At a Glance
- Tasks: Lead YouTube Ads marketing strategy and drive innovative campaigns across EMEA.
- Company: Join a dynamic team at YouTube, where creativity meets technology.
- Benefits: Competitive salary, professional growth, and a vibrant work culture.
- Other info: Collaborative environment focused on innovation and cultural relevance.
- Why this job: Shape the future of advertising while making a real impact in a global community.
- Qualifications: 13 years in B2B marketing with strong leadership and creative skills.
The predicted salary is between 54000 - 66000 £ per year.
Define and own the long-term holistic marketing strategy and goal for You Tube Ads in EMEA, anticipating user needs and market trends.
Direct multiple product marketing roadmaps across brand, social, and performance markets, setting objectives that influence broader product direction.
Serve as the domain expert for You Tube Ads, partnering with cross-functional and global teams to integrate EMEA learnings into product development and go-to-market plans.
Optimize and manage regional marketing resources, budgets, and investments to maximize commercial outcomes and accelerate Ads growth.
Lead, coach, and develop a marketing team, providing actionable 360-degree feedback and cultivating a culture of innovation and excellence.
Minimum qualifications: Bachelor's degree or equivalent practical experience.13 years of experience in business-to-business (B2B) marketing, product marketing, brand strategy, or digital advertising.
Experience in people management, including hiring, developing, and leading teams.
Experience in commercial management and executive stakeholder management.
Preferred qualifications: Experience managing the engaging interests and priorities of multiple executive stakeholders and various regional markets, building a joint goal across a highly matrixed, international organization.
Experience exercising exceptional creative taste and judgment.
Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Knowledge of the advertising industry, B2B buying ecosystem, and B2B marketing strategies.
Understanding of the creative process, with the ability to deliver brand experiences and address ambiguous problems by exhibiting a high-level of creativity and innovation across channels, including social media and influencer partnerships.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, Ad Sense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base.
This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.
In this role, you'll be involved with product marketing strategy from beginning to end.
At You Tube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories.
We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process.
Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world.
We explore new ideas, solve real problems, and have fun — and we do it all together.
Bachelor's degree or equivalent practical experience.13 years of experience in business-to-business (B2B) marketing, product marketing, brand strategy, or digital advertising.
Experience in people management, including hiring, developing, and leading teams.
Experience in commercial management and executive stakeholder management.
Head of YouTube, Ads Marketing, EMEA employer: Google
Google is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration among its employees. With a strong commitment to professional development, team members have access to numerous growth opportunities and resources to enhance their skills. Working remotely in the UK allows for a flexible work-life balance while being part of a globally recognised leader in technology.
