At a Glance
- Tasks: Create engaging content for diverse clients, from website copy to social media posts.
- Company: Dynamic digital marketing agency in Leeds with a focus on financial services.
- Benefits: Competitive salary, hybrid work model, and opportunities for skill development.
- Other info: Embrace AI tools while maintaining creativity and attention to detail.
- Why this job: Take ownership of your writing and influence real marketing strategies.
- Qualifications: Strong copywriting skills and experience in content marketing, ideally in regulated industries.
The predicted salary is between 35000 - 40000 £ per year.
Location: Leeds | Hybrid, 2–3 days in the office
Salary: £35,000–£40,000
Business: Digital Marketing Agency
The opportunity
Are you a talented writer who enjoys turning complicated subjects into clear, engaging content? Someone who loves the craft of writing, but also understands how content supports wider marketing objectives and delivers results? We're working with an established Leeds digital agency that's looking for a Senior Copywriter to take ownership of content across a portfolio of retained clients, predominantly within financial services.
This is a hands-on writing role, covering everything from website copy and articles to email marketing and social content. You'll also get involved in content planning, performance reporting and presenting your recommendations directly to clients.
The agency is already embracing AI, particularly Claude, to make content creation more efficient. They're looking for someone who shares that mindset, but knows that good writing still requires human judgement, creativity and attention to detail.
What you'll be doing
- Planning and creating content for a range of clients, making sure it speaks to the right audiences and supports their marketing objectives.
- Writing and editing high-quality website copy, articles, email campaigns and social content, adapting your style to different brands and audiences.
- Using AI tools to support research, drafting and content creation, while ensuring the finished work is accurate, engaging and well written.
- Creating content with search performance in mind, including keyword research, SEO best practice and emerging AI search trends.
- Planning social content and working with designers and other specialists when different formats are required.
- Monitoring content performance, analysing results and identifying opportunities to improve effectiveness.
- Producing monthly reports and presenting findings and recommendations directly to clients.
What you'll bring to the table
- Strong copywriting and editing experience, ideally gained within a marketing agency or in-house content team.
- The ability to turn complex or technical information into clear, engaging and accessible content.
- Experience writing about more complex subjects, such as financial services, legal, technology or B2B. Financial services experience would be particularly useful, but isn't essential.
- A good understanding of content marketing, SEO fundamentals, social media and how to measure content performance.
- Experience using AI tools as part of your writing process, with the judgement to recognise what works and what needs improving.
- The confidence and organisational skills to manage multiple projects, work with different stakeholders and discuss your work with clients.
Experience writing for regulated industries, or using Google Analytics 4 and Search Console, would be a bonus.
Why it's worth a look
- You'll have real ownership of your work, from developing the content plan through to writing, editing and measuring results.
- You'll join an established agency with a strong specialism in financial services and long-standing client relationships.
- The business is already investing in AI and new ways of working, giving you the chance to develop your skills alongside evolving technology.
- You'll work directly with clients, giving you the opportunity to influence content strategy rather than simply delivering briefs.
Sound like your kind of role? If you're a strong writer who enjoys getting under the skin of a subject and wants to take more ownership of the content you create, we'd love to hear from you. Apply now!
Senior Copywriter in Leeds employer: Got The T-Shirt
Got The T-Shirt is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for creative minds looking to make an impact in the film, fashion, and FMCG sectors. With a focus on employee growth, we offer numerous opportunities for professional development and encourage innovative thinking in a dynamic agency environment. Located in a bustling area, our team enjoys a stimulating atmosphere that inspires creativity and teamwork, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Got The T-Shirt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Got The T-Shirt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Got The T-Shirt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Got The T-Shirt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Copywriter in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Got The T-Shirt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Got The T-Shirt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Got The T-Shirt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Got The T-Shirt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Got The T-Shirt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Got The T-Shirt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
