At a Glance
- Tasks: Lead innovative marketing strategies and drive impactful campaigns across EMEA.
- Company: Join a dynamic team at Google, known for creativity and cutting-edge technology.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture that embraces creativity and innovation.
- Why this job: Make a real impact by connecting brands with audiences through creative marketing.
- Qualifications: 9 years in integrated marketing with strong leadership and AI tool experience.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in brand strategy, content planning, or integrated marketing within a global or regional capacity.
- Experience leading multi-market campaigns across EMEA with a focus on media mixes (Owned, Earned, and Paid).
- Experience orchestrating cross-functional projects.
Preferred qualifications:
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Demonstrated leadership experience coaching and mentoring marketing managers.
- Deep understanding of modern audience behaviour, social mechanics, and local cultural context.
- A strong "Maker Mindset", displaying a creative disciplines (writing, design, video, art direction) paired with an active interest in using GenAI tools for creative prototyping and workflow automation.
- Proven track record of setting direction for integrated marketing activity.
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
The EMEA Integrated Ads Marketing team connects Google and YouTube’s advertising solutions with the region's largest brands and agencies. We exist to drive commercial growth and shift market perception through business-to-business (B2B) marketing. From launching pan-regional digital campaigns to hosting major industry events, our team blends creative bravery with data-driven to build lasting customer partnerships. We pride ourselves on an open, agile culture where we leverage the latest AI tools and audience insights to deliver campaigns that truly move the market.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
-
Lead the regional content strategy and channel architecture across Paid, Owned, and Earned channels, owning the EMEA communications plan to design cohesive, full-funnel customer journeys.
- Work closely with Product Marketing and GTM teams to adapt global narratives and positioning, leading EMEA campaign activation to make our B2B campaigns talkable, unmissable.
- Drive modern, AI-powered creative workflows across the marketing organisation by advocating an AI-native "maker culture" that uses AI tools to rapidly prototype concepts, test bold ideas in market, and elevate the team's creative ambition.
- Set and influence standardised measurement frameworks across all B2B touchpoints by defining clear input and outcome metrics, driving commercial performance by evaluating full-funnel impact—from Share of Voice and Lead Generation to commercial Pipeline.
-
Guide and mentor marketing managers and PMMs across the EMEA organisation, coaching marketing talent to build team capabilities.
Senior Integrated Marketing Manager in London employer: Google
At Google, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Threat Intelligence Analyst, you will benefit from unparalleled growth opportunities, access to cutting-edge resources, and the chance to collaborate with industry leaders in a vibrant location that champions innovation and security excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Integrated Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Google and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Google are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Google on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Google. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Integrated Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Google. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Google:Show us that you’ve done your homework! In your application, briefly mention what you admire about Google’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Google
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Google will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Google, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
