At a Glance
- Tasks: Create and manage engaging content across digital platforms to boost awareness and engagement.
- Company: Join a dynamic charity focused on recovery and support through innovative digital strategies.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Be part of a supportive team with a mission to help others.
- Why this job: Make a real difference in people's lives while honing your digital marketing skills.
- Qualifications: Experience in digital content creation and social media management is essential.
The predicted salary is between 34000 - 38000 £ per year.
The Content & Digital Engagement Officer will be responsible for creating, managing and optimising content across Gambling Therapy and digital platforms. The role will support awareness, engagement and demand generation through content marketing, social media, website content, email communications and digital campaigns. Working closely with the Digital Manager, the postholder will help drive traffic, improve user engagement and support conversion into treatment and recovery pathways.
Key Responsibilities
- Content Creation
- Create engaging content across: Websites, Blogs, Social media, Email campaigns, Marketing materials
- Develop content aligned to the Recognise, Respond, Recover framework.
- Produce service-user stories and recovery-focused content.
- Social Media & Engagement
- Manage social media channels.
- Develop and schedule content plans.
- Monitor engagement and community interaction.
- Support awareness campaigns and promotional activity.
- Website & SEO
- Update website content.
- Support SEO activity.
- Develop landing pages.
- Monitor website performance.
- Digital Campaigns
- Support paid and organic campaigns.
- Assist with campaign planning and delivery.
- Monitor campaign performance and reporting.
- Reporting & Analytics
- Monitor website and social media analytics.
- Produce monthly performance reports.
- Support data‑led content optimisation.
Person Specification
Essential
- Experience creating digital content.
- Experience managing social media platforms.
- Strong copywriting and communication skills.
- Understanding of SEO principles.
- Experience using content management systems.
- Strong organisational skills.
Desirable
- Charity, healthcare or third-sector experience.
- Experience with Google Analytics.
- Experience with CRM systems.
- Experience of video and visual content creation.
Success Measures
- Website traffic growth.
- Social media engagement.
- Content production targets.
- SEO performance.
- Campaign performance.
- Contribution to user acquisition and conversion targets.
We think you need these skills to ace Content & Digital Engagement Officer in Redditch
Content Creation
Social Media Management
Copywriting
Communication Skills
SEO Principles
Content Management Systems
Organisational Skills
