Growth Lead (B2B) in Glasgow

About Go Swag

We’re reinventing the corporate gifting industry through technology. Founded by tech entrepreneurs, Go Swag is moving beyond traditional "merch." We believe that software, AI, and smart automation can completely transform how the world’s biggest brands celebrate, reward, and build relationships. While the rest of the industry has been slow to change, we are building a future where technology powers personalisation at scale and operational excellence. From onboarding packs for new hires to global event giveaways, we deliver sustainable, premium merchandise that recipients actually love and use for years. We handle the entire end-to-end lifecycle - design, production, global storage, and distribution - making branded gifting effortless and borderless.

Why join us?

• Elite Client Base: We are trusted by the most influential companies on the planet, including Meta, Intel, Unilever, ElevenLabs, and Lovable.
• Tech as a Differentiator: We aren't just a gifting company; we are a tech-first platform using NextJS, AI, and automation to disrupt a global market.
• Series A backed and scaling fast: this is an exciting moment to join a high-growth startup with serious momentum behind it.
• Sustainability without Compromise: We champion high-quality, recycled products, moving the industry away from gimmicks and toward long-lasting impact.

The Role

We’re looking for a Growth Lead to own the levers and drive compounding, sustainable revenue. This is a high-impact, hands‑on role. You won’t just manage a budget; you will build the team, the infrastructure, and the playbook for our GTM motion. We’re looking for an operator who is excited to turn experiments into repeatable systems.

What You’ll Be Doing

• Own and scale growth experiments across paid, organic, content, and outbound.
• Lead conversion rate optimisation across the entire funnel, using data to improve every touchpoint.
• Design positioning, messaging, and top‑of‑funnel strategy.
• Partner with founders and GTM leadership to embed Growth framework.
• Define the frameworks and playbooks for how we measure success.
• You’ll connect growth experiments directly to revenue confidence and long‑term margin protection.
• Build and automate at velocity; you’ll leverage AI and vibe coded workflows to rapidly prototype landing pages, scrapers, and internal tools, moving from idea to live experiment in hours, not weeks.

What We’re Looking For

• Strong experience in growth, GTM or demand generation within high‑growth B2B.
• A track record of owning and delivering complex projects end‑to‑end.
• Strong analytical mindset and capable with analytic tools.
• Experience leading a marketing team and optimising resources.
• Highly proficient with AI‑augmented development (Replit, Cursor, etc.) and low‑code stacks, allowing you to bypass engineering bottlenecks and ship your own solutions.

Desirable Skills

• Clear communicator with a bias for action.
• Bias for data and a native familiarity with HubSpot and the modern GTM stack.
• Hands‑on operator who can balance strategic thinking with execution.
• Data‑driven mindset with the ability to turn insight into clear, actionable next steps.

Growth Mindset Over Checklists:

We’re looking for impact, not just a perfect cv. If you’re excited about this role but don’t check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.

What You Can Expect

• A high‑autonomy role with direct access to founders and leadership.
• A product with clear demand and customers hungry for better solutions.
• Fast sales cycles, a budget to own, and room to scale quickly.

Benefits

We're open to this role being flexible with a mix of time in our Glasgow HQ and remotely from the UK. Enjoy 30 days’ annual leave (inclusive of bank holidays), plus an additional 3‑day company‑wide Christmas closure, plus an additional 1‑day to celebrate the World Cup (2026). We believe in a hard reset at the end of the year so everyone can disconnect and recharge without the "inbox anxiety". This role includes an equity package, ensuring you have a real stake in the company’s success as we scale toward our next major milestones. You’ll receive a high‑spec MacBook (Pro/Air) tailored to your specific role, whether that’s a "souped‑up" machine for heavy design/FE engineering or a portable powerhouse for driving global sales. We offer enhanced parental leave, offering 12 weeks’ full pay + 12 weeks’ half pay for primary caregivers and 4 weeks’ full pay for secondary caregivers, ensuring you can focus on what matters most during those first few months. As an early hire in a scaling team, you won’t just follow a playbook, you’ll help write it. Your work directly shapes our product and culture. We don’t just hire for where you are, but where you’re going. Benefit from fully funded training and professional development tailored to your career goals. You’ll join a flat structure where you’re encouraged to act like an owner, with the unique opportunity to influence your own career path. We’re a collaborative, friendly team with a dog‑friendly office (because sometimes the best brainstorming happens during a pet break). We offer a Company Pension to help you plan ahead and a Cycle‑to‑Work scheme for a greener, healthier commute. You’ll get the full Go Swag experience: premium, sustainable curated gift packs to celebrate your own milestones.