At a Glance
- Tasks: Lead and create engaging social media content across platforms like Instagram, TikTok, and Facebook.
- Company: Join Gordons Chemists, Northern Ireland's largest independent pharmacy chain with 55 stores.
- Benefits: Enjoy a competitive salary, flexible working hours, and the chance to shape brand presence.
- Other info: Applications close on 15 September 2025; apply now to kickstart your career!
- Why this job: Be part of a creative team that influences health and beauty messaging in your community.
- Qualifications: 1 year of social media experience, strong creative skills, and proficiency in content creation tools required.
The predicted salary is between 28800 - 42000 £ per year.
Social Media Strategist and Content Creator
Join to apply for the Social Media Strategist and Content Creator role at Gordons Chemists
Social Media Strategist and Content Creator
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Position: Social Media Strategist and Content Creator
Reports to: Head of Sales and Marketing
Location: Head Office, 74 Scarva Road Banbridge BT32 3QD
Hours: Full time (40 hours)/ Permanent (primarily 8.30am to 5.00pm)
Salary: Competitive Salary
Gordons Chemists is Northern Irelands largest independently owned pharmacy chain. With 55 stores across Northern Ireland, we are proud to serve our communities with expert healthcare advice and an extensive range of health, beauty, and lifestyle products.
We are now seeking a creative, capable and commercially focused Social Media Strategist and Content Creator to lead and deliver our organic and paid social media strategy.
The Role
The successful candidate will take full ownership of Gordons Chemists social media presence planning, creating, publishing, and analysing content that promotes engagement, builds brand awareness and drives customer acquisition across our key platforms. You will play a key role in shaping how our customers experience our brand online, supporting key retail campaigns, health messaging, influencer activity and store-level engagement.
Key Responsibilities
- Develop and implement the overall social media strategy across platforms (Facebook, Instagram, TikTok, LinkedIn and others as relevant) aligned to business goals and brand tone of voice.
- Plan and create engaging, high-quality content (image, video, captions and stories) for both organic and paid social activity.
- Manage the content calendar in line with promotions, launches, events, and seasonal campaigns.
- Set up, monitor and optimise paid social campaigns to support key sales and awareness objectives.
- Work closely with the marketing, buying and ecommerce teams to support product-led campaigns, retail initiatives, and store events.
- Analyse performance data and produce regular reports on engagement, reach, ROI and campaign outcomes, making recommendations for improvement.
- Manage and grow our follower base and customer engagement through community management and proactive interaction.
- Brief external stakeholders, or influencers, where relevant; manage user-generated content and partnerships.
- Keep up-to-date with industry and platform developments, trends and tools to ensure content and approach remain current and impactful.
- Represent the Gordons Chemists Brand positively.
- Ensure brand consistency across all content and channels.
- Minimum of 1 year experience in a similar social media role.
- Proven track record of managing multiple social platforms and paid social campaigns (Meta Ads Manager, TikTok Ads etc.).
- Strong creative and visual skills, with hands-on experience in content creation
- Professional experience using Canva, Adobe Creative Suite or similar.
- Excellent copywriting and storytelling ability, with a clear understanding of brand tone and engagement.
- Analytical mindset with confidence using data tools to monitor, report and adapt.
- Highly organised with the ability to plan ahead and manage a busy campaign calendar.
- Self-motivated and able to work both independently and collaboratively.
- Flexible attitude to work.
- Valid Driving licence.
- Eligibility to work in UK.
- Minimum of 3 years\' experience in a similar social media role,
- Experience in social media and/or content creation in retail, beauty, health or consumer brands.
- Experience working with influencers or content creators.
- Familiarity with social media scheduling and reporting tools (e.g. Loomly, Adobe Express).
- Basic knowledge of SEO and its relevance to social.
- Photography and/or short-form video editing skills.
To Apply
Applications should be made in writing accompanied by a current C.V. detailing why you believe you are suitable and how you meet the relevant essential and desirable criteria.
Closing Date: Monday 15 September 2025
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#J-18808-LjbffrSocial Media Strategist and Content Creator in Banbridge employer: Gordons Chemists
Gordons Chemists is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Banbridge. As Northern Ireland's largest independently owned pharmacy chain, we provide our employees with competitive salaries, comprehensive benefits, and ample opportunities for professional growth within a supportive environment. Join us to make a meaningful impact on our community while developing your skills in a dynamic and engaging role.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Strategist and Content Creator in Banbridge
✨Tip Number 1
Familiarise yourself with Gordons Chemists' current social media presence. Take a close look at their posts, engagement levels, and overall brand tone. This will help you tailor your approach and demonstrate your understanding of their brand during any discussions.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of social media content ideas specifically for Gordons Chemists. Include examples of engaging posts, potential campaigns, or even mock-ups that align with their brand values and target audience.
✨Tip Number 3
Network with professionals in the retail and pharmacy sectors on platforms like LinkedIn. Engaging with industry-related content and connecting with current employees can provide insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Stay updated on the latest trends in social media marketing, especially those relevant to the health and beauty sectors. Being able to discuss recent developments or successful campaigns in your interview will show your passion and commitment to the role.
We think you need these skills to ace Social Media Strategist and Content Creator in Banbridge
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in social media management and content creation. Focus on specific achievements, such as successful campaigns or growth in engagement metrics.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for social media and your understanding of Gordons Chemists' brand. Mention how your skills align with their needs and provide examples of your previous work.
Showcase Your Creativity:Include links to your portfolio or examples of your social media work. This could be posts you've created, campaigns you've managed, or any content that demonstrates your creative abilities.
Highlight Analytical Skills:Emphasise your ability to analyse data and adapt strategies accordingly. Mention any tools you’ve used for reporting and how you’ve used insights to improve campaign performance.
How to prepare for a job interview at Gordons Chemists
✨Showcase Your Creativity
As a Social Media Strategist and Content Creator, creativity is key. Prepare a portfolio of your previous work that highlights your best content, including images, videos, and campaigns you've managed. This will demonstrate your ability to create engaging content that aligns with brand messaging.
✨Know the Brand Inside Out
Before the interview, research Gordons Chemists thoroughly. Understand their brand values, target audience, and current social media presence. Be ready to discuss how you can enhance their online engagement and align your strategies with their business goals.
✨Prepare for Data-Driven Discussions
Since the role involves analysing performance data, be prepared to discuss how you've used analytics in past roles. Bring examples of how you've monitored campaign success and made data-driven decisions to improve engagement and ROI.
✨Demonstrate Your Knowledge of Trends
Stay updated on the latest social media trends and tools. During the interview, mention any recent developments in social media that could benefit Gordons Chemists. This shows your proactive approach and passion for the industry.
