Creator Strategy Manager in London

Creator Strategy Manager in London

London Full-Time 45000 - 55000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Develop and optimise creator strategies using data and creativity to drive sales.
  • Company: Join a fast-growing team at the forefront of TikTok Shop and social commerce.
  • Benefits: Gain hands-on experience with top brands, competitive salary, and a dynamic work environment.
  • Other info: Thriving, energetic culture that encourages experimentation and continuous learning.
  • Why this job: Shape the future of creator marketing while collaborating with exciting brands and creators.
  • Qualifications: Strong understanding of TikTok Shop, data analysis skills, and excellent communication.

The predicted salary is between 45000 - 55000 £ per year.

Are you a creative, strategic, and data-minded thinker with an understanding of TikTok Shop, creator marketing, and the nuances of what makes content sell? We are looking for a Creator Strategy Manager to join our team: someone who can blend analytical insight with creative awareness to shape high-performing affiliate creator strategies across multiple brands. In this role, you will develop creator content plans, interpret sales performance, and guide brand partners on how to maximise GMV. You’ll analyse top-performing creators and videos, forecast performance, and support decisions on budget allocation and creator investment. This position is ideal for someone who loves turning creative ideas and data into clear actions and thrives in a fast-paced, TikTok-native environment.

Key Responsibilities

  • Optimise and scale a data-driven creator strategy across brands, leveraging product category insights, historical performance data, audience signals, and TikTok-native trends to inform direction and maximise efficiency and growth.
  • Research top-performing TikTok Shop content and creators, identifying hooks, formats, scripts, and creative angles that consistently drive conversions.
  • Analyse performance trends across weekly and monthly data to optimise strategy, adjust content direction, and identify new opportunities for growth.
  • Support budget planning, helping determine community incentives, creator spend, and investment priorities based on forecasts and sales insights.
  • Produce clear weekly and monthly reporting, summarising trends, wins, learnings, and strategic next steps for internal teams and brand partners.
  • Act as a client-facing lead for creator strategy, attending brand calls, presenting performance insights, communicating strategic recommendations, and building strong relationships with brand partners.

Ideal Candidate

  • A strategic thinker with a strong understanding of TikTok Shop, social commerce, and creator ecosystems.
  • Highly confident with data, able to interpret metrics and translate them into actionable recommendations.
  • An excellent communicator who can collaborate cross-functionally and present ideas clearly.
  • Organised, efficient, and comfortable managing multiple brands and competing priorities.
  • (Bonus) Experience in TikTok creator marketing, creator campaigns, or content strategy.
  • (Bonus) Passion for creators, platform trends, and the TikTok algorithm.

Why Join Us?

  • Work within a fast-growing team shaping the future of TikTok Shop and social commerce.
  • Collaborate with top UK brands and creators, gaining hands-on experience with multiple categories.
  • Play a key role in defining creator best practices in a rapidly evolving marketing channel.
  • Thrive in a collaborative, energetic environment that values experimentation and continuous learning.

Creator Strategy Manager in London employer: GoPlaces

Join a dynamic and innovative team as a Creator Strategy Manager, where you'll have the opportunity to shape the future of TikTok Shop and social commerce. Our collaborative and energetic work culture fosters creativity and continuous learning, allowing you to develop your skills while working with top UK brands and creators. With a focus on data-driven strategies and hands-on experience, this role offers meaningful growth opportunities in a fast-paced environment that values experimentation and strategic thinking.

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Contact Details:

GoPlaces Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Creator Strategy Manager in London

Tip Number 1

Get to know the TikTok Shop inside out! Dive into the latest trends and top-performing content. This will not only help you understand what works but also give you a leg up when discussing strategies with potential employers.

Tip Number 2

Network like a pro! Connect with creators and brands on platforms like LinkedIn and TikTok. Engaging with industry professionals can open doors and provide insights that could be crucial for your interviews.

Tip Number 3

Showcase your analytical skills! Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've optimised strategies based on performance metrics to the table during interviews.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our success.

We think you need these skills to ace Creator Strategy Manager in London

Creative Strategy Development
Data Analysis
TikTok Shop Understanding
Creator Marketing
Performance Metrics Interpretation
Budget Planning
Content Optimisation

Some tips for your application 🫡

Show Your Creative Side:When you're writing your application, let your creativity shine! We want to see how you can blend strategic thinking with innovative ideas. Share examples of how you've used creative content to drive results in the past.

Be Data-Driven:Since this role is all about data and performance, make sure to highlight your analytical skills. Talk about how you've interpreted metrics and used them to inform your strategies. Numbers speak volumes, so don’t shy away from sharing your successes!

Tailor Your Application:Make your application stand out by tailoring it to our job description. Use keywords from the posting and relate your experience directly to the responsibilities listed. This shows us that you understand what we’re looking for and how you fit into the picture.

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at GoPlaces

Know Your TikTok Inside Out

Make sure you’re well-versed in TikTok Shop and the latest trends. Familiarise yourself with successful creator campaigns and be ready to discuss what makes them tick. This shows your passion and understanding of the platform, which is crucial for the role.

Data is Your Best Friend

Brush up on your data analysis skills! Be prepared to talk about how you’ve used data to inform strategies in the past. Bring examples of how you’ve interpreted metrics and turned them into actionable insights that drove results.

Showcase Your Creative Side

Think of some creative content ideas or strategies you could propose during the interview. This will demonstrate your ability to blend creativity with analytical thinking, which is key for a Creator Strategy Manager.

Practice Your Communication Skills

Since this role involves client-facing responsibilities, practice articulating your thoughts clearly and confidently. Prepare to discuss how you would present performance insights and strategic recommendations to brand partners.