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- Tasks: Manage and optimise paid media campaigns across platforms like Google, Meta, and TikTok.
- Company: Join Gopuff, a leader in redefining convenience and fast delivery.
- Benefits: Enjoy RSUs, employee rewards, career growth, and performance bonuses.
- Why this job: Be part of a mission to shape the future of commerce and make an impact.
- Qualifications: Degree in marketing or analytical field; strong analytical and communication skills.
- Other info: Gain exposure to multi-million £ budgets and learn from experienced professionals.
The predicted salary is between 36000 - 60000 £ per year.
Overview
At Gopuff, we’re not just delivering convenience, we’re redefining how the world shops. Since pioneering instant needs in 2013, we’ve empowered millions of customers across the U.S. and U.K. to reclaim their time through seamless, fast, and reliable delivery.
Behind this transformative journey is our tech-first mindset, relentless obsession with customer experience and operational excellence. To continue shaping the future of commerce, we’re looking for an exceptional Growth Marketing Specialist and this is not just a job, it’s a mission.We believe great work happens through collaboration, not competition. You foster a culture of curiosity, respect, and shared success, ensuring data is a tool for empowerment, not gatekeeping. No room for arrogance, just a commitment to helping others and making an impact together. If you’re a high-performer who thrives in fast-paced, high-impact environments, this is your chance to build, innovate, and leave a lasting mark on one of the most disruptive industries in the world.
Are you ready to shape the future of commerce? Let’s go.
Responsibilities
- Work with the Acquisition Manager to monitor campaign performance and track key metrics (CAC, retention, ROI).
- Plan, set up, and actively manage paid media campaigns across Google, Meta, TikTok, and other platforms, including ad creation, targeting, bidding, and ongoing optimisation. Collaborate with data and creative teams to test new growth strategies and iterate quickly based on performance.
- Directly manage day-to-day campaign operations, ensuring timely launch and optimisation of all paid media initiatives.
- Troubleshoot campaign issues and adjust bids, creatives, and targeting to maximise ROI and customer acquisition.
- Analyse and report on marketing performance, coupon, attribution, and ROI across campaigns.
- Collaborate with data, creative, and product teams to develop and test new growth strategies.
- Develop insights and recommendations that improve campaign performance and LTV / CAC.
- Level up your growth marketing skills from an experienced team and gain exposure to multi-million £ marketing budgets.
Qualifications
- A degree (or equivalent experience) in marketing, economics, business, or a numerate/analytical field
- Strong analytical and problem-solving skills, you’re comfortable with numbers and Excel
- Commercial strength in understanding how businesses grow and how paid marketing contributes
- Experience analysing data in Excel, Looker, or similar analytics tools
- Excellent attention to detail and organisational skills
- Strong communication skills and a collaborative mindset
- Bonus – Internship or work experience in VC-funded start-ups or tech companies
Benefits
- Company RSU’s (Restricted Stock Units)
- Gopuff employee rewards (including some great brand partnership deals)
- Career growth opportunities
- Annual performance appraisal and bonus
Company Summary & EEOC Statement:
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it, stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes. And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you’re hearing? Then join us on Team Blue.
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Growth Marketing Specialist (Paid Media) employer: Gopuff
Contact Detail:
Gopuff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist (Paid Media)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Growth Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. We want to see how you’ve tackled challenges and driven growth – it’s all about demonstrating your impact!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media campaigns. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your analytical skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join Team Blue at Gopuff!
We think you need these skills to ace Growth Marketing Specialist (Paid Media)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Specialist role. Highlight your experience with paid media campaigns and any analytical skills you have. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for growth marketing and how you align with our tech-first mindset. Let us know why you're excited about shaping the future of commerce with us.
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any tools you’re familiar with, like Excel or Looker. We love numbers, so don’t shy away from showcasing your analytical prowess!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Let’s get started on this journey together!
How to prepare for a job interview at Gopuff
✨Know Your Numbers
As a Growth Marketing Specialist, you'll need to be comfortable with metrics like CAC, ROI, and retention. Brush up on these concepts before your interview, and be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Campaign Experience
Prepare specific examples of paid media campaigns you've managed. Talk about your role in planning, executing, and optimising these campaigns, and highlight any successes or learnings that came from them.
✨Collaborate Like a Pro
Gopuff values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you’ve partnered with creative or data teams to achieve campaign goals.
✨Stay Curious and Adaptable
The fast-paced environment at Gopuff means things can change quickly. Be ready to talk about how you've adapted to new challenges or changes in strategy, and demonstrate your willingness to learn and grow in your role.
