At a Glance
- Tasks: Lead YouTube Ads marketing strategy and collaborate with cross-functional teams.
- Company: Join Google, a leader in tech and creativity.
- Benefits: Competitive salary, innovative work culture, and career development opportunities.
- Other info: Dynamic role with a focus on creativity and innovation.
- Why this job: Shape the future of advertising while empowering voices globally.
- Qualifications: 13 years in B2B marketing and strong leadership skills required.
The predicted salary is between 60000 - 65000 £ per year.
hackajob is collaborating with Google to connect them with exceptional professionals for this role.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, Ad Sense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base.
This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.
In this role, you'll be involved with product marketing strategy from beginning to end.
At You Tube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories.
We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process.
Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world.
We explore new ideas, solve real problems, and have fun — and we do it all together.
Minimum qualifications: Bachelor's degree or equivalent practical experience. 13 years of experience in business-to-business (B2B) marketing, product marketing, brand strategy, or digital advertising.
Experience in people management, including hiring, developing, and leading teams.
Experience in commercial management and executive stakeholder management.
Preferred qualifications: Experience managing the engaging interests and priorities of multiple executive stakeholders and various regional markets, building a joint goal across a highly matrixed, international organization.
Experience exercising exceptional creative taste and judgment.
Knowledge of the advertising industry, B2B buying ecosystem, and B2B marketing strategies.
Understanding of the creative process, with the ability to deliver brand experiences and address ambiguous problems by exhibiting a high-level of creativity and innovation across channels, including social media and influencer partnerships.
Excellent executive communication skills with the ability to advocate Google's message to customers, industry peers, and global internal leadership.
Responsibilities: Define and own the long-term holistic marketing strategy and goal for You Tube Ads in EMEA, anticipating user needs and market trends.
Direct multiple product marketing roadmaps across brand, social, and performance markets, setting objectives that influence broader product direction.
Serve as the domain expert for You Tube Ads, partnering with cross-functional and global teams to integrate EMEA learnings into product development and go-to-market plans.
Optimize and manage regional marketing resources, budgets, and investments to maximize commercial outcomes and accelerate Ads growth.
Lead, coach, and develop a marketing team, providing actionable 360-degree feedback and cultivating a culture of innovation and excellence.
Head of YouTube, Ads Marketing, EMEA in London employer: Google
Google is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration among its employees. With a strong commitment to professional development, team members have access to numerous growth opportunities and resources to enhance their skills. Working remotely in the UK allows for a flexible work-life balance while being part of a globally recognised leader in technology.
StudySmarter Expert Advice🤫
We think this is how you could land Head of YouTube, Ads Marketing, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Google and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Google are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Google on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Google. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of YouTube, Ads Marketing, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Google. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Google:Show us that you’ve done your homework! In your application, briefly mention what you admire about Google’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Google
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Google will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Google, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
