Social SEO Strategist
Location: Leeds
Salary: £50,000
Level: Strategist
Agency: Performance Agency
About the Role
We're working with a forward thinking performance agency that's creating a brand new role in its Discovery Search team, and they're looking for a Social SEO Strategist to join them in Leeds.
Search is no longer just about Google. More and more, people are discovering brands through TikTok, YouTube, Instagram, Pinterest and Reddit. This role puts you right at the heart of that shift, shaping how clients get found, recommended and trusted on the platforms where audiences actually search.
You’ll develop social search strategies for clients, working closely with SEO strategists and the content, paid media, PR and creative teams to join up social and search activity and deliver clear commercial results.
As a brand new role, you’ll also play a big part in shaping the agency’s wider social discovery offer as it grows.
If you’re a strategically minded social or content specialist who understands search and gets genuinely excited about how consumer discovery is changing, we’d love to hear from you.
What You’ll Be Doing
- Developing platform by platform social search strategies, grounded in how audiences search, browse and discover on TikTok, YouTube, Instagram, Pinterest and Reddit.
- Turning audience behaviour and search insight into content plans covering topics, formats, hooks and series, built around search demand and emerging trends.
- Optimising content for in platform search, from captions and on screen text to titles, descriptions and keywords, so it ranks and gets recommended.
- Working closely with SEO strategists so social and search plans reinforce each other across social platforms, Google and AI driven search.
- Planning how brands show up authentically on Reddit and other community led spaces, and spotting where those conversations shape buying decisions.
- Briefing and guiding creators, influencers and client social teams, and reviewing content before it goes live with clear, practical feedback.
- Managing social search budgets, measuring performance against client KPIs and presenting results and recommendations as the day to day contact for your clients.
- Sharing your social search knowledge across the organic team, supporting training and bringing a social search point of view to pitches and new business.
What You’ll Bring
- 3+ years’ experience in social media strategy, ideally in an agency, running client accounts with little supervision.
- Expert knowledge of TikTok, YouTube, Instagram, Pinterest and Reddit, including how each platform ranks and recommends content and how people use it to search.
- Hands on experience optimising content for platform search, plus experience planning content around search demand and trends that delivered clear commercial results.
- A good grasp of SEO basics such as keyword research and search intent, an understanding of how social content helps brands appear in Google and AI search, and confidence working alongside SEO specialists.
- Confidence with platform analytics and social research tools, and a strong, data backed sense of what works on each platform.
- Experience briefing creators, influencers or client social teams, and managing budgets for content production or creator activity.
- Commercial awareness and clear, confident communication, with the ability to present and sell ideas to clients and internal teams.
- A curious, adaptable and well organised approach, with a genuine love of keeping up with platform changes and sharing what you learn.
Bonus Points
- Experience with social commerce, such as TikTok Shop.
- Experience working on regulated or compliance led accounts.
- Experience running training sessions or workshops.
- Some exposure to paid social or influencer programmes alongside organic social work.
Importantly, you don't need to have done this exact job before. Whether your background is in social strategy, social media management, content or even SEO, what really matters is a strong understanding of the changing relationship between social content and search.
Why Join?
- A brand new role: Help define what social search looks like for the agency and its clients from day one.
- Shape the offer: Play a key part in building the agency's wider discovery search proposition as it develops.
- Ahead of the curve: Work at the cutting edge of how consumers discover brands across social, Google and AI search.
- Brilliant collaboration: Work alongside talented SEO, content, paid media, PR and creative specialists.
- Grow your expertise: Draw on the team's deep SEO knowledge to sharpen your skills and broaden your toolkit.
- Real influence: Share your knowledge, support training and help the whole organic team stay ahead in fast moving industry.
Sound Like Your Kind of Role?
If you’re a strategic social or content specialist who loves understanding how people search and discover, and you want to help brands get found in all the right places, we’d love to hear from you.
You don’t need to have held a social search title before. If you understand social, have a feel for search and are excited by where discovery is heading, let’s have a chat.
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Social Search Strategist (at a top Leeds Performance Agency) employer: Got The T-Shirt
Got The T-Shirt is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for creative minds looking to make an impact in the film, fashion, and FMCG sectors. With a focus on employee growth, we offer numerous opportunities for professional development and encourage innovative thinking in a dynamic agency environment. Located in a bustling area, our team enjoys a stimulating atmosphere that inspires creativity and teamwork, making it a rewarding place to advance your career.
