Head of Creative, YouTube Creative Studio, EMEA

Head of Creative, YouTube Creative Studio, EMEA

Full-Time 80000 - 100000 £ / year (est.) Home office (partial)
Google

At a Glance

  • Tasks: Lead a creative team to deliver award-winning work for YouTube EMEA.
  • Company: Join Google’s innovative Creative Studio, shaping the future of marketing.
  • Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
  • Other info: Dynamic environment with a focus on breakthrough creative solutions.
  • Why this job: Be at the forefront of creativity, driving AI innovation and storytelling.
  • Qualifications: 13 years in creative roles with strong leadership and collaboration skills.

The predicted salary is between 80000 - 100000 £ per year.

  • Minimum qualifications
  • Bachelor's degree or equivalent practical experience.
  • 13 years of experience working in a creative discipline (e. g., writing, filmmaking, video editing, design, art direction, photography, etc.).
  • Experience presenting to and collaborating directly with executive business leadership and cross-functional stakeholders.
  • Experience managing, mentoring, and developing teams of creatives (designers, writers, art directors) and sourcing high-quality freelancers.
  • A portfolio of creative work displaying experience in (brand design, advertising campaigns, direct response and innovation).
  • Preferred qualifications
  • Experience working on external trends, and are likely to have served on creative awards steering groups or judging panels.
  • Proven ability and versatility to work with a lot of or minimal information and to work with speed and to experience working with complex brands and clients.
  • Prior track record of success in an agency or an in-house creative team at an organisation of significant scale, scope and complexity; proven ability to operate in a matrixed environment, with a tolerance for ambiguity
  • Proven track record of managing and running a creative studio, including resourcing, operations, and budget management.

About the job

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences.

You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration.

You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media.

You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling.

Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

As a part of the greatest creative platform on the planet, it is only fitting we would have a creative studio.

Your team has a track record of creating phenomenal work for You Tube, from high-profile brand campaigns to countless artist activations to infinitely scalable Nitrate campaigns.

You have also set the global visual identity and the brand voice for You Tube, the foundation for thousands and thousands of assets produced across all our products.

In this role, your mission is to create work that is impossible to ignore.

As You Tube’s internal creative team, the Creative Studio is a collective of high-caliber talent dedicated to producing Google-grade work that resonates deeply with our audiences.

Know the user.

Know the magic.

Connect the two.

At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Lead and inspire a varied group of creatives and producers to deliver effective, award-winning work on brief, time, and budget.
  • Build the strategic creative goal for You Tube EMEA, driving AI innovation and adoption to push storytelling boundaries and optimize studio workflows.
  • Scale a multidisciplinary in-house studio, nurturing an high-performing team with creative confidence and technological conviction.
  • Forge deep relationships with regional leadership, executive stakeholders, and agency/production partners to ensure resource success and strategic alignment.
  • Serve as the ultimate creative leader and brand spokesperson across core users, creators, artists, and key opinion formers.

Google is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

See also Google's EEO Policy and EEO is the Law.

If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

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Head of Creative, YouTube Creative Studio, EMEA employer: Google

Google is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration among its employees. With a strong commitment to professional development, team members have access to numerous growth opportunities and resources to enhance their skills. Working remotely in the UK allows for a flexible work-life balance while being part of a globally recognised leader in technology.

Google

Contact Details:

Google Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Creative, YouTube Creative Studio, EMEA

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Google and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Google are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Google on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Google. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Head of Creative, YouTube Creative Studio, EMEA

Creative Leadership
Team Management
Collaboration with Executive Leadership
Mentoring and Development of Creative Teams
Portfolio Development
Brand Design
Advertising Campaigns

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Google. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Google:Show us that you’ve done your homework! In your application, briefly mention what you admire about Google’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Google

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Google will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Google, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.