Sales Director

This is a key senior hire for the business. We are looking for someone who can build and lead the sales department from the ground up while driving aggressive business growth. The successful candidate will report directly to the CEO alongside the Operations Director.

Current structure:

• 2 team members managing existing client relationships
• Operations Director
• Executive Chef
• Head Chef
• Production kitchen space with a small coffee shop located within an office building on the Southbank

Our current client base is primarily corporate clients based within the City of London. Our objective is to grow the business significantly, targeting approximately £1m additional turnover in Year 1, with 3-5 years ambitions of reaching £5m+.

The role will include:

• Winning new office catering and corporate hospitality contracts
• Growing and maintaining existing client relationships
• Targeting livery companies and corporate businesses within the City
• Identifying and securing new venue partnerships
• Participating in tenders and identifying new opportunities
• Building proper CRM and sales tracking systems
• Driving proactive follow-ups and pipeline management
• Building structure, processes, and eventually expanding the sales team

Importantly, we are not looking for someone who will spend the first few months purely preparing strategy documents before approaching clients. We need someone commercially aggressive and action-oriented who can immediately start bringing customers in while simultaneously improving sales collateral, systems, website positioning, CRM processes, and other commercial foundations as the business grows.

This needs to be someone highly hands-on with business development:

• Comfortable identifying opportunities and directly approaching potential clients
• Willing to pick up the phone, get through to decision makers, arrange meetings, and actively chase opportunities
• Comfortable with face-to-face business development, networking, venue visits, and proactive outreach — not purely relying on email marketing campaigns
• Someone who understands that sales in hospitality and catering often require persistence, relationship building, and direct contact

We already work with an existing Google Ads agency and undertake marketing activity, however this role requires someone who can personally drive sales and open doors. We are also looking for someone who has successfully done this before and can bring experience, standards, and structure into the business.

The ideal candidate should:

• Understand the standards required to compete successfully within the London corporate catering and hospitality market
• Be able to elevate standards across sales presentation, proposals, systems, client experience, and commercial positioning
• Contribute ideas towards product development and client offering
• Provide guidance on tendering processes and what clients currently expect from caterers
• Bring insight into trends, presentation standards, and commercial approaches that appeal to corporate clients and venues
• Help shape a stronger and more scalable business overall

The ideal person will thrive in an entrepreneurial environment, be adaptable, commercially sharp, proactive, and capable of balancing strategic thinking with hands-on execution without losing sight of growth targets. This is not a corporate maintenance role — we need someone hungry, resilient, connected, and motivated by growth. We can provide the operational support and resources required to make the growth happen. Brand direction will come from the CEO and must be followed consistently.