At a Glance
- Tasks: Shape shopper strategy for leading healthcare brands across online and offline channels.
- Company: Join a top over-the-counter healthcare supplier with a collaborative culture.
- Benefits: Competitive salary, remote work, and opportunities for immediate impact.
- Other info: Dynamic role with travel to Reading a couple of times each month.
- Why this job: Make a real difference in shopper marketing and drive brand success.
- Qualifications: FMCG experience and strong shopper marketing skills required.
The predicted salary is between 50000 - 55000 £ per year.
Location: UK but remote, with travel to Reading a couple of times each month (which could include overnight stays)
Salary: £50,000-£55,000, depending on experience
Contract: 12-month FTC
Turn shopper insight into action. We’re looking for an experienced Shopper Marketing Manager to join a leading over-the-counter healthcare business and help shape how its brands show up across both online and offline channels. This is a hands-on, commercially focused role sitting between brand marketing, customer teams and activation partners. You’ll bring the voice of the shopper into category planning, turn insight into practical action and help deliver stronger performance at the point of sale.
You’ll need solid FMCG experience, a strong understanding of shopper marketing and the confidence to work across a busy, highly collaborative client-side environment.
What You’ll Be Doing
- Owning shopper strategy across multiple over-the-counter healthcare brands and channels
- Building a clear understanding of shopper profiles, behaviours, purchasing drivers and barriers
- Turning research and data into practical recommendations for customer and sales teams
- Developing annual shopper plans by brand, category and channel
- Creating initiatives that improve visibility, availability and sell-out both in-store and online
- Shaping activity across pricing, claims, sampling, in-store advertising and promotional mechanics
- Supporting category growth plans, merchandising guidance and perfect-store execution
- Identifying distribution, stock and on-shelf opportunities and helping close performance gaps
- Working closely with brand, category, customer, insights, finance, legal, regulatory and supply teams
- Managing below-the-line investment, budgets and ROI
- Monitoring progress against monthly, quarterly and annual objectives
- Helping build a more shopper-focused and customer-led mindset across the wider team
What You’ll Bring to the Table
- Strong FMCG experience
- Previous shopper marketing or trade marketing experience
- Experience developing and delivering shopper plans across multiple channels
- A strong understanding of customer, category and commercial dynamics
- Confidence using shopper insight and data to shape strategy and activity
- Strong commercial and financial awareness
- Excellent written, verbal and presentation skills
Ideally, you’ll also have
- Experience within consumer healthcare or another regulated industry
- Experience working across both brand marketing and commercial functions
- Previous client-side or secondment experience
- A business or scientific degree
How You Work
You’ll be strategic but practical, able to balance longer-term thinking with immediate business priorities. You’ll also be collaborative, persuasive and comfortable working with a wide range of stakeholders. Things can move quickly, so you’ll need to be adaptable, solutions-focused and confident taking ownership. A couple of visits to the Reading office will be required each month.
Why Apply?
- Work with well-known over-the-counter healthcare brands
- Shape shopper strategy across both physical and digital retail
- Collaborate with experienced brand, commercial and category teams
- Take real ownership of strategy, investment and performance
- Join at an important time, with the opportunity to make an immediate impact
The team would ideally like someone in place as soon as possible, with the current postholder leaving at the beginning of September. Sound like your kind of challenge? We’d love to hear from you.
Shopper Marketing Manager (remote, at a leading over the counter meds supplier) in Reading employer: Got The T-Shirt
Got The T-Shirt is an exceptional employer that fosters a dynamic and inclusive work culture in Leeds, where innovation and collaboration thrive. With a strong emphasis on employee growth, you will have the opportunity to mentor junior team members while leading senior client relationships, all within a flexible hybrid work environment that promotes work-life balance. Join us to make a meaningful impact on digital strategy and be part of a growing agency that values your expertise and contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager (remote, at a leading over the counter meds supplier) in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Got The T-Shirt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Got The T-Shirt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Got The T-Shirt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Shopper Marketing Manager (remote, at a leading over the counter meds supplier) in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Got The T-Shirt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Got The T-Shirt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Got The T-Shirt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Got The T-Shirt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Got The T-Shirt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Got The T-Shirt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
