At a Glance
- Tasks: Drive customer acquisition strategies and optimise marketing budgets for sustainable growth.
- Company: Dynamic Manchester-based company with a hybrid work culture.
- Benefits: Generous holiday allowance, health benefits, and a supportive work environment.
- Other info: Join a collaborative team that values continuous improvement and innovation.
- Why this job: Lead innovative campaigns and make a real impact on brand growth.
- Qualifications: Experience in multi-channel acquisition and strong analytical skills required.
The predicted salary is between 60750 - 74250 £ per year.
Location
Manchester (Hybrid, 1 day a week in office)
Reports to
Head of Performance
About the Role
- Own the customer acquisition strategy, driving sustainable growth across multiple products and services.
- Plan, forecast and optimise marketing budgets to maximise performance and return on investment.
- Work closely with digital agency partners to deliver high-performing Paid Search and Paid Social campaigns.
- Oversee acquisition activity from planning through to optimisation, ensuring campaigns remain on track against budgets and KPIs.
- Lead CRM strategy, including audience segmentation, automation and customer journeys to increase engagement and conversions.
- Support the continued growth of organic traffic, working with agency partners to improve visibility across search and emerging AI-driven discovery platforms.
- Collaborate with digital experience teams to improve website performance and conversion rates through testing and optimisation.
- Monitor campaign performance and turn data into meaningful insights and recommendations.
- Deliver regular reporting on campaign performance, highlighting opportunities, risks and areas for optimisation.
- Use customer and market insight to shape future acquisition strategies and improve campaign effectiveness.
- Brand & Campaign Development
- Deliver brand-led acquisition campaigns that balance long-term awareness with short-term commercial performance.
- Work closely with Brand and Content teams to ensure messaging is consistent and aligned across all acquisition channels.
- Measure brand performance and continually refine campaigns based on insight and results.
- Lead and support a small marketing team, providing coaching, guidance and development.
- Build strong relationships across internal teams and external agency partners.
- Champion a culture of continuous improvement, innovation and collaboration.
What We're Looking For
- Experience leading multi-channel acquisition campaigns within a marketing environment.
- Strong understanding of performance marketing, including Paid Search, Paid Social, CRM and digital acquisition.
- Experience managing external agencies and collaborating with internal stakeholders.
- Strong analytical skills with the ability to translate data into commercial recommendations.
- Experience managing budgets, forecasting performance and optimising marketing spend.
- Confident leading projects, influencing stakeholders and managing competing priorities.
- You're commercially minded and passionate about delivering measurable growth.
- You enjoy balancing brand marketing with performance-driven acquisition.
- You're analytical, naturally curious and always looking for opportunities to improve results.
- You're collaborative, proactive and confident managing both people and agency partners.
- You're thriving in a fast-paced environment where innovation and continuous improvement are encouraged.
Perks and Benefits
- 25 days AL increasing to 26 on 3 years’ service, 27 days on 5 and 28 on 7
- Additional annual day off for your birthday
- Salary Sacrifice Pension scheme
- Life assurance
- Cash plan health and wellbeing benefit including EAP and counselling service
- Company sick pay
- Cycle purchase loans, season tickets loans and interest free staff loans
- Non contractual annual bonus scheme relating to individual and organisational performance
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Acquisition Manager employer: Got The T-Shirt
Got The T-Shirt is an exceptional employer that fosters a dynamic and inclusive work culture in Leeds, where innovation and collaboration thrive. With a strong emphasis on employee growth, you will have the opportunity to mentor junior team members while leading senior client relationships, all within a flexible hybrid work environment that promotes work-life balance. Join us to make a meaningful impact on digital strategy and be part of a growing agency that values your expertise and contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Acquisition Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Got The T-Shirt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Got The T-Shirt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Got The T-Shirt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Got The T-Shirt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Acquisition Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Got The T-Shirt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Got The T-Shirt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Got The T-Shirt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Got The T-Shirt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Got The T-Shirt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Got The T-Shirt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
