At a Glance
- Tasks: Lead YouTube's growth strategy and drive innovative sales motions across the UK.
- Company: Join Google, a leader in tech and advertising solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a high-performing team in a transformative industry.
- Why this job: Shape the future of advertising in the AI era and make a real impact.
- Qualifications: 15 years in marketing/media with strong leadership and YouTube expertise.
The predicted salary is between 100000 - 150000 £ per year.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 15 years of experience in marketing/media, sales, business development, or consulting.
- 5 years of experience leading and managing cross-functional teams and working across multiple product lines.
- Experience with people management.
- Experience with YouTube, video advertising, and AI-powered advertising solutions.
Preferred qualifications:
- Experience influencing product development and strategy at a regional/global level.
- Experience presenting to C-level clients and global/regional senior leadership.
- Deep knowledge of Google's YouTube ads portfolio (Brand, Performance, Creators).
- Exceptional written and verbal communication skills.
- Excellent navigation of organizational change, with a history of successfully pivoting team focus and upskilling talent to meet evolving business needs.
About the job:
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximise customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As the Head of YouTube, you will lead the YouTube business across the UK, powering growth for our customers through the application of our brand, creator and performance solutions across screens and position YouTube as the home of the biggest cultural moments, the most trusted creators and platform to deliver the best results for marketers. In this role, you are more than a product lead; you are a critical senior leader within the UK Partners & Specialist (P&S) organization responsible for shaping our activation strategy during a period of intense transformation brought about by AI and Video innovations. You will lead a high-performing team to ensure that YouTube is a must on every media plan, focusing on the cross-functional collaboration required to devise winning sales motions across the suite of advertising solutions offered across YouTube.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities:
- Deliver the UKI ambitious growth plan for YouTube through winning sales motions that cover our propositions on CTV, with Creators & in the Performance space.
- Represent the YouTube business within the organization, driving the overarching sales strategy across the UK while contributing to EMEA and global YouTube forums.
- Partner across the matrix to influence product prioritization and ensure UK requirements are met.
- Drive avenues of collaboration where product worlds intersect across YouTube and Search.
- Engage with senior clients to position YouTube for investment and handle complex objections.
- Influence cross-site teams, ensuring we meet our commercial and product objectives on Branding/CTV, Creator and Performance for domestic & international opportunities.
- Cultivate a high-performing leadership bench, build an inclusive 'one team' culture & strategically evolve team skills to effectively scale support.
Head of YouTube, LCS in London employer: Google
At Google, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly in our London office where innovation thrives. As the Head of YouTube, you will not only lead a high-performing team but also have access to unparalleled growth opportunities, cutting-edge resources, and the chance to shape the future of advertising in the AI era. Our commitment to employee development, collaboration, and making a meaningful impact ensures that you will find your role both rewarding and fulfilling.
StudySmarter Expert Advice🤫
We think this is how you could land Head of YouTube, LCS in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Google and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Google are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Google on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Google. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of YouTube, LCS in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Google. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Google:Show us that you’ve done your homework! In your application, briefly mention what you admire about Google’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Google
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Google will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Google, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
