At a Glance
- Tasks: Lead data-driven marketing strategies to boost client website and app performance.
- Company: Join a leading digital agency with a focus on innovation and collaboration.
- Benefits: Enjoy 25 days holiday, flexible working, and perks like birthday off and discounts.
- Other info: Collaborative culture with opportunities for continuous learning and career growth.
- Why this job: Make a real impact through experimentation and optimisation in a dynamic environment.
- Qualifications: Degree or experience in relevant fields; A/B testing and analytics knowledge required.
The predicted salary is between 30000 - 45000 € per year.
We’re looking for an Online Growth Marketing Manager to join the Data team in a leading digital agency and lead experimentation strategies that drive measurable improvements for our clients’ websites and apps. Working closely with Digital Analysts and cross-functional teams, you’ll design and deliver data-driven optimisation strategies based on detailed analysis and post-test insights. Your work will focus on improving conversion rates through structured testing, statistical analysis, and continuous experimentation. This role requires a systematic and analytical mindset, using industry-leading tools to develop and execute A/B testing strategies. You’ll collaborate with data specialists, experience design teams, and client stakeholders to maximise performance and deliver meaningful results.
Key Responsibilities
- Conversion Optimisation: Improve and optimise client conversions through data-driven ideation, execution, reporting, and analysis.
- Experimentation & Testing: Run A/B tests and experimentation programmes, developing hypotheses and recommendations for website improvements. Use qualitative and quantitative research to inform testing strategies.
- Quality Assurance: QA test implementations before client previews to ensure accuracy and alignment with hypotheses.
- Reporting & Insights: Report results, findings, and learnings to stakeholders and marketing managers. Provide actionable insights and recommendations to support client KPIs and performance targets.
- Continuous Optimisation: Deliver ongoing recommendations to improve user experience and website performance through continuous testing.
- Cross-Team Collaboration: Work closely with other marketing teams (e.g. SEO and PPC) to align optimisation strategies with wider marketing activity.
- Stakeholder & Client Engagement: Present testing performance and strategy in internal meetings. Participate in client calls, meetings, and presentations. Deliver pre-campaign, mid-campaign, and post-campaign analysis.
- Additional Duties: Support wider business needs where required, including training and additional tasks assigned by your manager.
Knowledge, Technology & Qualifications
- Degree in a relevant field or equivalent experience (e.g. Mathematics, Science, Research, Statistics, Marketing, Advertising).
- Experience designing and executing A/B testing and experimentation programmes.
- Familiarity with testing platforms such as Optimizely, VWO, Webtrends.
- Experience with analytics platforms such as Google Analytics.
- Basic knowledge of HTML, CSS, and JavaScript is beneficial.
Skills & Competencies
- Ability to use analytics, customer experience data, and research insights to drive experimentation strategies and conversion improvements.
- Ability to quality assure CRO campaigns and ensure high standards and timely delivery.
- Strong written and verbal communication skills with the ability to clearly present ideas and insights.
Personal Attributes
- Proactively challenges the status quo to drive improvement.
- Collaborates effectively across teams to achieve shared success.
- Open to new ways of working, ideas, and perspectives.
- Curious and proactive in learning new skills and industry developments.
Benefits
- 25 days holiday (+bh) increasing yearly to 30
- Birthday off
- Flexible working
- Life assurance and salary sacrifice pension
- Volunteering and wellbeing portal, perkbox discounts
Got what it takes to own this fantastic role? Apply now!
Online Growth Marketing Manager in Leeds employer: Got The T-Shirt
Join a leading digital agency in Leeds as an Online Growth Marketing Manager, where you'll thrive in a dynamic and collaborative work culture that values innovation and continuous learning. With flexible working arrangements, generous holiday allowances, and a commitment to employee wellbeing, this role offers you the opportunity to make a meaningful impact on client success while advancing your career in a supportive environment. Embrace the chance to work with cutting-edge tools and a talented team dedicated to driving data-driven optimisation strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Online Growth Marketing Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your A/B testing projects and data-driven strategies. This will give you an edge and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of analytics tools and conversion optimisation techniques. Be ready to discuss your past experiences and how they relate to the role of Online Growth Marketing Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Online Growth Marketing Manager in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Online Growth Marketing Manager role. Highlight your experience with A/B testing, data analysis, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about growth marketing and how your background makes you a perfect fit for our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills:Since this role is all about data-driven decision-making, make sure to showcase your analytical skills in your application. Include examples of how you've used data to drive results in previous roles. We love numbers and insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Got The T-Shirt
✨Know Your Data Tools
Familiarise yourself with the industry-leading tools mentioned in the job description, like Google Analytics and A/B testing platforms. Be ready to discuss how you've used these tools in past roles to drive conversion optimisation.
✨Prepare for Experimentation Questions
Expect questions about your experience with A/B testing and experimentation strategies. Have specific examples ready that showcase your analytical mindset and how your recommendations led to measurable improvements.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams. Prepare to discuss how you've successfully collaborated with cross-functional teams in the past, highlighting any challenges you overcame and the results achieved.
✨Communicate Clearly and Confidently
Strong communication skills are key for this position. Practice articulating your ideas and insights clearly, as you'll need to present findings to stakeholders. Consider doing mock interviews to boost your confidence.
