working, what's tired, which audiences and angles are untouched Lead research: reviews, social search, competitors, category entry points, personas, pain points Turn research into hypotheses and briefs: persona, situation, claim, hook and format, at every stage of awareness Run the creative side of the two-week cycle – three concepts against a control, CPA decides, winners get richer formats Brief designers, content creators, creators and shoots, holding the quality bar with the Head of Creative Build creator, ambassador and brand partnership programmes, from sourcing to negotiation/close Present creative strategy to clients and defend it with data Coach the junior creative strategists and content creators What you'll bring to the table Experience