At a Glance
- Tasks: Drive online growth for two craft beer brands and optimise customer journeys.
- Company: Cool independent brewery group with a strong reputation and ambitious growth plans.
- Benefits: Competitive salary, uncapped performance bonus, and hands-on role with real impact.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Shape the future of exciting brands and take ownership of ecommerce strategy.
- Qualifications: Proven ecommerce experience, especially with Shopify and performance marketing.
The predicted salary is between 35000 - 45000 £ per year.
Love ecommerce? Love brands with personality? Even better. We’re looking for an Ecommerce Manager to take ownership of the online growth strategy across two well‑known craft beer brands—driving performance, improving customer journeys, and growing direct‑to‑consumer revenue. This is a hands‑on role. You’ll be trusted to shape strategy, optimise performance, and make things happen. One minute you’ll be reviewing acquisition performance, the next you’ll be refining customer journeys or launching a new ecommerce initiative. It’s very much a "roll your sleeves up and get stuck in" role—but with serious opportunity to make an impact.
Our client is a well‑established independent brewery group with a strong reputation for quality, innovation, and standout brands. With ambitious growth plans and a loyal customer base already in place, this is a business investing heavily in ecommerce and digital growth—making this a genuinely exciting time to join.
What You’ll Be Doing
- Own the ecommerce budgets, targets, and overall online trading performance
- Lead all ecommerce activity across two Shopify storefronts
- Develop short‑term plans to drive sales while shaping longer‑term growth strategies
- Manage and optimise website performance, UX, and conversion journeys
- Oversee integrations with stock and operational systems
- Drive customer acquisition and retention across Meta, Google, affiliates, and other performance channels
- Manage and optimise Klaviyo flows, including abandoned cart, post‑purchase, lapsed customer, and newsletter journeys
- Segment and target audiences effectively (VIPs, repeat buyers, high‑potential customers, etc.)
- Track, analyse, and report on ecommerce KPIs with actionable insights for stakeholders
- Identify and support additional ecommerce revenue opportunities—including marketplaces like Amazon
- Collaborate closely with marketing, sales, production, and operations teams
What We’re Looking For
- Proven ecommerce experience, ideally within consumer products, retail, or FMCG
- Strong knowledge of Shopify and ecommerce best practice
- Experience managing performance marketing channels including Meta and Google Ads
- Understanding of CRM and email marketing platforms (Klaviyo experience a big plus)
- Commercial mindset with a strong understanding of online trading performance
- Confident analysing data and turning insight into action
- Organised, proactive, and comfortable managing multiple priorities
Bonus Points
- Experience within drinks, lifestyle, or challenger brands
- Knowledge of ecommerce marketplaces like Amazon
- Understanding of stock systems and ecommerce integrations
- Experience improving customer retention and LTV strategies
What Really Matters
- You’re proactive and solutions‑focused
- You enjoy being hands‑on and making things happen
- You’re commercially aware but customer obsessed
- You thrive in a fast‑paced environment where no two days look the same
Why Join?
- Real ownership of ecommerce strategy and performance
- Opportunity to shape the future of two growing brands
- Hands‑on role with visibility and autonomy
- A collaborative business with ambitious growth plans
If you’re ready to grow ecommerce revenue, build smarter customer journeys, and make a real impact, Apply now.
E-commerce Manager (In-house at a cool booze brand) in Leeds employer: Got The T-Shirt
Join a dynamic and innovative independent brewery group in Ossett as an Ecommerce Manager, where you'll have the opportunity to take real ownership of the online growth strategy for two exciting craft beer brands. With a collaborative work culture that values creativity and initiative, you'll enjoy a hands-on role with significant visibility and autonomy, alongside competitive benefits including an uncapped performance bonus. This is a fantastic chance to make a meaningful impact in a company that is heavily investing in ecommerce and digital growth, fostering both personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce Manager (In-house at a cool booze brand) in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your ecommerce projects and successes. This is your chance to demonstrate what you can bring to the table, especially if you've got experience with Shopify or performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their ecommerce strategy and think about how you can contribute. Bring ideas to the table—show them you're ready to roll your sleeves up and make an impact!
✨Tip Number 4
Don’t forget to apply through our website! We’re all about connecting talent with opportunities, and applying directly can give you a better shot at landing that dream role. Plus, it shows you’re genuinely interested in joining the team!
We think you need these skills to ace E-commerce Manager (In-house at a cool booze brand) in Leeds
Some tips for your application 🫡
Show Your Passion for E-commerce:When you're writing your application, let your love for e-commerce shine through! Share specific examples of how you've driven online growth in previous roles, especially if you've worked with brands that have personality.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with Shopify and performance marketing channels like Meta and Google Ads. We want to see how your skills align with our needs!
Be Data-Driven:Since this role involves analysing KPIs and turning insights into action, include any relevant metrics or achievements from your past roles. Show us how you've used data to improve customer journeys or boost sales.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Got The T-Shirt
✨Know Your Brands Inside Out
Before the interview, dive deep into the two craft beer brands you'll be managing. Understand their unique selling points, target audience, and current online presence. This will not only show your enthusiasm but also help you discuss how you can enhance their ecommerce strategies.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive ecommerce performance in the past. Bring examples of KPIs you've tracked and how your insights led to actionable changes. This role is all about optimising performance, so demonstrating your analytical skills will set you apart.
✨Demonstrate Your Hands-On Approach
Since this is a 'roll your sleeves up' role, share specific instances where you've taken initiative in previous positions. Talk about projects where you directly contributed to strategy development or execution, showing that you're ready to get stuck in from day one.
✨Prepare for Scenario Questions
Expect questions about how you'd handle various ecommerce challenges, like improving customer retention or launching a new initiative. Think through potential scenarios and have a few strategies ready to discuss. This will highlight your proactive mindset and problem-solving abilities.
