At a Glance
- Tasks: Lead and evolve the marketing strategy for a growing tech business.
- Company: Established tech company with ambitious growth plans and a collaborative culture.
- Benefits: Competitive salary, hybrid working, clear progression to Marketing Director.
- Other info: Join a supportive team and enjoy significant autonomy in your role.
- Why this job: Shape the future of marketing and make a real impact on business success.
- Qualifications: Proven marketing experience and strong leadership skills.
The predicted salary is between 50000 - 65000 £ per year.
This is an opportunity to build something special. We’re looking for a commercially minded Senior Marketing Manager to lead and evolve the marketing function for a growing technology-led business with ambitious plans for the future. Marketing is central to the next phase of growth. This isn’t a role where you’ll simply inherit a strategy and execute it—you’ll be responsible for defining it, shaping it, and delivering it. You’ll lead a small but growing team of marketers and content creators, bringing together brand, digital, content, campaigns, and communications to create a marketing engine that drives awareness, engagement, and commercial growth. For the right person, there’s a clear pathway to Marketing Director.
The Opportunity
You’ll take ownership of the marketing strategy, ensuring every activity supports wider business objectives and growth ambitions. Working closely with senior leadership, you’ll help shape how the business positions itself in the market, generates demand, engages customers, and builds long-term brand value. This is a role for someone who enjoys thinking strategically—but isn’t afraid to roll their sleeves up and make things happen.
What You’ll Be Doing
- Define and deliver a comprehensive marketing strategy aligned to business growth objectives
- Lead, mentor, and develop a team of three marketing professionals
- Help move the marketing function to be data and customer first
- Own the marketing roadmap and ensure activity is aligned to commercial priorities
- Oversee brand positioning, messaging, and market presence
- Develop and execute integrated marketing campaigns across digital and traditional direct channels
- Drive lead generation and customer acquisition initiatives
- Manage content, social media, email marketing, PR, and communications activity
- Work closely with sales and leadership teams to maximise marketing effectiveness
- Analyse campaign performance and optimise activity based on data and insights
- Manage marketing budgets and ensure strong ROI across all activity
- Identify new opportunities to increase brand awareness, engagement, and market share
- Build scalable marketing processes to support future growth
What We’re Looking For
- Proven experience in a marketing role or similar leadership role
- Experience developing and implementing successful marketing strategies
- Strong people management skills with experience leading and developing teams
- Commercial mindset with a focus on delivering measurable results
- Experience across data, digital marketing, content, campaigns, lead generation, and brand
- Strong stakeholder management and communication skills
- Comfortable operating strategically while remaining hands-on when required
- Data-driven approach to decision making
Bonus Points
- Experience within technology, manufacturing, electronics, or B2B sectors
- Experience supporting business transformation or high-growth environments
- Exposure to international marketing activity
- Experience building marketing functions or teams
What Really Matters
- You think strategically but execute brilliantly
- You’re commercially aware and growth-focused
- You enjoy developing people and building high-performing teams
- You challenge the status quo and look for better ways of doing things
- You’re ambitious and excited by the opportunity to shape a business’s future
The Business
This is an established and respected organisation operating within a specialist technology and consumer products sector. With ambitious growth plans, significant investment, and a strong market presence already in place, the business is now entering an exciting phase where marketing will play a pivotal role in driving future success. You’ll join a collaborative leadership team that genuinely values the contribution marketing can make to the wider business.
What You’ll Get
- £55,000 – £65,000 salary depending on experience
- Hybrid working (3 days in the office)
- Clear progression pathway to Marketing Director
- Opportunity to shape and lead the entire marketing function
- Significant autonomy and influence within the business
- Supportive leadership team with ambitious growth plans
- A chance to make a visible impact on business performance
Senior Marketing Manager in Heckmondwike employer: Got The T-Shirt
Join a forward-thinking technology-led business in Heckmondwike, where as a Senior Marketing Manager, you will have the unique opportunity to shape and lead the marketing function during an exciting growth phase. With a supportive leadership team and a clear pathway to Marketing Director, you'll enjoy a collaborative work culture that values your contributions, alongside hybrid working arrangements and significant autonomy to drive impactful marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Heckmondwike
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Got The T-Shirt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Got The T-Shirt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Got The T-Shirt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Got The T-Shirt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Heckmondwike
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Got The T-Shirt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Got The T-Shirt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Got The T-Shirt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Got The T-Shirt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Got The T-Shirt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Got The T-Shirt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
