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For Companies At a Glance
- Tasks: Lead product marketing strategies and manage cross-functional projects to drive user engagement.
- Company: Join Google, a leader in tech innovation and user-centric marketing.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Why this job: Shape the future of products that solve real-world problems with cutting-edge technology.
- Qualifications: 6 years in marketing, experience with data analysis and generative AI tools.
- Other info: Collaborate with top talent across various teams in a dynamic environment.
The predicted salary is between 28800 - 48000 £ per year.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience using complex datasets to extract actionable insights, inform creative strategy, and justify budget allocation and Return On Investment (ROI).
- Experience with generative AI tools to transform workflows and creative asset production.
- Ability to lead complex, cross-functional projects and influence VP-level stakeholders across EMEA with exceptional attention to detail.
- Ability to simplify complex concepts for executive leadership while collaborating closely with technical specialists.
About The Job:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities:
- Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and objectives and key results (OKRs).
- Evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
- Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy. Iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
- Identify research needs and scope. Manage, or guide user research by leveraging internal and external research partners.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Product Marketing Manager, Scaled Revenue, Creative and Messaging in London employer: Google
Contact Detail:
Google Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Scaled Revenue, Creative and Messaging in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is your chance to demonstrate how you can connect users with products in creative ways.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product marketing. Think about how you can simplify complex concepts and share examples of your past experiences leading cross-functional projects.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Product Marketing Manager, Scaled Revenue, Creative and Messaging in London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 6 years of marketing experience in your application. We want to see how you've tackled growth, product marketing, or brand marketing. Use specific examples to demonstrate your skills and achievements!
Data is Key: If you've worked with complex datasets, don’t hold back! Share how you’ve used data to inform creative strategies and justify budget allocations. This will show us that you can turn numbers into actionable insights.
Collaboration is Crucial: We love team players! Mention any cross-functional projects you've managed and how you influenced stakeholders. This will help us see your ability to work with diverse teams and lead complex initiatives.
Keep it Simple: When explaining your past experiences, remember to simplify complex concepts. We want to know how you can communicate effectively with both technical specialists and executive leadership. Clarity is key!
How to prepare for a job interview at Google
✨Know Your Stuff
Make sure you thoroughly understand the product marketing landscape, especially in relation to Google’s offerings. Brush up on your knowledge of growth strategies, brand marketing, and how generative AI tools can enhance workflows. This will help you speak confidently about how you can contribute to the team.
✨Showcase Your Data Skills
Be prepared to discuss how you've used complex datasets in previous roles. Think of specific examples where you extracted actionable insights that informed creative strategies or justified budget allocations. This will demonstrate your analytical skills and ability to drive ROI.
✨Cross-Functional Collaboration
Since this role involves working with various teams, come ready with examples of how you've successfully managed cross-functional projects. Highlight your experience influencing stakeholders at different levels, especially VP-level, and how you simplified complex concepts for them.
✨Prepare for Creative Discussions
Expect to dive into discussions about creative content and messaging. Have a few ideas ready on how you would approach positioning and communicating products. This shows your proactive thinking and alignment with the company’s goal of connecting technology with user needs.
