At a Glance
- Tasks: Lead and shape a dynamic paid media department with innovative strategies.
- Company: Fast-growing digital agency focused on AI and automation in paid media.
- Benefits: Real ownership, hybrid working, and opportunities for professional growth.
- Other info: Exciting environment that values curiosity and continuous learning.
- Why this job: Join a forward-thinking team and make a significant impact in the paid media landscape.
- Qualifications: 5+ years of agency-side experience in paid media and strong leadership skills.
The predicted salary is between 60000 - 80000 € per year.
Ready to take proper ownership of a paid media department? We’re working exclusively with a fast-growing digital agency that is looking for a Head of Paid Media to lead, shape and scale its paid media offering. This is a brilliant opportunity for someone who genuinely enjoys leading people, and is excited by where paid media is heading next. AI, automation, audience modelling, creative testing, platform changes — all of it. If that sounds like your kind of role, please keep reading.
You’ll lead and develop a paid media team, take senior ownership of key client relationships, and help shape how the agency delivers PPC over the next few years. There’s plenty already working well, but there’s also loads of room to build, improve, experiment and put your own spin on the department.
What You’ll Be Doing
- Leading the Paid Media department day-to-day across strategy, delivery, standards and account allocation
- Coaching, supporting and developing paid media specialists
- Taking senior ownership of larger paid media accounts, including retention, performance reviews and renewal conversations
- Getting hands‑on with strategy and delivery where needed — especially on key accounts
- Building AI into paid media workflows across ad copy, auditing, reporting, audience modelling and creative testing
- Running account audits to spot weaknesses, opportunities and smarter ways to improve performance
- Leading client meetings with clarity, confidence and commercial understanding
- Producing strong presentations, pitch decks and strategic documents for clients and new business
- Writing and reviewing high-quality ad copy
- Keeping a close eye on Google, Meta, LinkedIn, TikTok and wider platform changes
- Helping shape pricing, scopes, proposals and how PPC is packaged commercially
- Supporting pitches and new business conversations
- Being a credible, positive senior presence across the agency
What You’ll Bring to the Table
- Significant agency-side Paid Media experience — ideally 5+ years, with time spent in a senior or team‑lead role
- Proven experience across Google Ads, including Search, Display, Shopping and Performance Max
- Strong paid social experience across platforms such as Meta, LinkedIn and TikTok
- Experience across both lead generation and eCommerce accounts
- Solid knowledge of GA4, Google Tag Manager and conversion tracking
- A good commercial brain — you understand PPC beyond clicks and leads, and can connect it back to business results
- Confident client‑facing skills, especially with senior stakeholders and larger accounts
- Experience pitching PPC or contributing to new business
- Strong written communication skills across ad copy, presentations and client comms
- Proper leadership experience — someone who can coach, challenge and bring people on
- Curious, switched‑on and genuinely excited by where paid media is going
- AI‑fluent — not just 'I have ChatGPT', but interested in how AI can properly improve workflows and performance
- PPC‑obsessed in the best way — always learning, testing and keeping pace with the platforms
- Commercially sharp, but still human and collaborative
- Calm under pressure and able to bring clarity when things get complicated
- Positive, generous with knowledge and good energy in the room
- Comfortable balancing leadership with hands‑on account work when needed
Nice to Have
- Experience with Microsoft Ads, Pinterest Ads, Reddit Ads or programmatic platforms
- Experience with feed management or shopping campaign tools
- Google Ads or Meta Blueprint certifications
- Advanced Excel skills
- Experience helping grow or develop a paid media team
- Experience working across eCommerce, home, garden, FMCG or financial services clients
- Experience making smaller budgets work hard — not just managing huge spends
Why Join?
- Real ownership — this is a proper Head of role, with space to shape the department
- AI‑forward environment — a business genuinely interested in using AI to work smarter, not just talk about it
- Growth stage — join an agency with momentum and ambition
- Team leadership — coach, support and raise the standard of a growing paid media function
- Curiosity is valued — this is a place for people who want to keep learning, not coast
- Commercial influence — have a say in how PPC is packaged, pitched and grown
- Hybrid working — Leeds‑based with flexibility
Sound Like Your Kind of Challenge? If you’re ready to lead a Paid Media team, shape an offering, embrace AI properly and help build something with real momentum, we’d love to hear from you.
Head of Paid Media (digital) in Leeds employer: Got The T-Shirt
Join a dynamic digital agency in Leeds as the Head of Paid Media, where you will have the opportunity to lead and innovate within a forward-thinking environment. With a strong emphasis on AI integration and team development, this role offers real ownership and the chance to shape the future of paid media strategies. Enjoy a collaborative work culture that values curiosity and continuous learning, alongside flexible hybrid working arrangements.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media (digital) in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid media. Include case studies, successful campaigns, and any innovative strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their current paid media strategies and think about how you can contribute. Bring fresh ideas to the table and be ready to discuss how you can help them scale their paid media offering.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections and helping you land that perfect role. Plus, it shows you’re genuinely interested in joining our team and being part of the exciting journey ahead.
We think you need these skills to ace Head of Paid Media (digital) in Leeds
Some tips for your application 🫡
Show Your Passion for Paid Media:When writing your application, let your enthusiasm for paid media shine through. Talk about your experiences with AI, automation, and how you’ve kept up with platform changes. We want to see that you’re genuinely excited about where the industry is heading!
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in leading teams and managing key client relationships. We love seeing how you can connect your past roles to what we’re looking for in a Head of Paid Media.
Be Clear and Concise:In your written communication, clarity is key! Whether it’s your ad copy or presentations, make sure your ideas are easy to understand. We appreciate strong written skills, so don’t hold back on showcasing your ability to communicate effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Got The T-Shirt
✨Know Your Stuff
Make sure you’re up to speed with the latest trends in paid media, especially around AI and automation. Brush up on your knowledge of Google Ads, Meta, LinkedIn, and TikTok, as well as any recent platform changes. This will show that you’re genuinely interested and ready to lead.
✨Showcase Your Leadership Skills
Prepare examples of how you’ve successfully led teams in the past. Think about specific situations where you coached or developed team members, and be ready to discuss your approach to leadership. This role is all about guiding others, so make sure you highlight your experience.
✨Be Client-Focused
Since this position involves taking ownership of key client relationships, come prepared with examples of how you’ve managed client accounts effectively. Discuss your strategies for retention and performance reviews, and how you’ve communicated with senior stakeholders in the past.
✨Bring Your A-Game to Presentations
You’ll need to produce strong presentations and pitch decks, so practice your presentation skills ahead of time. Be ready to showcase your ability to create compelling narratives around PPC strategies and results. This will demonstrate your commercial understanding and creativity.
